Top 5 Things We HATE About the New Ford Bronco & Bronco Sport

Top 5 Things We HATE About the New Ford Bronco & Bronco Sport

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2021 Ford Bronco 2-Door & 4-Door Sasquatch Package

4. Bait & Switch Pricing

Like every manufacturer, Ford shared the new Bronco’s base MSRP only. It costs just under $30,000 including shipping, but not taxes and other fees for the no-frills base model. Which is great. But all of the pictures and videos Ford released today are for premium trim models decked out with the top-of-the-line trail-focused Sasquatch Package. Which looks awesome, don’t get me wrong. It’s the one I want to get.

But I wish they were more upfront with the rest of the price and/or how the other trim levels look. Because if you want a four-door First Edition, that model costs a whopping $63,500 PLUS delivery, destination, taxes, and fees! Four-door Badlands and Wildtrack models are admittedly more affordable at $44.5K and $51.3K (plus delivery, destination, taxes, and fees), BUT there’s no mention of how much the glorious Sasquatch Package will cost.

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Michael S. Palmer began his career assisting and developing content for Academy Award-winning and studio-based film and television producers. He has been a professional writer since 2008, when he joined the Writers Guild of America West (WGAw). As a journalist and Content Editor/Manager, he has covered numerous emerging imaging, theatrical exhibition, home entertainment, and automotive technologies. He currently spends his days creating original content at the Internet Brands Automotive Group for some of the world's largest online automotive communities, including Ford Truck Enthusiasts, CorvetteForum, ClubLexus, AudiWorld, and LS1Tech. He recently teamed with Chevrolet Performance, Holley, Magnaflow, Eaton, Wilwood, Michelin, Chemical Guys, and Summit Racing to build his first project car. Installing an LS3 E-ROD Connect & Cruise system into a 1992 Buick Roadmaster Estate Wagon made his eight-passenger wagon faster than a C5 Corvette to 60mph and 50 state emissions legal. His wife and daughter are very patient.

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