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NAILED IT! Ford CEO Mark Fields Confirms Hybrid Pickup Truck

NAILED IT! Ford CEO Mark Fields Confirms Hybrid Pickup Truck

Shortly after the recent press event held at Dearborn for Ford, we speculated that a hybrid F-150 was probably in the works. With the company investing $4.5 billion in electrified vehicles, and with Fields stating that 13 new electrified vehicles were coming, it’d only make sense that one of them would be a hybrid. As it turns out, we were right.

By: | December 16, 2015


Ford’s Direction: One Observer’s Take

Ford’s Direction: One Observer’s Take

This might seem like a no-brainer, but the move to aluminum for the F-150 (and soon Super Duty line) was the right one. It was an expensive move, but Ford did it in such a smart way that the cost of the final product didn’t vary much from the steel counterpart.

By: | July 1, 2015



Is Ford Heading in the Right Direction?

Is Ford Heading in the Right Direction?

The only thing more American than fireworks on Independence Day is armchair quarterbacking. Running one of the largest automakers in the world is no easy task for anyone, but there’s always something we think we’d do differently if we were in charge.

By: | June 29, 2015


Mulally’s 2014 Compensation Included a New Ford Taurus

Mulally’s 2014 Compensation Included a New Ford Taurus

Earlier today, Ford reported to the Securities and Exchange Commission the compensation of the CEOs that were at the helm during 2014. It was a good year for both Alan Mulally and Mark Fields, but there’s an interesting little tidbit in the Mulally compensation.

By: | March 27, 2015



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