79% of Owners Say They’d Quit Drinking Before Selling Their Ford Truck!
Earlier today, Ford published The Great American Truck Survey, asking owners what they’d give up instead of their truck. Y’all love your Ford trucks. A lot.
Just three days before the virtual unveiling of Ford’s all-new F-150, Ford released The Great American Truck Survey. The survey of 2,000 truck owners asked typical ownership questions. What percentage of owners are male or female? What is the most popular age range of all 2,000 owners? What do they use the truck for, or have they named the truck? And if so, what are the most popular names?
Here’s a list of the most interesting things we learned followed by a multi-page infographic that includes The Great American Truck Survey and The History of the Ford F-150:
- 54% of Ford truck owners are male.
- 27% are 18-34, the largest age demographic.
- 25% have named their truck. (Big Bertha for the win — we’re not kidding.)
- 15% love their truck so much, they have a tattoo of the actual truck OR a tattoo that relates to their truck. (Now that’s some serious dedication.)
- 94% say they use their Ford truck to help others.
- 34% say they use their truck to help others on a weekly basis.
- 82% say they’d give up all streaming services before giving up their truck.
- 79% say they’d give up drinking alcohol before they’d say goodbye to their truck.
- 71% say they’d part ways with drinking coffee
- 47% say they’d give up their cell phone usage, and a stunning
- 44% say they’d give up meat.
- Startlingly, 38% say they’d rather practice celibacy before watching their Ford truck leave their driveway.



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