Ford F-Series Sales Continue to Smash Records in November
F-Series sales top 70K for a record ninth consecutive month while average transaction pricing continues to skyrocket.
Truthfully, 2018 hasn’t been kind to most automakers. It’s been a year for sales slumps and job cuts. But even in these gloomy times, Ford has proven that it’s ready to weather the storm. And though overall U.S. sales dipped 6.9% in November, that’s really the only bad news to report. Otherwise, there are some pretty incredible numbers worth noting in yet another record breaking month for the Blue Oval.
Starting with Ford’s number one cash cow – the F-Series lineup of trucks. November is the ninth consecutive month Ford has sold over 70,000 pickups – an all-time record for the legendary model. With a total of 72,102 units on the books, the F-Series accounted for a whopping 36.7% of Ford’s total sales. That large percentage also had a tremendous positive impact on profit as well.
Ford has long led all automakers in average transaction pricing, and the gap continues to grow. The Blue Oval set a new personal record in November, with average pricing growing $1,600 over last year to $37,000. For comparison’s sake, the industry average has grown only $780 to $33,400. The F-Series itself enjoys a hefty $47,000 average transaction price, a full $1,800 higher than the segment average.
Those numbers become even more impressive when you factor in SUVs, crossovers, and vans. Altogether, this mix accounted for an incredible 82% of Ford’s total sales in the month of November. Leading the way is the new Expedition, which enjoyed a 7.9% increase.
High trim levels continue to dominate sales, with 60% consisting of Limited and Platinum trim. That also helped drive the Expedition’s average transaction pricing up an incredible $7,700 to $61,500.
We’d be remiss if we didn’t mention the impact that Transit models are having, also. The world’s best-selling cargo van continued to gain market share by posting a 10% increase in sales in November. Transit Connect sales also grew 17.2% as customer demand continues to grow.
At this point, these astounding growth numbers are starting to sound like a broken record. And as Ford continues to phase out cars and rolls out new models like the Ranger and Bronco, we’re expecting even bigger things in 2019!
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