Ford F-Series Enjoys Best August Sales Result Since 2005
Red hot F-Series and SUV sales more than offset sagging car numbers to help Ford post an impressive overall increase.
The Ford F-Series lineup of trucks has been on a tear for quite some time now. And the sales party continued in August. America’s favorite pickups extended their streak of sales increases to an incredible 16 consecutive months. Overall, truck sales jumped 5.7% over last year. SUVs fared even better, enjoying a stout 20.1% increase. Together, these strong showings helped offset a sharp 21.3% decrease in passenger car sales to help Ford post a 4.1% overall sales increase in August.
It was a particularly monumental month for the Ford F-Series lineup, however. Ford moved a total of 81.839 F-150 and Super Duty pickups, the most they’ve sold in August since 2005. Even better, the average transaction pricing of those trucks continues to grow. Over half of the Super Duty pickups sold last month were premium trim levels, as average pricing reached a record $58,700. Overall pricing grew $1,400 across the entire lineup as it outpaces the competition by nearly double.
Meanwhile, SUV sales continue to explode as Ford moved 72,270 units in August. The Expedition and Explorer led the way, with increases of 94.6% and 19.2%, respectively. Meanwhile, the Lincoln Navigator continues to be one of the hottest new vehicles in America, recording an incredible 101.6% increase for the month. Even more amazingly, the Navigator’s average transaction pricing jumped $29,900 per unit up to $84,000.
All of which helps Ford maintain its position as America’s top seller of trucks, SUVs, and vans for yet another month. A position that only figures to get stronger as the automaker shifts its focus away from cars and rolls out a host of exciting new truck and SUV products.
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