Ford F-Series Posts 15th Consecutive Month of Sales Increases
F-Series hot streak continues as overall truck sales increases reach double digits for the month of July.
In case you haven’t noticed, Ford’s venerable F-Series has been on a tear lately. Coming off a year when most automakers are challenged with slumping sales, Ford trucks continue to rip up the charts. The month of July extended that hot streak as the F-Series posted its 15th consecutive month of year-over-year sales increases. The legendary truck lineup enjoyed a 2.1% increase, as Ford’s overall truck and SUV lineup gained double digits.
“Ford pickups and vans dominated last month, with overall trucks posting an increase of 10 percent,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “Combined, pickup, van, and SUVs totaled 153,402 vehicle sales, for a 4.8 percent gain. We have now sold more than 1.1 million trucks and SUVs this year. Lincoln Navigator continues to be the country’s hottest new product, with sales expanding in every region of the United States.”
With 2018 over halfway in the books, Ford has moved a total of 522,087 F-Series pickups. That’s a 2.6% percent gain over the same time period last year, when they sold 499,327 units.
Another bright spot for the F-Series is profitability. Average transaction pricing continues to skyrocket at a rate of around $1,500 per truck. Average F-Series transaction pricing now sits at an impressive $46,500. Which also happens to be a significant $2,600 above the segment average.
At this point, it doesn’t look like any of these long-standing trends are bound to change any time soon. As consumers continue to flock to high trim level trucks, Ford’s renewed focus on them continues to pay off handsomely.