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Prices are all over the place, different parts of the country bring different prices as well. I never knew they were rare because where I live there seems to be quite as few, but they do seem to bring higher prices than pickups from the same era. Of course they are one of the best off road rigs ever built, way cooler than a jeep, and cheap/easy to work on. Very easy to modify to, huge aftermarket!
I've sold three in the last year. All for over $7k, not show trucks, but solid dependable drivers tagged and inspected with all rust repaired. You can't fix one up for what you can buy one already done. Believe me, I do this for a hobby and make no money for my time. I sell them for what I have in them. The 66 in my sig line I am keeping for myself and will have $14K in it by the time it's road legal. Deals are out there, but you have to shop, and be very carefull about what you're buying.