Ford Better Hurry
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Have you been in a hole? Or had someone hidden your TV, newspaper, radio, AND computer for the last 5 years?
No offense intended, just letting you know you have stated the obvious.
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It has been stated recently by many economist that Ford is actually handling down turn and rebuilding better than GM. And, Ford recently had an increase in intial quality, with some models scoring higher than Toyota. If anything Ford is right on track on rebuilding being it was the only one of the Big 3 that didn't go on strike this year. Sure, the F150 is BIG, but with sky rocketing sales of the Edge and Escape Ford is making money else where. Things look pretty good in my opinion.
I do agree with ya on Ford's forward progress. They are building better products and they seem to be the only of the "Big 3" not wrapped up in UAW problems at the moment.
Now all we need is a 400 hp GT Mustang to compete with the Camaro and Challenger. ( without the aid of a supercharger )
Ah, it's nice to dream...
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Thats sorta strange, I thought the 77-79 ford trucks were some of the best ever, C -6 automatics, 4 speeds with granny low, 9' rear diffs, BW 205 t-cases and so on.
The Toyota tailgate fiasco hasn't seen much press yet, and prolly won't. Toyotas transmission problems and their quality ratings have dropped, but what difference that will make is yet to be seen. Most ppl are sheep when they buy cars/trucks today. They do little in the way of research = it's monkey see, monkey do.
As far as "big" American vehicles are concerned, the US car makers lost the passenger car market to the Japanese 25 years ago. If US cars ever get back on top again, it'll be a miracle. The full sized truck market will continue as a US dominated segment. Toyota and Nissan combined can only produce around 300,000 units per year. so nothing will change in the forseeable future.
The US's former stranglehold on the so-called mini truck market was lost years ago, and there's no sign anything will change. Sales of Tacomas are skyrocketing, while sales of Rangers & Colorado/Canyons are dropping like flies.
Many ppl today don't read the newspapers, and the TV news segments regarding Toyota's quality issues were covered in seconds. The only time spent on news stories by the left wing media types (who LOVE Toyota) is when it's about some gun crime = then it's a feeding frenzy.
Last edited by NumberDummy; Nov 20, 2007 at 05:14 PM.
The Toyota tailgate fiasco hasn't seen much press yet, and prolly won't. Toyotas transmission problems and their quality ratings have dropped, but what difference that will make is yet to be seen. Most ppl are sheep when they buy cars/trucks today. They do little in the way of research = it's monkey see, monkey do.
As far as "big" American vehicles are concerned, the US car makers lost the passenger car market to the Japanese 25 years ago. If US cars ever get back on top again, it'll be a miracle. The full sized truck market will continue as a US dominated segment. Toyota and Nissan combined can only produce around 300,000 units per year. so nothing will change in the forseeable future.
The US's former stranglehold on the so-called mini truck market was lost years ago, and there's no sign anything will change. Sales of Tacomas are skyrocketing, while sales of Rangers & Colorado/Canyons are dropping like flies.
Many ppl today don't read the newspapers, and the TV news segments regarding Toyota's quality issues were covered in seconds. The only time spent on news stories by the left wing media types (who LOVE Toyota) is when it's about some gun crime = then it's a feeding frenzy.
So let me get this straight, American auto manufactures lost the passenger car market 25 years ago? (Many say this would have been labeled stage 1)
Then the mini truck market was lost "years ago"? (Stage 2?)
Now they will never take over the full size truck market?(if history teach's us anything full size trucks will be Toyota's as well).
I know the new Tundra has problems, all manufactures do. BUT the perception of better quality leads to more sales.
The fact they understand business tactics and lean manufacturing means they will not flood the channel as American auto manufactures do (any one paid sticker price in the last 10 years?). Channel management, less discounting leads to higher resale of used trucks (more sales).
Poorly managed short sited vision (All American auto manufactures believe they slap there label on it and it sales IE). So the American public brand loyalty actually hurt Ford, GM and Dodge. Why? Because big brass doesn't see the need to invest and improve in better product. Ford will sell the F-150 no matter what they come out with. Why invest in higher quality, more options? (Anyone here remember the 6.0 PowerStroke???)Leads to stagnate growth and product. Opens the door for Toyota.
This puts all of the American manufactures behind the 8 ball. Can they recover is the question. It doesn't look so good but then again neither did Datsun...
To me it's simple, listen to your customers. Give them what they want. Or in Lee Iacocca terms identify US (meaning Dodge at the time) and do what we do better than anyone else. K car was cheap and economical. Lead to the 92 Ram, Viper and so on.
Great fuel economy and high quality standards for Toyota cars?
A selectable locker in 4x4 trucks (Tacoma)? More power (381hp Tundra)? Bigger brakes? Bigger cab? Toyota is listening and gaining sales rapidly:
More new awards
Sales (the only manufacture going UP)
Just some things to think about, the way the big 3 do business needs to change and adapt. The problem is bigger than a product or product line. It's the way of doing business, lean manufacturing, adaptability, channel management etc...
Last edited by watz; Nov 21, 2007 at 08:41 AM.
Then the mini truck market was lost "years ago"? (Stage 2?)
Now they will never take over the full size truck market?(if history teach's us anything full size trucks will be Toyota's as well).
I know the new Tundra has problems, all manufactures do. BUT the perception of better quality leads to more sales.
The fact they understand business tactics and lean manufacturing means they will not flood the channel as American auto manufactures do (any one paid sticker price in the last 10 years?). Channel management, less discounting leads to higher resale of used trucks (more sales).
Put all of the American manufactures behind the 8 ball. Can they recover is the question. It doesn't look so good but then again neither did Datsun...
The mini truck segment was once ruled by Ford and GM, but no more. Since I only track passenger car and full sized truck sales, I can't recall the date when the Toyota Tacoma first outsold both Ford and GM's mini trucks, but it was at least 8 years ago.
Toyota has two assembly plants building Tundras, one in Indiana, one in Texas. The combined output of both those plants can only produce..at maximum output: 300,000 Tundras a year. Because full sized pickup sales have dropped since 2005, neither plant is operating at full capacity. In order for the Toyota Tundra to outsell Ford, GM and Dodge, Toyota would have to add two more large assembly plants. That will not happen in the forseeable future.
Perceived Quality. Why the American consumer has bought millions of Toyotas since 1966. Toyota's recent quality slide was touched on by the News Media, but only for a short time. If the majority of ppl don't know Toyota quality is slipping, they'll go right on buying them. Toyota has been the darling of the News Media for years.
Nissan (Datsun) went bankrupt in 1999. What saved Nissan was French carmaker Renault stepping in and buying a 33% share of the company. By Japanese standards, that gives Renault controlling interest.
Last edited by NumberDummy; Nov 21, 2007 at 09:22 AM.
The mini truck segment was once ruled by Ford and GM, but no more. Since I only track passenger car and full sized truck sales, I can't recall the date when the Toyota Tacoma first outsold both Ford and GM's mini trucks, but it was at least 8 years ago.
Toyota has two assembly plants building Tundras, one in Indiana, one in Texas. The combined output of both those plants can only produce..at maximum output: 300,000 Tundras a year. Because full sized pickup sales have dropped since 2005, neither plant is operating at full capacity. In order for the Toyota Tundra to outsell Ford, GM and Dodge, Toyota would have to add two more large assembly plants. That will not happen in the forseeable future.
Perceived Quality. Why the American consumer has bought millions of Toyotas since 1966. Toyota's recent quality slide was touched on by the News Media, but only for a short time. If the majority of ppl don't know Toyota quality is slipping, they'll go right on buying them. Toyota has been the darling of the News Media for years.
Nissan (Datsun) went bankrupt in 1999. What saved Nissan was French carmaker Renault stepping in and buying a 33% share of the company. By Japanese standards, that gives Renault controlling interest.
Mini trucks are the same thing. GM and Ford quit making them because Toyotas SR5's, Tacoma's or whatever made a better product. Good fuel economy, decent power and GREAT TRACTION (selectable locker).
The fact Toyota can "only make 300,000" units is my exact point. The can't out pace the need. Which is exactly what Ford and GM do wrong. Out pace the need and increase the discounts. Which lowers resale, which leads to less and less sales. They have to go somewhere. Highest resale does win over customers, that's a FACT.
Datsun did come back, renult/nissian whatever you want to call it. They made it through. But who is the next LEE? Ford doesn't seem to have the leadership? GM doesn't? Or do they? They better learn to scale production but given the fire sales that seem to continue to happen, I don't think the lesson has been learned just yet.
Ford had three cars in the top 10 best seller lists in the 1980's. First to go was the Tempo, next the Escort. By then, both cars had dropped off the best seller list. The Taurus dropped off the list several years ago.
Another example of dropping cars that are selling: Several years ago, GM dropped both the Buick Le Sabre and Park Avenue. The last yr they were produced saw sales of 250,000 Le Sabres, and 120,000 Park Avenues. One car replaced both: the Lucerne. Sales of Lucerne's haven't even come close to equaling half the total sales of the two cars that were dropped.
Mini trucks are the same thing. GM and Ford quit making them because Toyotas SR5's, Tacoma's or whatever made a better product. Good fuel economy, decent power and GREAT TRACTION (selectable locker).
The fact Toyota can "only make 300,000" units is my exact point. The can't out pace the need. Which is exactly what Ford and GM and Chrysler do wrong. Out pace the need and increase the discounts. Which lowers resale, which leads to less and less sales. They have to go somewhere. Highest resale does win over customers, that's a FACT. You are exactly right...just look at Dodge Rams for an example. 15 grand off some new models, and even with that huge discount (which kills the resale value) sales haven't been very good. Chrysler has come up with gimmicks to move 'em out: No charge for the Hemi engine, Lifetime Warranty. Neither hasn't helped much. Dodge recently cut production and and laid off workers, because the Ram just isn't selling. By the way, Chrysler just killed the Magnum, Crossfire, and one other model...I forget what it is.
Datsun did come back, renult/nissian whatever you want to call it. They made it through. But who is the next LEE? Ford doesn't seem to have the leadership? GM doesn't? Or do they? They better learn to scale production but given the fire sales that seem to continue to happen, I don't think the lesson has been learned just yet.
Besides saving Chrysler, Lee was the father of the Mustang. He was fired as Ford prexy by The Deuce (Henry Ford II). When Iacocca asked why, The Deuce said..."I just don't like you!"
Last edited by NumberDummy; Nov 21, 2007 at 11:16 AM.







