Fords EV Programs Collapse
Thread Starter
|
Lead Driver
Joined: Feb 2005
Posts: 7,944
Likes: 2,652
From: The Great State of Texas
Fords EV Programs Collapse
Sounds like Farley and Bill Ford over sold their EV plans and Ford is in last place in the EV market.
Ford’s EV Programs Collapses (msn.com)
Ford’s EV Programs Collapses (msn.com)
Fleet Mechanic
Joined: Jul 2004
Posts: 1,516
Likes: 198
That article is a little light on specific details, but I have been under the impression that Ford's EV program lags behind those of other major auto manufacturers. I don't blame Farley for that, I think the problem goes back to Hackett's decision to rely on vendors for EV battery technology and production. Ford lost valuable ground to GM and VW, and now it looks like even Toyota has passed Ford up. One other recent development that I find interesting is that GM has agreed to cover EV battery plant employees under their proposed UAW contract but Ford is fighting it.
FTE Leadership Emeritus
Joined: May 2014
Posts: 27,352
Likes: 5,946
From: Lake Hartwell, GA
I am doing my best to bring some relevant news to light without making the post political. If you choose to read this post, know that political discussions were/are not my intention.
I read a similar article to the one posted below the other day, but it was on a different source. This might be Farley blowing smoke, but maybe not...
This article is dated Sep 14, the one I read the other day was much more recent.
Headline: Ford CEO says UAW proposal could force bankruptcy
Source: https://www.reuters.com/business/aut...cy-2023-09-14/
I read a similar article to the one posted below the other day, but it was on a different source. This might be Farley blowing smoke, but maybe not...
This article is dated Sep 14, the one I read the other day was much more recent.
Headline: Ford CEO says UAW proposal could force bankruptcy
Source: https://www.reuters.com/business/aut...cy-2023-09-14/
Lead Driver
Joined: Nov 2020
Posts: 7,128
Likes: 1,945
From: Sportsman's Paradise
Farley is an idiot. The board should remove him asap then the business can keep moving forward. You don't walk a business forward by stepping on the people in your employ that make it move..... not for long anyway.
Logistics Pro
Joined: May 2021
Posts: 4,012
Likes: 2,330
That article is a little light on specific details, but I have been under the impression that Ford's EV program lags behind those of other major auto manufacturers. I don't blame Farley for that, I think the problem goes back to Hackett's decision to rely on vendors for EV battery technology and production.
On top of that, Hackett did not botch the Bronco roll out to the point where they can't even make a basic 2 door manual version to be ordered, after 3 years of trying place an order I gave up on the idea of a 2 door manual and got myself a new 4Runner TRD Off Road, same day that I called a near-by dealership and got home with it 4 hours later, including 2 hours on the road. Mind you, I just bought a new F250 in 2022 and I fully intended to make my driveway a 3 Ford one with our existing Crown Victoria.
There are many other things one could list that cannot be blamed on the previous furniture salesman.
Super Moderator
Joined: Jan 2008
Posts: 40,024
Likes: 1,520
From: Maine, Virginia
I saw an article yesterday, (no citation) that stated that Ford had reduced the Lighting assembly line by one shift. One less shift means less trucks rolling out the door. Detroit's big three have always historically over built and offered huge incentives at year's end, Ford is getting away from that mindset much like Toyota and is reducing their numbers to hold profits.
Ford once again got caught doing what Ford always does.........they rush to market and get burned ...........or they slow it down too much like, using the Bronco as an example and they get burned again. Ford has been doing this for along time and no one will ever convince me that Ford can't get it right the first time....using the 1997 Expedition as an example to replace the ever bloated F-150 based Bronco. The Expy was a profit generator from hell so yes, Ford can get it right.
Ford once again got caught doing what Ford always does.........they rush to market and get burned ...........or they slow it down too much like, using the Bronco as an example and they get burned again. Ford has been doing this for along time and no one will ever convince me that Ford can't get it right the first time....using the 1997 Expedition as an example to replace the ever bloated F-150 based Bronco. The Expy was a profit generator from hell so yes, Ford can get it right.
FTE Leadership Emeritus
Joined: May 2014
Posts: 27,352
Likes: 5,946
From: Lake Hartwell, GA
Tim, this is the article I read about the same topic.
Headline: Ford Temporarily Cuts Shift At F-150 Lightning Production Plant In Michigan
Source: https://insideevs.com/news/691473/fo...ghtning-plant/
Headline: Ford Temporarily Cuts Shift At F-150 Lightning Production Plant In Michigan
Source: https://insideevs.com/news/691473/fo...ghtning-plant/
Trending Topics
Logistics Pro
Joined: May 2021
Posts: 4,012
Likes: 2,330
Tim, this is the article I read about the same topic.
Headline: Ford Temporarily Cuts Shift At F-150 Lightning Production Plant In Michigan
Source: https://insideevs.com/news/691473/fo...ghtning-plant/
Headline: Ford Temporarily Cuts Shift At F-150 Lightning Production Plant In Michigan
Source: https://insideevs.com/news/691473/fo...ghtning-plant/
That said, the demand-supply ratio for the electric truck has been a puzzle. Ford has reported six-figure reservation numbers, but many of those orders haven’t gone through. A sales manager at a Kansas Ford dealership told The Verge in June 2023 that 40 of the 135 orders he received were canceled because the truck was just too expensive.
when will automakers understand that reservations != sales. EV buyers are among the most brand agnostic buyers of vehicles out there, does Ford actually wonder why people who reserved lower trims may walk when they can’t deliver but keep raising prices and eliminating more affordable trims when Tesla is going for the kill? Yikes.
FTE Stories
Ford Trucks for Ford Truck Enthusiasts
10 Things Every Truck Owner NEEDS (2026 Edition)
Michael S. Palmer
Rezvani's Latest Post-Apocalyptic Monster Is a Ford F-150 Raptor Underneath
Verdad Gallardo
Top 10 Most Expensive Ford Trucks Ever Sold on Bring a Trailer
Joe Kucinski
2027 Ford Super Duty Buyer's Guide (Every Model, Engine, & Package)
Brett Foote
Top 10 Ford Truck Tragedies
Joe Kucinski
AEV FXL Super Duty - the Super Duty Raptor Ford Doesn't Make
Brett Foote
Lobo Vs Lobo: Proof the F-150 Lobo Should Be Even Lower!
Michael S. Palmer
Ford's 2001 Explorer Sportsman Concept Looks For a New Home
Verdad Gallardo
10 Best Ford Truck Engines We Miss the Most!
Joe Kucinski
More Turbo
Joined: Oct 2019
Posts: 558
Likes: 109
This is what happens when gov.gets involved if there's a market the rich man will find it and drive it but if there made to do it when they know its not profitable but are forced it fails ,free market works if you let it.I read about how our neighbor hood full of them well that's a well to do hood because there's none in mine we drive honest Charlies used cars and Charlie hasn't gotten any dead Evs in yet
Moderator
Joined: May 2005
Posts: 8,227
Likes: 1,245
From: San Antonio, TX
The Lightning and Mach E EVs are sitting on lots, unwanted by consumers. Yeah, there was a mad rush made by those who have to be first, and speculators reselling, but that always happens with vehicles that are over hyper before launch. There was a lot of hype in the last few year to try to get the public to embrace EVs on a large scale. They have yet to , and may never, meet the expectations of the majority of new vehicle buyers. Sure, EVs are right for some, and that's okay. Right now, they aren't right for most.
It comes down to sales....and sadly, quality control. Ford has had abysmal quality control over the last few years. The company has made many very costly mistakes, combined with poor warranty service, which is related to how they process the claims and treat the dealers.
There has been disaster after disaster with recalls that are due to either bad engineering, bad QC, or excessive cost cutting measures. Probably a combination of all. The collaboration with GM for the 10 speed auto was also a bad idea. All I know is if I needed a new truck today, I'm not sure Ford would be the one I buy.
It comes down to sales....and sadly, quality control. Ford has had abysmal quality control over the last few years. The company has made many very costly mistakes, combined with poor warranty service, which is related to how they process the claims and treat the dealers.
There has been disaster after disaster with recalls that are due to either bad engineering, bad QC, or excessive cost cutting measures. Probably a combination of all. The collaboration with GM for the 10 speed auto was also a bad idea. All I know is if I needed a new truck today, I'm not sure Ford would be the one I buy.
Lead Driver
Joined: Nov 2020
Posts: 7,128
Likes: 1,945
From: Sportsman's Paradise
The Lightning and Mach E EVs are sitting on lots, unwanted by consumers. Yeah, there was a mad rush made by those who have to be first, and speculators reselling, but that always happens with vehicles that are over hyper before launch. There was a lot of hype in the last few year to try to get the public to embrace EVs on a large scale. They have yet to , and may never, meet the expectations of the majority of new vehicle buyers. Sure, EVs are right for some, and that's okay. Right now, they aren't right for most.
It comes down to sales....and sadly, quality control. Ford has had abysmal quality control over the last few years. The company has made many very costly mistakes, combined with poor warranty service, which is related to how they process the claims and treat the dealers.
There has been disaster after disaster with recalls that are due to either bad engineering, bad QC, or excessive cost cutting measures. Probably a combination of all. The collaboration with GM for the 10 speed auto was also a bad idea. All I know is if I needed a new truck today, I'm not sure Ford would be the one I buy.
It comes down to sales....and sadly, quality control. Ford has had abysmal quality control over the last few years. The company has made many very costly mistakes, combined with poor warranty service, which is related to how they process the claims and treat the dealers.
There has been disaster after disaster with recalls that are due to either bad engineering, bad QC, or excessive cost cutting measures. Probably a combination of all. The collaboration with GM for the 10 speed auto was also a bad idea. All I know is if I needed a new truck today, I'm not sure Ford would be the one I buy.
Logistics Pro
Joined: May 2021
Posts: 4,012
Likes: 2,330
The main deal killer is the price. After the great shutdown from covid, no one has the cash or is willing to release their already depleted reserves. If they were priced right, they would sell just as easily as any other new vehicle. I see more and more Teslas driving around here every day. Why? Price. I'd buy one myself tomorrow if I didn't need/want a truck.
Fleet Owner
Joined: Aug 2010
Posts: 21,253
Likes: 1,656
From: Reynoldsburg, Ohio
^^^And I wonder really how much "style" plays a part these days, whether its more tangible aspects like overall quality, durability and just as important how does a manufacturer's dealership or sales outlet deal with service issues? I drive two different E-Series with the "newer" body style introduced in 1992. have never longed for anything more stylish or geewhiz attractive. Having lasted until Ford ditched that entire series it served its markets perfectly, many fleet owners abandoned Ford for GM when the uni-body Transit's were the supposed replacement vehicles.
Give me the best vehicle made in 2012 and I'd be content pretty much forever!
Give me the best vehicle made in 2012 and I'd be content pretty much forever!
Super Moderator
Joined: Jan 2008
Posts: 40,024
Likes: 1,520
From: Maine, Virginia
^^^And I wonder really how much "style" plays a part these days, whether its more tangible aspects like overall quality, durability and just as important how does a manufacturer's dealership or sales outlet deal with service issues? I drive two different E-Series with the "newer" body style introduced in 1992. have never longed for anything more stylish or geewhiz attractive. Having lasted until Ford ditched that entire series it served its markets perfectly, many fleet owners abandoned Ford for GM when the uni-body Transit's were the supposed replacement vehicles.
Give me the best vehicle made in 2012 and I'd be content pretty much forever!
Give me the best vehicle made in 2012 and I'd be content pretty much forever!