My 2019 is probably the last truck I will buy. Given the current state of the new and used pickup market, I'm good with that.

 

i never did understand the loyalist apologist way of thinking

 

I'm fine to pay MSRP in this market but won't pay over.

2 cents,
Dave

 

I’m with you. One day there will be deals to be had again. That exact timeframe, no one knows exactly.

I’m still okay with my ‘21, so I’m happy I’m not in the market now. But if I was I’d want to find something at msrp. Not going to pay a penny over just based on principle.

 

Exactly my thoughts. Blind loyalty is a scary thing...almost cult-like behavior from some brand loyalists of all makes...creeps me out. Facts don't matter to some people.

 

If you’ve been flipping them price really shouldn’t matter it’s relative difference in price. I’ve been trading mine off every year as well, difference price hasn’t changed much as my last two old ones were worth basically full msrp on trade.

 

This is what is called, Supply and Demand in a free market economy.

As a matter of perspective, as a consumer, you have the power of choice. If you are mad at FORD, then boycott FORD and shop other brands . If you are unhappy with your dealership, then shop for a new dealership. With the brand, not saying FORD is perfect...LOL. But ALL vehicle manufacturers are having supply issues affecting production. Good luck in finding better pricing or more availability of Heavy Duty trucks. As to the dealership, as these are different small businesses, each one gets to choose its path forward within some bounds by FORD. Reading the forums, it appears that if you put in the time to search, it would be possible to find a dealer that does sell on price. Not saying you are going to get the service from them but we all purchase with different parameters.

In the long term, some of these businesses, either the dealerships or FORD, if they have not provided a good customer experience, may lose business forever (or may not as people have short memories). But they are only looking at the right now as the issues confronting them are dynamic and noone has experience in these circumstances.

The old ways where you were loyal to a dealer as they gave good service and good prices appear to be dead. Things are different now. No negotiations. No (or little) discounts or promos. Mostly pre-ordering (no product on lots). As a consumer, you have to navigate this new reality and choose a path forward. Good luck.

 

Op, the deal with the current market is the absurd price your used truck will bring. I paid msrp for my 2022 but i had a 2500 cash ticket from form ford which helped, but the big one was getting $50k for a 2019 with a 155k on it.

 

Prices will come down. Just a matter of time as the recession is here and the wave will hit the automakers especially since the interest rate continues to climb

 

The flip side to “just wait” is when the downturns hit people are less interested in buying cause their net worth and income take hits. It’s not just the automakers that feel it. It’s employees from all industries. First it’s inflation, then it’s layoffs or wage cuts. Just how it is. Plus the markets tank and people’s retirements shriiiiink.

 

I agree. That said, when things are going my way, Free Market is great. When it goes against me, Free Market SUCKS and should be controlled.

I don't understand the boycott. Ford makes the truck. If you like the specs, buy it. IF not, you are a moron for buying it because your father bought Ford as did his father, etc, etc. You look at the specs and buy off them. I'm not going to buy a GM if the specs are worse than Ford or Dodge just because I come from a family that has always bought GM.

Here is what I see is wrong with your concept of losing business. As long as there are 20 new customers to the 10 losses, I'm still ahead and in business. Problem is all they have to do to win a customer is to lower the prices, IN GENERAL. A few years ago, someone was thinking of redoing Midwest Express Airlines. The question was whether to revive it as it was or be a "Me Too" airline. An exec mentioned that people have always said they would pay more for better service UNTIL IT IS TIME FOR THE WALLET TO COME OUT. The OP is obviously the minority but most of us shop on price TODAY. As to the dealership, if your bonus was based off the quarter's performance and you are not certain you are going to be here next year, WGAS about keeping the customer for life?

I think you are right in this "NOW" world we live in. The ability to shop all over, move at will to a different job somewhere else is the new paradigm. Even before Covid, I realized that since I shop the deal instead of going to the place over and over, I can't expect them to bend over backwards to keep me. I accepted that and adjusted my thinking.

 

Dealers wanting a markup is understandable from their position, trying to make a bigger profit per vehicle to make up for the lack of total sales. But that doesn't mean I'd ever work with a dealer who did that.

Local dealer wants 7k over msrp to order. So we get whatever the markup is for the new model year, and 7k over that? No, I'll just never work with Kendall Ford again. There are plenty of dealers doing msrp still, so I'll just go through one of them if I want to order. Which is unlikely.

I want to order from ford directly, I'm tired of dealerships.

 

Would YOU sell your house for pre-pandemic prices or would YOU see what the market bears? IF it is the former, fair enough. If it is the latter, what do you have to complain about? Tons of people bought cars in 19 and sold for more than they paid for it. People seem to forget that they too would do the same but when a business does it, it is terrible.

 

This is not even close to being an apples to apples comparison. There is no “MSRP” for houses and land is a finite asset unlike vehicles. The person you are responding to selling their house is not comparable to a car dealer that controls the flow and pricing of new depreciable assets into the market. An individual selling their house is not an analog to a business that is the sole means though which you can buy a new vehicle made by a manufacturer. Not the same market dynamics.

 

My point is that I see a similar principle. IF I can sell for more, I will. I don't blame them. I support them because when it is my turn to do so, I will. MSRP means Manufacturer (Ford) SUGGESTED Retail Price. Ford can suggest anything they want. The dealer can discount it and they have in the past when they needed to move it and you don't whine. Therefore, if they want to mark it up because the market will bear it, don't whine.