Some Insight Into the Latest Attacks on Ford
Last week the folks at Bloomberg blasted Ford’s F-150 and F-Series pickup trucks. They say that the majority of the trucks don’t meet the 2025 CAFE fuel economy standards. Of course, that’s not the case and Ford was quick to point it out.
It’s been an interesting couple of weeks for Ford. It appears the F-150 is the target of attacks from all sides. It started with the Chevrolet ad campaign saying the aluminum in the bed doesn’t hold up.
So why is everyone going after Ford, especially now? For Chevrolet it makes sense because they’re looking to sell more trucks.
They had a pretty good sales year last year, but now that more F-150s are available to buy, their sales dropped. But based on what you have told us, you aren’t concerned with the ads at all. You see them for what they are. You seem them as a biased attempt to discredit Ford.
The Bloomberg story did make one interesting point. The government wasn’t prepared for the resurgence of truck sales thanks to cheap gas. Automakers are selling more vehicles that consume more fuel than they were a few years ago.
The fact of the matter is Ford trucks are ahead of the curve for CAFE. The year 2025 is also 9 whole years away. That’s plenty of time to make any adjustments needed.
When you’re the best seller, you get the most scrutiny. In this case, it’s Ford and their F-Series line of pickup trucks.
What do you think? Let us know your thoughts over in the forums!