10 Reasons Why F-150 Owners Love Their Trucks

10. Tradition

Just how much do US buyers love Ford F-Series pickups? In 2017, Ford F-Series business —spearheaded by the Ford F-150 —was worth $41 billion —more than Coca-Cola, Facebook, and Nike. Much of that revenue is due to the fact that Ford has been careful to cement a spate of technological, performance and comfort improvements into each new model year. That results in a brand loyalty no other truck can match: generations of drivers relying on Ford F-150. And new truck customers buy into the truck’s reputation for quality, durability, and evolution. Like an antique pocket watch that gets passed down from generation to generation, Ford trucks tend to stay in the family. 

Photos courtesy of Ford.com

9. Capability

Despite the fact that American pickup trucks have largely become playthings for “Cadillac Cowboys,” Ford F-150 remains as capable as it is classy. The F-150 boasts more towing capability than any other pickup in its class, gas or diesel. The truck’s available second-generation 3.5-liter EcoBoost twin-turbo V6, at 375 horsepower has the best-in-class conventional tow rating of 13,200 pounds —making it as worthy of trips to the marina as it is for trips to the job site, campsite, and back again.

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8. Efficiency

Ford F-150 was one of the first popular pickup trucks to dispel the notion that pickup trucks are ever-parched gas-guzzlers. The EPA has officially rated the Ford F-150 with turbo-diesel Power Stroke 3.0-liter V-6 at 22 mpg city, 30 mpg highway —a rating thought unimaginable two decades ago. It’s just one of the myriad ways Ford F-150 drivers can relish in truck power and capability without blowing their margins at the gas pump. This was a drawback that had kept many consumers out of the pickup truck market for decades.

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7. Commercial Functionality

A well-established darling of suburban and family drivers, Ford F-150 is still no slouch when it comes to the commercial segment. The Ford F-150’s available 3.0L V6 Power Stroke turbo diesel delivers 30 highway mpg as well as 11,400 lbs. towing and 2,020 payload capacity —making it the darling of commercial vehicle fleets from Sacramento to Syracuse. Optimized for towing or hauling heavy loads, Ford F-150’s continued popularity amongst “true” truckers only serve to bolster its popularity among the weekend warrior set.

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6. Luxury

There was a time in American pickup trucks where basic functionality ruled the day, and the only thing necessary in a pickup truck’s interior was a bench seat. Contemporary drivers have more than one reason to be grateful that those days are long gone. Newly developed features like power-deployable running boards grant drivers access to cabins adorned with premium luxury leather with heated seats and steering wheel.

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5. Resale Value

Ford F-150 has long surpassed rivals when it comes to retaining value at auction, for the simple reason that it's the best-selling vehicle among trucks and cars on the road today. The saturated market and prevalence of turned over leases leave a wide market of consumers eager to get into the popular pickup on the secondary market, where they're slightly more affordable.

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4. Passenger Comfort

Rear-seat legroom in the newest Ford F-150 builds rival and surpass those in the automobile class, while new features such as ambient lighting and high-performance audio systems cap the comfortable passenger experience. Families used to opt for the family car for long road trips —but those days are over.

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3. Technology

Thanks to productivity screens, 360-degree cameras and a broad range of autonomous safety features, Ford F-150's technology game has withstood competition from both the automobile and competitive pickup class alike. The truck's technological advancements don't just make it more viable as a fleet-leader throughout myriad industries, but also go a long way in helping Ford F-150 and other trucks in its class take over status as the main vehicle for families. Folks can rely on the type of safety and connectivity features and cargo capability normally reserved for sedans and minivans.

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2. Performance

Ford F-150 Raptor has all but surpassed Toyota Tacoma as the darling of off-road aficionados thanks to its massive 450-horsepower capability and a broad range of design customizations. Specialty models like the Ford F-150 Rauch Raptor have also tantalized those buyers in a crowded off-road pickup truck market who were craving something new after years of Toyota dominance.

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1. Durability

Thanks to aluminum construction in 2015 and later models, Ford F-150's recent releases have held up well both for consumers who choose to ride out their entire lifespan or resell for a new year upgrade. Thanks to numerous engine options, class-leading fuel economy, the Ford F-150 holds its value extremely well while fostering a reputation for longevity and durability among critics and drivers alike.

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