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Click on the link highlighted in blue that says Chrome Car Book. Make sure your pop-up blocker is turned off because it comes up in its own new window. You can go on there and build and price all makes of vehicles. The 2010 Fords are in there and it will give you invoice and MSRP. Pretty good site.
The site seems to work OK every time I try a build. There might be a problem with the pricing though. It seems like every truck comes out to be 20K higher in price than expected. Must be a programming error.