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I've heard it is a german based company and the letters BASF are derived from the founders names, though how many I dont know probly 4. I also remember those tapes and commercials. seems like there was an indy car way back they sponsered too...
I wonder if all my old unused BASF cassettes are worth anything now...probably less than I paid for them! Used to be all I'd buy. This is interesting, I never knew they made anything else.
They are in the "chemical" business, as they were one of our competitors when I worked for DOW Chemical. I think their slogan was: "we dont make plactics, we make them better", or something like that.
"At BASF we dont make a lot of the products you buy, we make alot of the products you buy better."
Maybe we aught to let them have a look at the new 6.0l powerstroke LOL