Notices
2022+ F-150 Lightning EV Electric 1/2-ton - Ford's all-electric F-150 has arrived!

EV Pickup Wars Mean That F-150 Lightning Prices Likely To Fall Again

Thread Tools
 
Search this Thread
 
Old Jul 24, 2023 | 05:03 PM
  #1  
Curated Content Editor's Avatar
Curated Content Editor
Thread Starter
|
Fleet Mechanic
5 Year Member
Photogenic
Photoriffic
Shutterbug
Joined: Aug 2016
Posts: 1,665
Likes: 145
EV Pickup Wars Mean That F-150 Lightning Prices Likely To Fall Again

EV Pickup Wars Mean That F-150 Lightning Prices Likely To Fall Again
By Brett Foote

The moment many have been waiting for.


 
Reply
Old Jul 24, 2023 | 05:23 PM
  #2  
Sous's Avatar
Sous
FTE Leadership Emeritus
Veteran: Air Force
Community Builder
Top Answer: 1
Top Answer: 3
Joined: May 2014
Posts: 27,305
Likes: 5,900
From: Lake Hartwell, GA
FTE Emeritus
Free market at work! Bringing the best product and value to the homes of consumers around the nation.
 
Reply
Old Jul 25, 2023 | 08:21 PM
  #3  
Sewhite's Avatar
Sewhite
5th Wheeling
5 Year Member
Liked
Joined: Nov 2017
Posts: 42
Likes: 23
Brett,
Sometimes you have good content, but I gave up on reading it due to the extreme multi-page bloat with far more advertising than content.
Good content all on one page with a couple of advertisements that are not in the way will be helpful. Don't be worse than Ford and their dealers with their price bloat. Take care of your customers. It takes waaayy to long to read!
 
Reply
Old Jul 25, 2023 | 08:59 PM
  #4  
sky Cowboy's Avatar
sky Cowboy
Fleet Owner
10 Year Member
Liked
Loved
Community Favorite
Joined: May 2015
Posts: 21,195
Likes: 306
From: Near Salmon Arm BC
All electric vehicles are way over priced!
Chop their prices in half, and they would probably sell more.

In fact I will go a step further and say this.
Ford, chop the lightning price in half, and I'll buy one.
Its not really my cup of tea, but might make a good errand runner.
Especially if they in the future offer it in a reg cab long box, no sunroof.
An 8 foot box would make it so much more useful, and I hate sunroofs.
 
Reply
Old Jul 25, 2023 | 10:12 PM
  #5  
twobelugas's Avatar
twobelugas
Logistics Pro
Liked
Loved
Community Favorite
Top Answer: 1
Joined: May 2021
Posts: 3,866
Likes: 2,245
Originally Posted by sky Cowboy
Especially if they in the future offer it in a reg cab long box, no sunroof.
An 8 foot box would make it so much more useful, and I hate sunroofs.
RCLB or RCSB would both be a hoot.

But I suspect the shorter cab length will dramatically impact battery size so that would be a no go with current battery tech.
 
Reply
Old Jul 25, 2023 | 10:23 PM
  #6  
sky Cowboy's Avatar
sky Cowboy
Fleet Owner
10 Year Member
Liked
Loved
Community Favorite
Joined: May 2015
Posts: 21,195
Likes: 306
From: Near Salmon Arm BC
Originally Posted by twobelugas
RCLB or RCSB would both be a hoot.

But I suspect the shorter cab length will dramatically impact battery size so that would be a no go with current battery tech.
Can't they mount it under the box ?
 
Reply
Old Jul 25, 2023 | 11:28 PM
  #7  
twobelugas's Avatar
twobelugas
Logistics Pro
Liked
Loved
Community Favorite
Top Answer: 1
Joined: May 2021
Posts: 3,866
Likes: 2,245
Originally Posted by sky Cowboy
Can't they mount it under the box ?
sure, but the extra expense of re-engineering for a shorter frame and wheel base will be cost prohibitive unless a lot of people are willing to pay for it. They only sell the lightening in one wheelbase for a reason, EVs are not as flexible as ICE vehicles in fuel storage packaging.
 
Reply
Old Jul 26, 2023 | 04:09 AM
  #8  
JWA's Avatar
JWA
Fleet Owner
15 Year Member
Liked
Loved
Community Favorite
Joined: Aug 2010
Posts: 21,253
Likes: 1,654
From: Reynoldsburg, Ohio
Originally Posted by Sewhite
Brett,
Sometimes you have good content, but I gave up on reading it due to the extreme multi-page bloat with far more advertising than content.
Good content all on one page with a couple of advertisements that are not in the way will be helpful. Don't be worse than Ford and their dealers with their price bloat. Take care of your customers. It takes waaayy to long to read!
This being mostly a "free" site we can't really be surprised or too disappointed it's largely funded by advertising etc. There is an option to join as a member which greatly reduces the ads you might see. Without them this entire site might become a thing of the past. Sure we're all "consumers" here but that's not quite the same as being a "customer".
 
Reply
Old Jul 26, 2023 | 04:25 AM
  #9  
I_love_my_Ford's Avatar
I_love_my_Ford
6th Gear
Joined: Jul 2023
Posts: 6
Likes: 3
I always wonder, how will the battery cost impact the value of older EVs. I mean, combustion cars have their natural price erosion after years and you know what components etc suffer most. For EVs I wonder what role does the battery play. It costs about 30% of the new EV more or less I heard, then after a few years, like every battery will get worse and worse slowly in the first years. But isn't there a huge loss of capacity starting after several years ? Like in the first few years maybe the capacity gets reduced by 2-5%, whole after several years it really is not usable anylonger ?
 
Reply
Old Jul 26, 2023 | 10:39 AM
  #10  
JKBrad's Avatar
JKBrad
Moderator
Veteran: Army
20 Year Member
Liked
Loved
Joined: May 2005
Posts: 8,107
Likes: 1,171
From: San Antonio, TX
Club FTE Gold Member
I think a bigger cause for concern for automakers should be that there just aren't enough people out there who want to buy these, and other EVS. Ford's electric division in real financial trouble and already got a bailout loan from the government. Neither the LIghtning or the MachE are selling very well, in fact not well at all.

An electric pickup is nearly useless to those who use them for work or towing. There is no usable range when towing and a tradesman can't take the time to hunt down a high speed charger, then wait for an hour for 80%. Time is money in the trades. Great for the suburban guy who drives 10 miles to work in his cubicle, then sop at Home Depot for a bag of mulch on the way home. My prediction is that the Lightning will be a white elephant at trade in or resale time.

I do believe that the free market should decide. The government needs to get out of the auto business, that they like to call "mobility". Remove manufacturing mandates and deadline, Remove "tax incentives" (really a subsidy that we all pay), then let the best vehicles draw customers.
 
Reply
Old Jul 27, 2023 | 02:41 AM
  #11  
I_love_my_Ford's Avatar
I_love_my_Ford
6th Gear
Joined: Jul 2023
Posts: 6
Likes: 3
Originally Posted by JKBrad

An electric pickup is nearly useless to those who use them for work or towing. There is no usable range when towing and a tradesman can't take the time to hunt down a high speed charger, then wait for an hour for 80%. Time is money in the trades. Great for the suburban guy who drives 10 miles to work in his cubicle, then sop at Home Depot for a bag of mulch on the way home. My prediction is that the Lightning will be a white elephant at trade in or resale time.
I could not have said it better. THANKS
 
Reply
Old Jul 27, 2023 | 10:29 AM
  #12  
sky Cowboy's Avatar
sky Cowboy
Fleet Owner
10 Year Member
Liked
Loved
Community Favorite
Joined: May 2015
Posts: 21,195
Likes: 306
From: Near Salmon Arm BC
Originally Posted by twobelugas
sure, but the extra expense of re-engineering for a shorter frame and wheel base will be cost prohibitive unless a lot of people are willing to pay for it. They only sell the lightening in one wheelbase for a reason, EVs are not as flexible as ICE vehicles in fuel storage packaging.
They could leave the frame and wheelbase the same, shorten the cab, add more box, so its actually capable of hauling stuff.
Just yesterday I hauled my extra long quad, its a 2 person quad, and requires a long box pickup. I haul it around a lot.
An ev pickup truck would be perfect for hauling it, as I generally don't haul it more than 80 kms to the places for rides. But those teeny tiny boxes on some pickups nowadays are pretty much only good for a few grocery bags. The pickup I drive the most is a reg cab, 8' box, and fits most of my needs.
 
Reply
Old Jul 27, 2023 | 10:33 AM
  #13  
sky Cowboy's Avatar
sky Cowboy
Fleet Owner
10 Year Member
Liked
Loved
Community Favorite
Joined: May 2015
Posts: 21,195
Likes: 306
From: Near Salmon Arm BC
Originally Posted by I_love_my_Ford
I always wonder, how will the battery cost impact the value of older EVs. I mean, combustion cars have their natural price erosion after years and you know what components etc suffer most. For EVs I wonder what role does the battery play. It costs about 30% of the new EV more or less I heard, then after a few years, like every battery will get worse and worse slowly in the first years. But isn't there a huge loss of capacity starting after several years ? Like in the first few years maybe the capacity gets reduced by 2-5%, whole after several years it really is not usable anylonger ?
Generally speaking, EV vehicles depreciate much quicker than a gas or diesel fuel powered vehicle.

A replacement battery can cost over $30,000 to replace.
So basically the price of a new small car.
 
Reply
Old Jul 27, 2023 | 01:18 PM
  #14  
twobelugas's Avatar
twobelugas
Logistics Pro
Liked
Loved
Community Favorite
Top Answer: 1
Joined: May 2021
Posts: 3,866
Likes: 2,245
Originally Posted by sky Cowboy
They could leave the frame and wheelbase the same, shorten the cab, add more box, so its actually capable of hauling stuff.
Just yesterday I hauled my extra long quad, its a 2 person quad, and requires a long box pickup. I haul it around a lot.
An ev pickup truck would be perfect for hauling it, as I generally don't haul it more than 80 kms to the places for rides. But those teeny tiny boxes on some pickups nowadays are pretty only good for a few grocery bags. The pickup I drive the most is a reg cab, 8' box, and fits most of my needs.
The key questions is how much are you willing to pay for it. Chances are regular cab buyers won't like it when they announce how much a RC EV truck will cost.

For people who use trucks as simple tools, you cannot beat the value and utility of an RCLB F150 with the 3.3 V6.
 
Reply
Old Jul 31, 2023 | 05:12 AM
  #15  
tseekins's Avatar
tseekins
Super Moderator
15 Year Member
Veteran: Coast Guard
Community Builder
Community Favorite
Joined: Jan 2008
Posts: 39,847
Likes: 1,502
From: Maine, Virginia
Club FTE Gold Member
The only real advantage that I'm seeing with buying an EV is that a petro vehicle will likely more repair and far more maintenance than the EV over say 100,000 miles.
 
Reply



All times are GMT -5. The time now is 10:04 PM.