More price increases!
Logistics Pro
Joined: May 2021
Posts: 4,004
Likes: 2,329
Now they can increase it to 59,900(give or take a few hundred depending on destination charge) and still say it is the most affordable full size EV truck....
I called the 40k a Bait and Switch last summer on Ford, I am going to say the same for GM, it's only fair
I think desirability is quite a double edged sword.
Ford has been running hard touting the 40k starting price of the lightning and if they cannot deliver it on a mass scale because it’s a money loser, how many truck buyers are really looking for 60k+ electric trucks especially once the federal subsidy runs outs? In parts of the country like California and New York where ford hopes to sell a lot these things due to zero emissions requirements, a 60k truck with tax and licensing ends up being closer to 70k, and annual registration and fees can run upwards of 1000 dollars with the weight fees and EV surcharges.
a huge part of the attraction of the lightning is hinged on the fact that one *could* get one for similar price as its ICE counter part and overlook its, uh, quirks due to being an EV. If the general public start to perceive the 40k mark as another Tesla style bait and switch to upsell more expensive models, then so goes a lot of the demand
Ford has been running hard touting the 40k starting price of the lightning and if they cannot deliver it on a mass scale because it’s a money loser, how many truck buyers are really looking for 60k+ electric trucks especially once the federal subsidy runs outs? In parts of the country like California and New York where ford hopes to sell a lot these things due to zero emissions requirements, a 60k truck with tax and licensing ends up being closer to 70k, and annual registration and fees can run upwards of 1000 dollars with the weight fees and EV surcharges.
a huge part of the attraction of the lightning is hinged on the fact that one *could* get one for similar price as its ICE counter part and overlook its, uh, quirks due to being an EV. If the general public start to perceive the 40k mark as another Tesla style bait and switch to upsell more expensive models, then so goes a lot of the demand
Lead Driver
Joined: Aug 2022
Posts: 5,065
Likes: 1,414
From: Oologah, OK
I have only bought 2 new vehicles since 1964.
a '65 Plymouth Satellite with 4-speed, limited slip, 330hp 383ci
a '74 Chevy 454 Suburban 2wd
a '98 RAM 4x4 dually was at 117k when I bought it in 2002 ( sold it in 2014 )
the '02 Excursion was at 172k when I bought it, and I am gradually adding perks to it, the Hydra Tuner and the TrueTrac were the last 2 items.
my '01 K1500 4x4 Suburban had 212k on it when I bought it, runs like new.
a '65 Plymouth Satellite with 4-speed, limited slip, 330hp 383ci
a '74 Chevy 454 Suburban 2wd
a '98 RAM 4x4 dually was at 117k when I bought it in 2002 ( sold it in 2014 )
the '02 Excursion was at 172k when I bought it, and I am gradually adding perks to it, the Hydra Tuner and the TrueTrac were the last 2 items.
my '01 K1500 4x4 Suburban had 212k on it when I bought it, runs like new.
Thread Starter
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Super Moderator
Joined: Aug 2003
Posts: 25,479
Likes: 742
From: Isanti, MN
The Lightning and MachE are the only two vehicles on the market that have seen price hikes like this. And the MachE was suddenly reduced when Tesla made cuts, otherwise they wouldn't be selling today. GM's president said they would hold the line on pricing to gain marketshare. Until I see evidence otherwise, I'll assume that to be accurate. Ford is the outlier in the entire industry with this.
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