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Largest Current Dealer Mark-Ups Seen?

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Old Mar 24, 2022 | 09:45 AM
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Largest Current Dealer Mark-Ups Seen?

Thought it would be interesting to see who has seen the largest dealer mark-ups over MSRP in this insane market?

Used vehicle prices are hard to compare apples to apples...so I'm mostly wondering about the spread of new truck mark ups over MSRP out there.

I personally verified a Ford dealer asking for $15,000 over sticker on their '22 F-250 trucks in stock.
 
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Old Mar 24, 2022 | 09:51 AM
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Only two I;ve seen is our 21 F-150 XLT at $1K over and they sold a well optioned F-250 at $4K over while we were evaluating the F-150. That was October 2020. Bought the new F-350 Lariat from another dealer, no markup.
 
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Old Mar 24, 2022 | 09:51 AM
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$10K over on trucks in 2 dealers I went to in NJ back in January. $35K over for a Bronco at one of those dealers!
 
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Old Mar 24, 2022 | 10:01 AM
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$145K for an F450 with a goofy looking aftermarket hood and fender flares package. Someone bought it too.
 
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Old Mar 24, 2022 | 10:45 AM
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Locally was 5K. Seen some advertised in the Houston area at 10K.
 
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Old Mar 24, 2022 | 10:54 AM
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10K in San Diego
 
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Old Mar 24, 2022 | 11:27 AM
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$108K for a Lariat Ultimate F250.
 
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Old Mar 24, 2022 | 11:57 AM
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Within a 50 mile radius from me all new Super Duty trucks seem to have a 5k-10k markup on models XLT and higher. XL models are MSRP but no markup.

I purchased locally a 2022 XL model highly optioned back in December for MSRP. The XLT models on the lot with similar options had a 5k markup.
 
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Old Mar 24, 2022 | 12:46 PM
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near me f150 at a winnboro tx dealer are marked up 3 to 6k over window sticker
super duties are 4 to 8k over window sticker,
no X plan.

but called again yesterday wanting my 250

my selling dealer has 150s in the same range depending on model KR and platinum are highest. funny note 4x4 KR come with pretty scary STREET tread on the oem tire and plat some with michellin

super duties....what ever they can get . but its still 4 k or higher

freaking nuts
 
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Old Mar 24, 2022 | 12:58 PM
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When my ordered '22 F350 was sitting at the dealer waiting on me to pick it up, the dealership had multiple offers to buy my truck (it was listed on their website for sale). Fortunately they didn't sell it out from under me - I paid invoice and they received multiple offers around $10k to $15k over sticker.

This was maybe 2 months ago.
 
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Old Mar 24, 2022 | 05:10 PM
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25K "addendum" today at Grapevine Ford in Grapevine Texas.


https://www.grapevineford.com/all-in...positeType=new




 
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Old Mar 24, 2022 | 05:12 PM
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$15K over is standard in Denver.
 
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Old Mar 24, 2022 | 05:22 PM
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I've personally seen an $18k markup.

Dealer I spoke to today (when ordering) said it is quite common to see at least a $10-15k markup. I suspect it may get worse before it gets better.
 
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Old Mar 24, 2022 | 05:55 PM
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$5k locally.

$10k not too far away.

I know what dealers I will never do business with...
 
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Old Mar 24, 2022 | 07:09 PM
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I know Ford is not happy with these dealers doing the markups.

https://www.motortrend.com/news/ford...price-gouging/
 
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