Largest Current Dealer Mark-Ups Seen?
New User
Joined: Jan 2008
Posts: 19
Likes: 2
Prices will begin to normalize soon.
My advice to individuals that don't ABSOLUTELY need a new Super Duty now should wait rather than pay 10k to 15k over sticker. Most paying 10 to 15k over MSRP will likely regret that decision in about 1 to 2 years.
Wholesale used vehicle prices of big engine trucks / SUVs are already starting to show negative price movement...typically prices trend up in the spring. The fact that Truck / SUV wholesale prices are starting to trend down right now says a lot. Retail hasn't seen it yet, but it's coming.
Gas prices, interest rates, inflation, "recession?" will all help push prices back down to earth.
My advice to individuals that don't ABSOLUTELY need a new Super Duty now should wait rather than pay 10k to 15k over sticker. Most paying 10 to 15k over MSRP will likely regret that decision in about 1 to 2 years.
Wholesale used vehicle prices of big engine trucks / SUVs are already starting to show negative price movement...typically prices trend up in the spring. The fact that Truck / SUV wholesale prices are starting to trend down right now says a lot. Retail hasn't seen it yet, but it's coming.
Gas prices, interest rates, inflation, "recession?" will all help push prices back down to earth.
I think that it is going to get worse, before it gets better. GM announced today that they are halting all truck production due to the chip shortage. Ford can't be far behind.
Tuned
Joined: Oct 2021
Posts: 394
Likes: 195
I know Ford is not happy with these dealers doing the markups.
https://www.motortrend.com/news/ford...price-gouging/
https://www.motortrend.com/news/ford...price-gouging/
They don’t care and won’t do anything to dealers selling other products over MSRP. It’s standard practice and has been going on for decades.
Now, as consumers, it’s our jobs to reward the good dealers and walk away from the bad.
Mike
Mountain Pass
Joined: Sep 2021
Posts: 166
Likes: 40
25K "addendum" today at Grapevine Ford in Grapevine Texas.
https://www.grapevineford.com/all-in...positeType=new
https://www.grapevineford.com/all-in...positeType=new
Mountain Pass
Joined: Sep 2021
Posts: 166
Likes: 40
25K "addendum" today at Grapevine Ford in Grapevine Texas.
https://www.grapevineford.com/all-in...positeType=new
https://www.grapevineford.com/all-in...positeType=new
Tuned
Joined: Oct 2006
Posts: 348
Likes: 137
A Washington Post article I read from back in Feb '22 touched in this. I hate that paper, but they reported Ford as the lowest average markup over MSRP compared to other manufacturers, with Hyundai being the highest average over MSRP. I'm sure it took into account all models, not just the superduty trucks.
The article said that Ford and GM have both warned dealerships against marking up over MSRP. GM was quoted as calling the practice unethical. It looks like Ford was focused more on the Lightning than other vehicles.
It seems to me like if the dealership wants to sell the vehicle for more and they find a buyer willing to pay for it, that's their prerogative. I don't like it, but I understand it. It's simple supply and demand on their end.
With the April 1 stoppage of Ford retail orders, it will be interesting to see what happens at the few dealerships that have stock on their lots, and for used truck prices. I thought that used truck prices might normalize, but now I doubt it'll happen until next year.
The article said that Ford and GM have both warned dealerships against marking up over MSRP. GM was quoted as calling the practice unethical. It looks like Ford was focused more on the Lightning than other vehicles.
It seems to me like if the dealership wants to sell the vehicle for more and they find a buyer willing to pay for it, that's their prerogative. I don't like it, but I understand it. It's simple supply and demand on their end.
With the April 1 stoppage of Ford retail orders, it will be interesting to see what happens at the few dealerships that have stock on their lots, and for used truck prices. I thought that used truck prices might normalize, but now I doubt it'll happen until next year.
Cargo Master
Joined: Jul 2003
Posts: 3,358
Likes: 250
I'm ordered though Granger. I'll order my next Ford and recommend my family & friends do the same due to their pricing / purchase experience.
Gladly drive the 1000 miles home each time.
Them taking care of me will equate to me taking care of them by my repeat business in the future.
Gladly drive the 1000 miles home each time.
Them taking care of me will equate to me taking care of them by my repeat business in the future.
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Cross-Country
Joined: Feb 2021
Posts: 66
Likes: 35
From: Western, Oregon
It's easy to get a quick offer from CarMax, Vroom, or Carvana if you don't want the hassle of going the private sale route. You can get an offer from Vroom online in 2 minutes.
Fleet Mechanic
Joined: Jun 2015
Posts: 1,556
Likes: 878
From: Rome as it burns
Prices will begin to normalize soon.
My advice to individuals that don't ABSOLUTELY need a new Super Duty now should wait rather than pay 10k to 15k over sticker. Most paying 10 to 15k over MSRP will likely regret that decision in about 1 to 2 years.
Wholesale used vehicle prices of big engine trucks / SUVs are already starting to show negative price movement...typically prices trend up in the spring. The fact that Truck / SUV wholesale prices are starting to trend down right now says a lot. Retail hasn't seen it yet, but it's coming.
Gas prices, interest rates, inflation, "recession?" will all help push prices back down to earth.
My advice to individuals that don't ABSOLUTELY need a new Super Duty now should wait rather than pay 10k to 15k over sticker. Most paying 10 to 15k over MSRP will likely regret that decision in about 1 to 2 years.
Wholesale used vehicle prices of big engine trucks / SUVs are already starting to show negative price movement...typically prices trend up in the spring. The fact that Truck / SUV wholesale prices are starting to trend down right now says a lot. Retail hasn't seen it yet, but it's coming.
Gas prices, interest rates, inflation, "recession?" will all help push prices back down to earth.
Laughing Gas
Joined: Nov 2021
Posts: 886
Likes: 369
As others have mentioned, I'll see what the local places will give me for my 4Runner but I also won't hesitate to drive it to Granger (1,500 miles) if it works out better financially for me. Trading in a a vehicle when buying a new one can save you thousands of dollars on sales tax.
More Turbo
Joined: Mar 2013
Posts: 607
Likes: 377
I built my truck online, because it is time to turn mine over for business reasons. I sent the build to all of the Ford dealers within 50 miles of me. I also sent it to Granger, which is 100 miles of me. I contacted all of the dealers personally and told them I WAS going to order a truck from someone. They all said it would be at MSRP, no exceptions. I then told them of the Granger deal. All but one laughed at me and said "yeah right". The other one told me he could not match the deal, and would be a fool not to take it. I will use that dealer for service, as at least he was honest with me, and wants to try to earn my business back next time. I would like to stay local, but for $6500?
Mountain Pass
Joined: Aug 2021
Posts: 160
Likes: 86
You may get better offers from physical dealers in your area. If you can sell it private party everyone does better too but that can be a hassle.
Last edited by alinosa; Mar 27, 2022 at 11:20 PM. Reason: Adding info
Freshman User
Joined: Nov 2021
Posts: 38
Likes: 4
Stopped by my local Ford dealer yesterday to look at a truck that's the same color as the one I have on order (first time I've seen Stone Gray in person). Super Duty markups were 18,000 to 30,000; yes, up to a 30k "market adjustment". Several of the trucks in stock (F250s & F350, all SRW and none above a value package Lariat) were at or over 100k by the time the markup was added.
Are they actually selling trucks at these prices? At first I was surprised to see 7 new Super Duty's on the lot but I guess the market adjustment explains why they have stock on hand.
Are they actually selling trucks at these prices? At first I was surprised to see 7 new Super Duty's on the lot but I guess the market adjustment explains why they have stock on hand.