2021 Bronco
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From: Maine, Virginia
Ford has been 1000% clear on this, the Bronco will be built on a platform it shares with the Ranger. Built in the same plant, on the same line.
The name "baby Bronco" is not a name used by Ford, it is what the public and "journalists" have been calling Ford's "small off road utility" that was spoken of with similar marketing language as the Bronco. It is only confusing because "journalists" have done a sloppy job talking about them with clickbait articles desperately vying for advertising dollars -- Ford has been very clear.
Ford's small off road utility (that is what Ford calls it because they have not told us what model name it will have) will share the unibody platform with the new Escape. Personally, I really hate the idea that they would associate the Bronco name with that vehicle at all, and I hope Ford picks something else like Maverick as the official model name -- and it would be nice if they would start using that name sooner rather than later so people stop calling it the "baby Bronco".
The name "baby Bronco" is not a name used by Ford, it is what the public and "journalists" have been calling Ford's "small off road utility" that was spoken of with similar marketing language as the Bronco. It is only confusing because "journalists" have done a sloppy job talking about them with clickbait articles desperately vying for advertising dollars -- Ford has been very clear.
Ford's small off road utility (that is what Ford calls it because they have not told us what model name it will have) will share the unibody platform with the new Escape. Personally, I really hate the idea that they would associate the Bronco name with that vehicle at all, and I hope Ford picks something else like Maverick as the official model name -- and it would be nice if they would start using that name sooner rather than later so people stop calling it the "baby Bronco".
Last edited by ctubutis; Aug 11, 2019 at 10:41 AM. Reason: fix quote
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... I really hate the idea that they would associate the Bronco name with that vehicle at all, and I hope Ford picks something else like Maverick as the official model name -- and it would be nice if they would start using that name sooner rather than later so people stop calling it the "baby Bronco".
The Blazer name had a powerful legacy for off roaders and GM enthusiasts, and their new managers destroyed and discarded it by putting the Blazer name on a street focused crossover. I'm hoping that Ford learned something from that GM travesty, and made the Bronco live up to its legacy and the expectations of Bronco enthusiasts as a real SUV with rugged off road capability.
If the Bronco turns out like a new Blazer, it will be a good year for Wrangler sales.
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Makes you wonder what might be in the works for next year on the 55th anniversary ... just ~5'ish months before the Bronco is supposed to start arriving at dealers.
Laughing Gas
Joined: May 2011
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From: SoCal
They way things are going it's looks like I'll be rolling into the sunset with my 78'.
Logistics Pro
Joined: Sep 2006
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From: Airdrie Alberta
https://www.msn.com/en-ca/autos/news...ftr?li=AAggFp0
So they've got this sucker this far in development but still nothing close with the Bronco.
So they've got this sucker this far in development but still nothing close with the Bronco.
Posting Guru
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I recall an article or something about the Bronco, long story short it’s gonna be expensive. That alone begs for proper time to offer something that will actually sell at a high price point... people complaining about the Ranger pricing hmmmph you ain’t seen nothing yet 
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Joined: Jul 2006
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From: Detroit
I recall an article or something about the Bronco, long story short it’s gonna be expensive. That alone begs for proper time to offer something that will actually sell at a high price point... people complaining about the Ranger pricing hmmmph you ain’t seen nothing yet
The Detroit News just had a test of 2 Lincoln Aviators, one hybrid and one regular top-end model, and they were both over $83k as tested...baslcally Explorers with lipstick. Over 80 grand....
Not sure where Ford thinks its market will be as it goes upscale, with Union jobs going away.
Fleet Mechanic
Joined: Apr 2014
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From: Pittsburgh, PA
I saw a new Gladiator Rubicon over the weekend. Sticker price was north of $60k for a "mid-size" truck that's every bit as long as my F-150. I imagine Ford's looking at this segment and deciding the sky's the limit on where to set pricing for the Bronco. There seems to be no end to what people will pay for what people are willing to pay for these over-sized off-road toys. I also see a ton of Raptors, Power Wagons, and Ram Rebels. And most of these trucks probably never get any further off the beaten path than the owner's driveway.
Cargo Master
Joined: Jun 2015
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I mean there are two old broncos listed on my local CL.... one for $80,000 and another for $79,500
are you serious!? No way I'd pay that for one of the broncos.
So yeah ford probably thinks they can charge whatever they want.... hopefully they want all walks of life to be able to buy one
are you serious!? No way I'd pay that for one of the broncos.So yeah ford probably thinks they can charge whatever they want.... hopefully they want all walks of life to be able to buy one
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