Private Cash Offer
New User
Joined: Aug 2018
Posts: 4
Likes: 0
From: Alaska
If I could get one of those $3K PCO’s I am ready to pull the trigger on a F-250 6.2 order. I want the 4.30 gears so I can’t find one on the lot here in Alaska.
I’m also a Ford shareholder. And all the tariff talk has hammered the stock price in the short term. But I’m not worried. I’m more concerned about ford stopping production of cars.
I’m also a Ford shareholder. And all the tariff talk has hammered the stock price in the short term. But I’m not worried. I’m more concerned about ford stopping production of cars.
Senior User
Joined: Jul 2018
Posts: 111
Likes: 0
I signed on to the Ford.com site and listed my purchase date as the next 30 days. I also signed up for a give away on facebook for the PBR giving away a Ford SD. I don't know which one worked but I got a snail mail with the PCO in it.
I also got one from the Wikel posts but the next day the USPS one showed up so I doubt there was a connection. Too bad they wont combine.
I also got one from the Wikel posts but the next day the USPS one showed up so I doubt there was a connection. Too bad they wont combine.
Posting Guru
Joined: Jan 2011
Posts: 1,352
Likes: 4
Here’s another equation with regards to PCO. I’ve been told by Ford Marketing AND the dealer that there’s absolutely no rhyme or reason as to why Joe from Kansas , Bob from Georgia will get a PCO, but they won’t offer them to a zip code in Texas.In other words, it’s at best, a random pop up.
Ford is making millions and millions of their profits on trucks and suv’s. A$3000, $2000, or $1000 PCO is NOT going to affect their profit margin by much. Huge profits are built in to the #1 selling pickup in America.They know exactly how many PCO’s are given out vs how many are redeemed. More than likely, the utilization rate of PCO’s is less than 25%.
I’d bet Ford actually has $45000 or less actual cost into a vehicle with a 59k msrp.
Trust me, they are making hefty profits on virtually everything. A stock price fluctuation is negligible ,at best , with regards to a few hundred thousand dollars in PCO’s. Seriously....PCO’s are less than 1% in marketing costs in all likelihood.
Ford is making millions and millions of their profits on trucks and suv’s. A$3000, $2000, or $1000 PCO is NOT going to affect their profit margin by much. Huge profits are built in to the #1 selling pickup in America.They know exactly how many PCO’s are given out vs how many are redeemed. More than likely, the utilization rate of PCO’s is less than 25%.
I’d bet Ford actually has $45000 or less actual cost into a vehicle with a 59k msrp.
Trust me, they are making hefty profits on virtually everything. A stock price fluctuation is negligible ,at best , with regards to a few hundred thousand dollars in PCO’s. Seriously....PCO’s are less than 1% in marketing costs in all likelihood.
It is one thing ti say, hey at keast we made $7k off a sale we were not going ti get otherwise but it is another to lose $3k on an order placed and ready to be delivered. This is exactly why Ford doesnt do price protection in the middle of an order.
Fleet Mechanic
Joined: Jun 2011
Posts: 1,865
Likes: 34
From: Annandale, VA
I say if Ford can't secure their rebate distribution process, they have no hope in building a cyber secure and resilient self driving car. Shareholders should worry more about that because it shows some corporate culture problems and a significant lack of understanding of the future threats to technology that will need to be addressed. (if we want to throw stones at folks for getting money off of the trucks)
Mountain Pass
Joined: May 2017
Posts: 140
Likes: 1
From data I've seen here, Ford has outsourced the incentive program to a third party who of course should be very good at this stuff. I'm sure Ford has been promised how brilliant this company is at identifying prospective customers and they probably are. But if their tech staff aren't able to lock down a URL to just one use, it's Ford's loss not theirs. So Ford needs to do better vetting of their vendors and the vendor here needs to up their game. There is no business reason for Ford why this forum should be an easier way to get a PCO than the (advertising analytics) engine of marketing companies.
They are certainly going to be more wasted PCOs on this forum than targeting customers in the market. I define waste as a PCO sent out to someone who was going to buy it anyway. A PCO that goes out to a prospective customer that doesn't use it doesn't really cost Ford much at all (other than some marketing fees).
All that said, I've got to assume SOMEONE at Ford knows about this since these PCO threads are pretty noisy. Heck, even the dealers have to know about them.
They are certainly going to be more wasted PCOs on this forum than targeting customers in the market. I define waste as a PCO sent out to someone who was going to buy it anyway. A PCO that goes out to a prospective customer that doesn't use it doesn't really cost Ford much at all (other than some marketing fees).
All that said, I've got to assume SOMEONE at Ford knows about this since these PCO threads are pretty noisy. Heck, even the dealers have to know about them.
More Turbo
Joined: Jan 2017
Posts: 633
Likes: 42
Obviously Ford can afford to offer the the PCO at what ever amount and still be ok with the profit margins or the program wouldn't exist. I'm sure there is only x number available so what's the problem with some ending up in the hands of people that have committed to a purchase, I have no hard numbers but will go out on a limb and say a vast majority issued don't get used, I received one just the other day and trashed it. I understand that this incentive may push some to go ahead and and make a purchase but it would be interesting to see the the actual numbers for that.
And I'll be willing to bet that none of you that seem to be concerned about Ford's profit margins and say that folks committed to a purchase should not receive a PCO wouldn't go ahead and use said PCO that shows up in the mail or the inbox on an ordered vehicle if the opportunity presented itself.
So that's a bit hypocritical isn't it?
And I'll be willing to bet that none of you that seem to be concerned about Ford's profit margins and say that folks committed to a purchase should not receive a PCO wouldn't go ahead and use said PCO that shows up in the mail or the inbox on an ordered vehicle if the opportunity presented itself.
So that's a bit hypocritical isn't it?
Laughing Gas
Joined: Dec 2017
Posts: 1,077
Likes: 8
As I said above, I’d have absolutely used it if I’d received one. And at the same time I’d have been questioning why I received it. Hypocritical isn’t a word that comes to mind but responsible does. I’m responsible as a husband for providing for my family so if I use the PCO, I keep a few thousand in my pocket to buy clothes, food and a roof. I’m responsible for my 1 yr old daughter who is also long on F in her college savings account and hoping to continue collecting that dividend for the next 17 years and hopefully see some growth along the way as a bonus. I’m responsible as a shareholder to see that the stewards of my investment and my daughter’s investment feel the same level of responsibility that I do and act in the best interest of the business.
So no, I don’t see it as hypocritical, just wearing more than one hat.
So no, I don’t see it as hypocritical, just wearing more than one hat.
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Laughing Gas
Joined: Jan 2010
Posts: 817
Likes: 23
For the record there were several dealers promoting the PCO on their websites back in June. All you had to do was fill out their form and you were emailed a code. No different than the link a forum member posted for folks to utilize. If it was only for a targeted market, why were dealers posting it on the website for "Anyone" to use?
If they wanted to limit their liability with PCO redemption, it wouldn't have been posted on a dealer site. Also when you filled the form out including your address and Zip code, it would have realized your zip was not in the targeted market and not sent you an offer.
Not sure why folks are getting worked up over it? If Ford didn't want folks to utilize it, they wouldn't have offered it.
If they wanted to limit their liability with PCO redemption, it wouldn't have been posted on a dealer site. Also when you filled the form out including your address and Zip code, it would have realized your zip was not in the targeted market and not sent you an offer.
Not sure why folks are getting worked up over it? If Ford didn't want folks to utilize it, they wouldn't have offered it.
Posting Guru
Joined: Mar 2018
Posts: 1,962
Likes: 11
From: Fairbanks, AK
It's really simple. You're either going to do it the way Ford wanted and be entirely aboveboard, or you're going to be underhanded and think you're getting away with something. You make the call.
https://www.quora.com/Does-the-means-justify-the-ends
https://www.quora.com/Does-the-means-justify-the-ends
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