Recent Article on TC Marketing to Boomers - Ford Truck Enthusiasts Forums

Go Back  Ford Truck Enthusiasts Forums > Ford Vans and other vehicles > Transit Connect
Reload this Page >

Recent Article on TC Marketing to Boomers

Notices
Transit Connect 2010+ Ford Transit Connect

Recent Article on TC Marketing to Boomers

  #1  
Old 02-12-2018, 08:01 AM
YoGeorge
YoGeorge is offline
Postmaster
Thread Starter
Join Date: Jul 2006
Location: Detroit
Posts: 4,171
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
Recent Article on TC Marketing to Boomers

It looks like Ford is doing what it should have done with the introduction of the Transit Connect--actually marketing it toward a population segment that buys vehicles. It makes sense as a budget version of a minivan for baby boomers who need to carry stuff. (I am one of those but find the TC a bit small.) No news on them making the seats less complex to fold, although I suppose I could get used to that...but I like my Grand Caravan OK for now.

Good luck to Ford....

https://www.freep.com/story/money/ca...van/312386002/
 
  #2  
Old 02-13-2018, 11:25 AM
EvanBly
EvanBly is offline
Senior User
Join Date: Sep 2015
Posts: 271
EvanBly is starting off with a positive reputation.
Yo, George;


Interesting article. I had no idea that the TC was coming out with diesel power plant. There is a question on this forum regarding a TC diesel but I assumed that questioner must be in Europe where the diesel is a standard offering.


Also, you might want to check out the recent forum questions by Michael. I suspect that you might have some answers.


In terms of what has taken Ford so long to seriously market the TC, I suspect the company has done a soft opening primarily directed at the business community--thereby getting a feel for how the vehicle holds up under commercial use. That Ford is now going for the larger market suggests that the TC is probably doing just fine.
 
  #3  
Old 02-13-2018, 01:20 PM
YoGeorge
YoGeorge is offline
Postmaster
Thread Starter
Join Date: Jul 2006
Location: Detroit
Posts: 4,171
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
Hey Evan:

They are shooting to put the 1.5 liter diesel into the 2019 TC. We shall see if they can meet emissions requirements within all of the pertinent laws. And yes, it's amazing how little advertising Ford has done on the TC. I found the cabin a bit tight and narrow and the vertical room lacking for bicycles standing up in fork mounts (especially after coming out of 30 years of a full size van) and like the plushier Grand Caravan, but the TC continues to be appealing.

No idea if I can help this other guy but I'll look at his Q's...

Here is more on the diesel: https://www.autoblog.com/2018/02/08/...d-a-new-gas-e/
 
  #4  
Old 02-13-2018, 01:48 PM
EvanBly
EvanBly is offline
Senior User
Join Date: Sep 2015
Posts: 271
EvanBly is starting off with a positive reputation.
George;


The Grand Caravan is, in my estimation, a great vehicle. It has been out for a long time and my friends who have them keep them.


As far diesel is concerned, I used to like diesel engines, they were simple, got great mileage, and lasted. The new ones have gained a lot of electronic wonderments and it seems like most of the new ones require a fuel additive. The extra price of a diesel engine is also off-putting. Add to all of that the price of diesel fuel and it seems to me like diesel may not be the best way to go. That's just my opinion, but I'm sticking with it.
 
  #5  
Old 02-13-2018, 02:56 PM
YoGeorge
YoGeorge is offline
Postmaster
Thread Starter
Join Date: Jul 2006
Location: Detroit
Posts: 4,171
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
I agree that diesel is hard to justify on small vehicles in particular. Any fuel savings would take a long time to make up the initial cost, and if diesels continue to be rare in the US, parts and service may end up being a problem. I know a guy who had a Jeep Liberty with a diesel and he had a lot of problems with it.

There is a big advantage to having a drivetrain that is used in a great many vehicles which is the case with your TC. Even though the TC is not sold in huge numbers, the engine and trans are common with the Escape which means parts and service are everywhere.

I bought a lifetime warranty on the G Caravan because I don't trust the etronics over the long haul but so far it has worked very well for our needs and is a comfortable traveler. I have no regrets about my choice after almost 2 years.

Take care,
George
 
  #6  
Old 11-22-2018, 02:10 PM
Im50fast's Avatar
Im50fast
Im50fast is online now
Nice guy!
Join Date: Apr 2013
Location: Central Florida
Posts: 2,944
Im50fast has a great reputation on FTE.Im50fast has a great reputation on FTE.Im50fast has a great reputation on FTE.Im50fast has a great reputation on FTE.Im50fast has a great reputation on FTE.
Originally Posted by YoGeorge View Post
It looks like Ford is doing what it should have done with the introduction of the Transit Connect--actually marketing it toward a population segment that buys vehicles. It makes sense as a budget version of a minivan for baby boomers who need to carry stuff. (I am one of those but find the TC a bit small.) No news on them making the seats less complex to fold, although I suppose I could get used to that...but I like my Grand Caravan OK for now.

Good luck to Ford....

https://www.freep.com/story/money/ca...van/312386002/
i clicked the link and only saw a bunch of pictures and captions (of which a few had Jim Belushi with a TC).
Id like to read the article.

Hey YoGeorge, I recently added a 2012 Ram C/V to my fleet. You had suggested this to me in a conversation months ago. I like the vehicle a lot.
also I have a 2012 Transit Connect and 2005 Chevy HHR and 2005 E250 and 2014 Ford Focus “cargo version” (lol I hope you remember )
 
  #7  
Old 11-22-2018, 04:19 PM
YoGeorge
YoGeorge is offline
Postmaster
Thread Starter
Join Date: Jul 2006
Location: Detroit
Posts: 4,171
YoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud ofYoGeorge has much to be proud of
Originally Posted by Im50fast View Post


i clicked the link and only saw a bunch of pictures and captions (of which a few had Jim Belushi with a TC).
Id like to read the article.

Hey YoGeorge, I recently added a 2012 Ram C/V to my fleet. You had suggested this to me in a conversation months ago. I like the vehicle a lot.
also I have a 2012 Transit Connect and 2005 Chevy HHR and 2005 E250 and 2014 Ford Focus “cargo version” (lol I hope you remember )


Good to hear you got a Ram C/V. They only made that package for a few years and replaced it with that little Ram/Fiat thing. The Pentastar engine is a real good powerhouse with almost the same horsepower as the 5.4 in the big vans had. It's not a hardcore truck like an E-van, but it's fairly tough compared to compact-car based vans and SUV's. And the payload is pretty good...and you can put a 4x8' sheet of something on the floor... And parts are everywhere given the commonality with the passenger vans.

They use that same V6 drivetrain in the big Ram vans....which can be huge.

Happy Thanksgiving to everyone here,
George
 
  #8  
Old 12-23-2018, 01:55 AM
Fifty150's Avatar
Fifty150
Fifty150 is offline
Senior User
Join Date: Oct 2007
Posts: 415
Fifty150 is gaining momentum as a positive member of FTE.Fifty150 is gaining momentum as a positive member of FTE.
Diesel is an interesting option. I like being able to use Bio-Diesel. Only problem that I have with diesel is that fuel distribution is limited. In my area, most filling stations do not offer diesel.

2 things that would make me say no. 1st is reliability. If I purchase a diesel, I want to know that it's a reliable engine. In use long enough that there is enough information regarding it's reliability, and the manufacturer has already corrected whichever design flaws there may be. 2nd is price. The higher pricing of a diesel may not be worth it, since today's gasoline engines are lasting much longer.
 
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
Old F1
1948 - 1956 F1, F100 & Larger F-Series Trucks
29
03-12-2011 05:39 PM
DanFT
General Automotive Discussion
7
01-29-2010 10:24 PM
freirefishing
General NON-Automotive Conversation
12
03-19-2008 10:38 PM
SuperSnake
General NON-Automotive Conversation
14
11-15-2007 01:10 PM
SmokeyandtheBandit
Exhaust Systems
1
09-28-2001 08:32 AM


Thread Tools
Search this Thread
Quick Reply: Recent Article on TC Marketing to Boomers


Contact Us About Us Archive Advertising Cookie Policy Privacy Statement Terms of Service

© 2018 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: