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Wouldn't it be nice if Ford (or anyone else) offered the option of allowing you to paint your truck the exact color you wanted? With ~10 basic colors to choose from, the process isn't exactly buyer friendly, especially considering how much they cost. While it's better than Henry Ford's original paint option, "Any color you want, as long as its black", I think sales would be considerably better if one could order the color of choice.
Ooooh, Just thinking, my wife probably would have ordered her truck in Tittie Pink. Maybe this system isn't so bad after all...
Wouldn't it be nice if Ford (or anyone else) offered the option of allowing you to paint your truck the exact color you wanted? With ~10 basic colors to choose from, the process isn't exactly buyer friendly, especially considering how much they cost. While it's better than Henry Ford's original paint option, "Any color you want, as long as its black", I think sales would be considerably better if one could order the color of choice.
Ooooh, Just thinking, my wife probably would have ordered her truck in Tittie Pink. Maybe this system isn't so bad after all...
Porsche does this and it is around $7,000 for your own paint color.
I disagree. The added custom paint process would drive the cost up, slow the process down and I doubt it would affect an increased sales all that much, if any.
On their Tradesman, SLT, and Big Horn trim levels, Ram will let you select from 19 of the "low volume" (fleet) colors for $450. The drawback is, they won't build your truck until there are enough orders for that color to paint a bunch of them at once. For some of the low-volume colors, that could be just one day in 2-3 months of production.
Ford's fleet info notes that their low-volume palette is available only for orders of 5+ trucks at once (with the lone exception of School Bus Yellow, which can be ordered in any quantity). Longtime fleet customers likely do get exceptions though... there was a company near where I grew up who was an exclusive Ford truck customer with a very unique shade of seafoam green... and the owner had his Bronco II and later Explorer Sport painted the same color. The Explorer Sport still had the lower black paint and the red stripe, too.
Back in the 80s, I recall reading in Car & Driver that GM had 300 total colors available if you were willing to pay and wait... including ten different shades of white.