A riveting article for you...
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Super Moderator
Joined: Jan 2008
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From: Maine, Virginia
A riveting article for you...
FTE Leadership Emeritus
Joined: Sep 2000
Posts: 23,174
Likes: 1,678
From: Stephensville WI
Ford is taking a huge risk on this new truck. The F-150 is their best seller. It is the best selling vehicle in the world. It has been the best selling vehicle for a few decades.
Generally, when something new is introduced into the vehicle line, it is done in stages. A new body, but keep the same basic frame, suspension and drive train. A new drive train, but same body/suspension.....
Suddenly, here comes a game changer. New revolutionary body, new engine, new transmission, new frame, new suspension. I hope Ford proves all of the naysayers wrong. They are basically betting the company on this new truck.
Generally, when something new is introduced into the vehicle line, it is done in stages. A new body, but keep the same basic frame, suspension and drive train. A new drive train, but same body/suspension.....
Suddenly, here comes a game changer. New revolutionary body, new engine, new transmission, new frame, new suspension. I hope Ford proves all of the naysayers wrong. They are basically betting the company on this new truck.
Elder User
Joined: Dec 2008
Posts: 705
Likes: 1
From: Clay Country, GA, NE MS
Eh, I ain't worried about this rivet stuff. My '50s era aluminum boat, man, that thing has taken a beating in lakes, swamps, rivers, and salt water! Nary a problem. Rivets still tight as Dick's hat band.
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Super Moderator
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From: Maine, Virginia
Ford isn't gambling at all. The media is playing like a fiddle.
Lead Driver
Joined: Jun 2005
Posts: 8,465
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From: Calgary Canada
Every new model is a "gamble". To me, this isn't as risky as the "gamble" they made on the ecoboost, and that's turning out great for them. Sales are strong, consumer sentiment is strong.
Making no significant changes to a truck for too long is a much bigger gamble in my mind. This is the most competitive segment in the auto industry, standing still is not an option.
Making no significant changes to a truck for too long is a much bigger gamble in my mind. This is the most competitive segment in the auto industry, standing still is not an option.
Elder User
Joined: Dec 2008
Posts: 705
Likes: 1
From: Clay Country, GA, NE MS
Trending Topics
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Super Moderator
Joined: Jan 2008
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From: Maine, Virginia
GM and Ram are already lighter than the f-150 by nearly the same amount of weight that Ford removing from the truck. Ford is smart because the frame is still strong on the 2015's and the use of aluminum will be our future anyway.
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