Rivets May Determine Success of 2015 Ford F-150 - PickupTrucks.com News

Comments?

 

Ford is taking a huge risk on this new truck. The F-150 is their best seller. It is the best selling vehicle in the world. It has been the best selling vehicle for a few decades.

Generally, when something new is introduced into the vehicle line, it is done in stages. A new body, but keep the same basic frame, suspension and drive train. A new drive train, but same body/suspension.....

Suddenly, here comes a game changer. New revolutionary body, new engine, new transmission, new frame, new suspension. I hope Ford proves all of the naysayers wrong. They are basically betting the company on this new truck.

 

Eh, I ain't worried about this rivet stuff. My '50s era aluminum boat, man, that thing has taken a beating in lakes, swamps, rivers, and salt water! Nary a problem. Rivets still tight as Dick's hat band.

 

I just can`t believe they`re "gambling", I`m sure they have it figured out.

 

Ford isn't gambling at all. The media is playing like a fiddle.

 

Every new model is a "gamble". To me, this isn't as risky as the "gamble" they made on the ecoboost, and that's turning out great for them. Sales are strong, consumer sentiment is strong.

Making no significant changes to a truck for too long is a much bigger gamble in my mind. This is the most competitive segment in the auto industry, standing still is not an option.

 

Yep, I say in a couple years, GM, Ram will be trying to make aluminum bodies.

 

GM and Ram are already lighter than the f-150 by nearly the same amount of weight that Ford removing from the truck. Ford is smart because the frame is still strong on the 2015's and the use of aluminum will be our future anyway.