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The only things which you are likely to damage during startup are items which are hooked directly to the battery, for example a trickle charger, so it is usually recommended to unplug them. The block heater is not a problem since it does not interface with the vehicle electrical system.
I have heard my whole driving life that you are not supposed to start the engine with the BLOCK HEATER plugged in. But I do it all the time. I fail to understand how running the engine while the heating element is in use will cause any damage. That doesn't mean it won't, just that I fail to see how. I have been running my trucks for the last 10 years or so while the BLOCK HEATER is plugged in. I haven't had any issues with any of the four trucks.
Maybe they are worried about it shorting out, than maybe when you start it it shorts out other electrical components. Or maybe if you unplug before you start it you cant drive away plugged in!
I have been doing it for 40 years....and had no problems. I also own a automotive service center, for the past 22 years. and have not had customers that have had any problems.
The concern is cavitation. With the engine running and the coolant circulating there is a chance that air bubbles/pockets could be present around the heating element and cause hot spots. This could lead to burning out the element.
With that being said, I have replaced very few heating elements over the years and none of them would have been considered premature failures. My opinion is it's a good precaution to unplug the heater first, but until we have a large number of people reporting failures on elements, you won't get me to subscribe to "the sky is falling" mentality.
Infact...I have always left my shop trucks plugged in on purpose....wondering if it would actually help the antifreeze warm up faster while the engine is "warming up".
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