Ford Truck Sales Continue Hot Streak in May
F-Series continues to enjoy its best sales increases in 18 years while Americans scoop up SUVs at a record pace.
Despite a mostly sagging automotive market these days, Ford trucks have been nothing short of red hot. The streak of exploding sales continued in May, as the F-Series once again posted an 11% increase. That lofty gain is the model’s best result since the year 2000. But even that impressive stat isn’t the most impressive thing about Ford’s May sales results.
Ford’s other cash cow, its SUV lineup, continued to blow away all expectations. It all starts with the new Expedition, which posted another healthy sales increase of 41.8%. Customers also continued to show a strong preference for high-level trim, driving Expedition average transaction pricing up $12,300 over last year to $61,400.
The Expedition’s brother, the Lincoln Navigator, was right there with it. The ultra luxury ‘ute enjoyed a 122% increase. Average transaction pricing jumped $25,700, eclipsing the $80,000 mark. Even the compact EcoSport got in on the action, posting a substantial 65% increase over April’s sales result. Meanwhile, Ford’s predicted “generational shift” from passenger cars to SUVs appears to be in full swing, as car sales continue to dip double digits.
Regardless of this trend, Ford trucks haven’t lost any luster with the buying public. The F-Series has now broken through the 80,000 unit mark four times over the last nine months. That’s a feat unmatched by any competitor, ever. And even though average transaction pricing has risen for quite some time now, the F-Series still posted a $1,400 jump in May.
All of which helped Ford record an overall sales increase of 0.7% for the month of May. Despite a 13.3% decrease in passenger car sales. In fact, the only car that posted any sort of gain was the Mustang, which jumped 10.7% on the back of a refresh. But as Ford trucks continue to dominate the sales charts, that ultimately doesn’t matter too much!