02/03/2004 – F-Series Trucks Posts January Sales Record

Source: Ford Motor Company

FORD’S F-SERIES TRUCK POSTS JANUARY SALES RECORD

  • F-Series’ January sales were 61,979 – up 10 percent compared with a year ago.
  • Sport utility vehicles were up 6 percent compared with a year ago.
  • Ford’s overall January sales were down 5 percent on lower sales of passenger cars.

DEARBORN, Mich., Feb. 3 – Ford’s F-Series truck posted record January sales of 61,979, up 10 percent compared with a year ago. January was the fifth month in a row F-Series achieved a double-digit sales increase – a streak coinciding with the introduction of the all-new F-150 – and the third month in the last five F-Series set a monthly sales record. The all-new F-150 has collected 19 major awards for product excellence.

Overall, U.S. customers purchased or leased 230,036 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in January, down 5 percent compared with a year ago, primarily reflecting lower sales of passenger cars (down 14 percent). Truck sales essentially were equal to a year ago.

“We’re committed to pursuing a product and marketing strategy that will result in stronger retail sales performance,” said Jim O’Connor, Ford group vice president, North America Marketing, Sales, and Service. “Today, we are benefiting from the all-new F-150 and a strong lineup of sport utility vehicles. By year-end, we expect to see stronger retail performance in passenger cars.”

Sales of sport utility vehicles were 6 percent higher than a year ago, including Lincoln Aviator (up 39 percent), Lincoln Navigator (up 14 percent), Volvo XC90 (up 57 percent), and Land Rover Range Rover (up 23 percent).

In 2004, the company will introduce a redesigned Ford Focus, all-new mid-size sedans (Ford Five Hundred and Mercury Montego), and all-new Ford Mustang. In addition, the company will introduce a redesigned Ford Escape (including a hybrid version) and all-new crossover sport utility vehicle (Ford Freestyle).

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FORD MOTOR COMPANY JANUARY 2004 U.S. SALES

January Month

%

January CYTD

%

2004

2003

Change

2004

2003

Change

Sales By Brand

   Ford

190,573

200,224

-4.8

190,573

200,224

-4.8

   Mercury

13,083

15,960

-18.0

13,083

15,960

-18.0

   Lincoln

9,632

10,574

-8.9

9,632

10,574

-8.9

   Jaguar

3,643

3,544

2.8

3,643

3,544

2.8

   Volvo

10,285

9,232

11.4

10,285

9,232

11.4

   Land Rover

2,820

3,021

-6.7

2,820

3,021

-6.7

      Total Ford Motor Company

230,036

242,555

-5.2

230,036

242,555

-5.2

Memo: Cars and Trucks

   Cars

72,066

84,141

-14.4

72,066

84,141

-14.4

   Trucks

157,970

158,414

-0.3

157,970

158,414

-0.3

      Total Ford Motor Company

230,036

242,555

-5.2

230,036

242,555

-5.2

Contact: George Pipas, Ford Motor Company, (313) 323-9216

FORD BRAND JANUARY 2004 U.S. SALES

January Month

%

January CYTD

%

2004

2003

Change

2004

2003

Change

Crown Victoria

5,461

5,454

0.1

5,461

5,454

0.1

Taurus

16,548

22,547

-26.6

16,548

22,547

-26.6

Focus

13,683

16,937

-19.2

13,683

16,937

-19.2

Thunderbird

835

1,218

-31.4

835

1,218

-31.4

Mustang

9,906

6,735

47.1

9,906

6,735

47.1

Escort

972

2,067

-53.0

972

2,067

-53.0

  Total Ford Cars

47,405

54,958

-13.7

47,405

54,958

-13.7

Escape

11,015

11,234

-1.9

11,015

11,234

-1.9

Explorer

26,253

24,422

7.5

26,253

24,422

7.5

Expedition

11,530

10,562

9.2

11,530

10,562

9.2

Excursion

1,552

1,676

-7.4

1,552

1,676

-7.4

Econoline/Club Wagon

12,192

10,832

12.6

12,192

10,832

12.6

Windstar

1,806

12,255

-85.3

1,806

12,255

-85.3

Freestar

4,882

0

NA

4,882

0

NA

Ranger

11,120

17,293

-35.7

11,120

17,293

-35.7

F-Series

61,979

56,569

9.6

61,979

56,569

9.6

Heavy Trucks

839

423

98.3

839

423

98.3

  Total Ford Trucks

143,168

145,266

-1.4

143,168

145,266

-1.4

  Total Ford Brand

190,573

200,224

-4.8

190,573

200,224

-4.8

Contact: Jon Harmon, Ford Division, (313) 323-7045

LINCOLN AND MERCURY BRAND JANUARY 2004
U.S. SALES

January Month

%

January CYTD

%

2004

2003

Change

2004

2003

Change

Grand Marquis

5,770

5,570

3.6

5,770

5,570

3.6

Sable

3,110

5,875

-47.1

3,110

5,875

-47.1

Cougar

0

924

-100.0

0

924

-100.0

  Total Mercury Cars

8,880

12,369

-28.2

8,880

12,369

-28.2

Town Car

3,469

3,605

-3.8

3,469

3,605

-3.8

LS

2,061

3,205

-35.7

2,061

3,205

-35.7

Continental

0

280

-100.0

0

280

-100.0

  Total Lincoln Cars

5,530

7,090

-22.0

5,530

7,090

-22.0

  Total Mercury

    and Lincoln Cars

14,410

19,459

-25.9

14,410

19,459

-25.9

Mountaineer

3,631

3,591

1.1

3,631

3,591

1.1

Monterey

572

0

NA

572

0

NA

  Total Mercury Trucks

4,203

3,591

17.0

4,203

3,591

17.0

Navigator

2,407

2,112

14.0

2,407

2,112

14.0

Aviator

1,695

1,219

39.0%

1,695

1,219

39.0%

Blackwood

0

153

-100.0

0

153

-100.0

  Total Lincoln Trucks

4,102

3,484

17.7

4,102

3,484

17.7

  Total Mercury

    and Lincoln Trucks

8,305

7,075

17.4

8,305

7,075

17.4

  Total Mercury

    and Lincoln Vehicles

22,715

26,534

-14.4

22,715

26,534

-14.4

Total Lincoln Brand

9,632

10,574

-8.9

9,632

10,574

-8.9

Total Mercury Brand

13,083

15,960

-18.0

13,083

15,960

-18.0

Contact: Sara Tatchio, Lincoln and Mercury, (313) 594-3744

JAGUAR BRAND JANUARY 2004 U.S. SALES

January Month

%

January CYTD

%

2004

2003

Change

2004

2003

Change

XJ

868

439

97.7

868

439

97.7

S-TYPE

986

1,202

-18.0

986

1,202

-18.0

X-TYPE

1,596

1,673

-4.6

1,596

1,673

-4.6

XK

193

230

-16.1

193

230

-16.1

  Total Jaguar

3,643

3,544

2.8

3,643

3,544

2.8

Contact: Rosemary Mariniello, Aston Martin Jaguar Land
Rover North America, (201) 818-8010

VOLVO BRAND JANUARY 2004 U.S. SALES

January Month

%

January CYTD

%

2004

2003

Change

2004

2003

Change

S40

1,093

1,057

3.4

1,093

1,057

3.4

V40

130

249

-47.8

130

249

-47.8

S60

3,025

2,777

8.9

3,025

2,777

8.9

V70

1,200

765

56.9

1,200

765

56.9

V70 XC

1,059

1,383

-23.4

1,059

1,383

-23.4

C70

220

257

-14.4

220

257

-14.4

XC90

2,618

1,669

56.9

2,618

1,669

56.9

S80

940

1,075

-12.6

940

1,075

-12.6

  Total Volvo

10,285

9,232

11.4

10,285

9,232

11.4

Contact: Roger Ormisher, Volvo Cars of North America,
Inc., (800) 970-0888

LAND ROVER BRAND JANUARY 2004 U.S. SALES

January Month

%

January CYTD

%

2004

2003

Change

2004

2003

Change

Range Rover

880

717

22.7

880

717

22.7

Discovery

1,225

1,227

-0.2

1,225

1,227

-0.2

Freelander

715

1,077

-33.6

715

1,077

-33.6

  Total Land Rover

2,820

3,021

-6.7

2,820

3,021

-6.7

Contact: Rosemary Mariniello, Aston Martin Jaguar Land
Rover North America, (201) 818-8010

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