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FORD’S F-SERIES TRUCK POSTS JANUARY SALES RECORD
- F-Series’ January sales were 61,979 – up 10 percent compared with a year ago.
- Sport utility vehicles were up 6 percent compared with a year ago.
- Ford’s overall January sales were down 5 percent on lower sales of passenger cars.
DEARBORN, Mich., Feb. 3 – Ford’s F-Series truck posted record January sales of 61,979, up 10 percent compared with a year ago. January was the fifth month in a row F-Series achieved a double-digit sales increase – a streak coinciding with the introduction of the all-new F-150 – and the third month in the last five F-Series set a monthly sales record. The all-new F-150 has collected 19 major awards for product excellence.
Overall, U.S. customers purchased or leased 230,036 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land Rover dealers in January, down 5 percent compared with a year ago, primarily reflecting lower sales of passenger cars (down 14 percent). Truck sales essentially were equal to a year ago.
“We’re committed to pursuing a product and marketing strategy that will result in stronger retail sales performance,” said Jim O’Connor, Ford group vice president, North America Marketing, Sales, and Service. “Today, we are benefiting from the all-new F-150 and a strong lineup of sport utility vehicles. By year-end, we expect to see stronger retail performance in passenger cars.”
Sales of sport utility vehicles were 6 percent higher than a year ago, including Lincoln Aviator (up 39 percent), Lincoln Navigator (up 14 percent), Volvo XC90 (up 57 percent), and Land Rover Range Rover (up 23 percent).
In 2004, the company will introduce a redesigned Ford Focus, all-new mid-size sedans (Ford Five Hundred and Mercury Montego), and all-new Ford Mustang. In addition, the company will introduce a redesigned Ford Escape (including a hybrid version) and all-new crossover sport utility vehicle (Ford Freestyle).
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FORD MOTOR COMPANY JANUARY 2004 U.S. SALES
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January Month
|
%
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January CYTD
|
%
|
| |
2004
|
2003
|
Change
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2004
|
2003
|
Change
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Sales By Brand
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|
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Ford
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190,573
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200,224
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-4.8
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190,573
|
200,224
|
-4.8
|
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Mercury
|
13,083
|
15,960
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-18.0
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13,083
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15,960
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-18.0
|
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Lincoln
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9,632
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10,574
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-8.9
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9,632
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10,574
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-8.9
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Jaguar
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3,643
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3,544
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2.8
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3,643
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3,544
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2.8
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Volvo
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10,285
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9,232
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11.4
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10,285
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9,232
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11.4
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Land Rover
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2,820
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3,021
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-6.7
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2,820
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3,021
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-6.7
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Total Ford Motor Company
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230,036
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242,555
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-5.2
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230,036
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242,555
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-5.2
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Memo: Cars and Trucks
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Cars
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72,066
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84,141
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-14.4
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72,066
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84,141
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-14.4
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Trucks
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157,970
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158,414
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-0.3
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157,970
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158,414
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-0.3
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Total Ford Motor Company
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230,036
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242,555
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-5.2
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230,036
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242,555
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-5.2
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Contact: George Pipas, Ford Motor Company, (313) 323-9216
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FORD BRAND JANUARY 2004 U.S. SALES
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January Month
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%
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January CYTD
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%
|
| |
2004
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2003
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Change
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2004
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2003
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Change
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Crown Victoria
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5,461
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5,454
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0.1
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5,461
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5,454
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0.1
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Taurus
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16,548
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22,547
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-26.6
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16,548
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22,547
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-26.6
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Focus
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13,683
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16,937
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-19.2
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13,683
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16,937
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-19.2
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Thunderbird
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835
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1,218
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-31.4
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835
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1,218
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-31.4
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Mustang
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9,906
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6,735
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47.1
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9,906
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6,735
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47.1
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Escort
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972
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2,067
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-53.0
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972
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2,067
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-53.0
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Total Ford Cars
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47,405
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54,958
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-13.7
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47,405
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54,958
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-13.7
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Escape
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11,015
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11,234
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-1.9
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11,015
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11,234
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-1.9
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Explorer
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26,253
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24,422
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7.5
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26,253
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24,422
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7.5
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Expedition
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11,530
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10,562
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9.2
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11,530
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10,562
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9.2
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Excursion
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1,552
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1,676
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-7.4
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1,552
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1,676
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-7.4
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Econoline/Club Wagon
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12,192
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10,832
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12.6
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12,192
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10,832
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12.6
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Windstar
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1,806
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12,255
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-85.3
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1,806
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12,255
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-85.3
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Freestar
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4,882
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0
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NA
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4,882
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0
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NA
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Ranger
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11,120
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17,293
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-35.7
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11,120
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17,293
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-35.7
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F-Series
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61,979
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56,569
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9.6
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61,979
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56,569
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9.6
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Heavy Trucks
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839
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423
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98.3
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839
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423
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98.3
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Total Ford Trucks
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143,168
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145,266
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-1.4
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143,168
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145,266
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-1.4
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Total Ford Brand
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190,573
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200,224
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-4.8
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190,573
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200,224
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-4.8
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Contact: Jon Harmon, Ford Division, (313) 323-7045
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LINCOLN AND MERCURY BRAND JANUARY 2004
U.S. SALES
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January Month
|
%
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January CYTD
|
%
|
| |
2004
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2003
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Change
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2004
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2003
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Change
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Grand Marquis
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5,770
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5,570
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3.6
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5,770
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5,570
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3.6
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Sable
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3,110
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5,875
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-47.1
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3,110
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5,875
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-47.1
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Cougar
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0
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924
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-100.0
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0
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924
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-100.0
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Total Mercury Cars
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8,880
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12,369
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-28.2
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8,880
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12,369
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-28.2
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Town Car
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3,469
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3,605
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-3.8
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3,469
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3,605
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-3.8
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LS
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2,061
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3,205
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-35.7
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2,061
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3,205
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-35.7
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Continental
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0
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280
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-100.0
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0
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280
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-100.0
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Total Lincoln Cars
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5,530
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7,090
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-22.0
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5,530
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7,090
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-22.0
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Total Mercury
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and Lincoln Cars
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14,410
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19,459
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-25.9
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14,410
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19,459
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-25.9
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Mountaineer
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3,631
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3,591
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1.1
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3,631
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3,591
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1.1
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Monterey
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572
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0
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NA
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|
572
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0
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NA
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Total Mercury Trucks
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4,203
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3,591
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17.0
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4,203
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3,591
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17.0
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Navigator
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2,407
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2,112
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14.0
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2,407
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2,112
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14.0
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Aviator
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1,695
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1,219
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39.0%
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1,695
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1,219
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39.0%
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Blackwood
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0
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153
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-100.0
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0
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153
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-100.0
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Total Lincoln Trucks
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4,102
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3,484
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17.7
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4,102
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3,484
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17.7
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Total Mercury
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|
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and Lincoln Trucks
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8,305
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7,075
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17.4
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8,305
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7,075
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17.4
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Total Mercury
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and Lincoln Vehicles
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22,715
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26,534
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-14.4
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22,715
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26,534
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-14.4
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Total Lincoln Brand
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9,632
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10,574
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-8.9
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9,632
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10,574
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-8.9
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Total Mercury Brand
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13,083
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15,960
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-18.0
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|
13,083
|
15,960
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-18.0
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Contact: Sara Tatchio, Lincoln and Mercury, (313) 594-3744
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JAGUAR BRAND JANUARY 2004 U.S. SALES
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January Month
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%
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January CYTD
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%
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| |
2004
|
2003
|
Change
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2004
|
2003
|
Change
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XJ
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868
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439
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97.7
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868
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439
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97.7
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S-TYPE
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986
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1,202
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-18.0
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986
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1,202
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-18.0
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X-TYPE
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1,596
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1,673
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-4.6
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|
1,596
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1,673
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-4.6
|
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XK
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193
|
230
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-16.1
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|
193
|
230
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-16.1
|
|
Total Jaguar
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3,643
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3,544
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2.8
|
|
3,643
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3,544
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2.8
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Contact: Rosemary Mariniello, Aston Martin Jaguar Land
Rover North America, (201) 818-8010
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VOLVO BRAND JANUARY 2004 U.S. SALES
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January Month
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%
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|
January CYTD
|
%
|
| |
2004
|
2003
|
Change
|
|
2004
|
2003
|
Change
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S40
|
1,093
|
1,057
|
3.4
|
|
1,093
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1,057
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3.4
|
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V40
|
130
|
249
|
-47.8
|
|
130
|
249
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-47.8
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S60
|
3,025
|
2,777
|
8.9
|
|
3,025
|
2,777
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8.9
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V70
|
1,200
|
765
|
56.9
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|
1,200
|
765
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56.9
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V70 XC
|
1,059
|
1,383
|
-23.4
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|
1,059
|
1,383
|
-23.4
|
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C70
|
220
|
257
|
-14.4
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|
220
|
257
|
-14.4
|
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XC90
|
2,618
|
1,669
|
56.9
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|
2,618
|
1,669
|
56.9
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S80
|
940
|
1,075
|
-12.6
|
|
940
|
1,075
|
-12.6
|
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Total Volvo
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10,285
|
9,232
|
11.4
|
|
10,285
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9,232
|
11.4
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Contact: Roger Ormisher, Volvo Cars of North America,
Inc., (800) 970-0888
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LAND ROVER BRAND JANUARY 2004 U.S. SALES
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January Month
|
%
|
|
January CYTD
|
%
|
| |
2004
|
2003
|
Change
|
|
2004
|
2003
|
Change
|
|
Range Rover
|
880
|
717
|
22.7
|
|
880
|
717
|
22.7
|
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Discovery
|
1,225
|
1,227
|
-0.2
|
|
1,225
|
1,227
|
-0.2
|
|
Freelander
|
715
|
1,077
|
-33.6
|
|
715
|
1,077
|
-33.6
|
|
Total Land Rover
|
2,820
|
3,021
|
-6.7
|
|
2,820
|
3,021
|
-6.7
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Contact: Rosemary Mariniello, Aston Martin Jaguar Land
Rover North America, (201) 818-8010
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