These five Ford models have some of the most loyal owners in the automotive world.
Staying Loyal
In the automotive world, loyalty is a treasured thing among manufacturers for some pretty obvious reasons. After all, it's far easier to keep existing customers rather than convince others to purchase a product, and in that regard, Ford has long enjoyed strong loyalty among its truck owners, specifically. However, in recent years, waning inventory and soaring prices have caused many to switch brands - though according to the latest installment of S&P Global Mobility's Automotive Loyalty Awards, these Blue Oval models still have some of the most loyal customers in the business.
Photos: Ford
Ford F-150
First on our list is the Ford F-150, which should come as a surprise to no one due to its perennial status as one-half of America's best-selling vehicle lineup. For the 2024 installment of the Automotive Loyalty Awards, the F-150 took home the top spot in the light-duty truck segment, which is a notable win, indeed.
Photos: Ford
Ford Maverick
Next, we have the Ford Maverick, which topped the mid-size truck category - which is rather interesting given the fact that it's classified as a compact pickup. Regardless, that makes this win even more notable, as the Maverick managed to beat out not only its sole rival - the Hyundai Santa Cruz - but also larger competitors as well.
Photos: Ford
Ford Expedition
Another notable win here comes from the Ford Expedition, which topped the heated full-size utility segment. The Expedition continues to sell well, but trails the GM twins - the Chevy Tahoe/Suburban and GMC Yukon/Yukon XL - by a solid margin on the sales charts. Regardless, it also has more loyal owners, it seems.
Photos: Ford
Lincoln Corsair
For those who prefer a more luxurious experience, the Lincoln Corsair - which was just refreshed for 2023 - took home top honors in the small luxury utility space, which is also one of the most heated automotive segments on the planet at the moment, too.
Photos: Ford
Lincoln Nautilus
Finally, we have the Lincoln Nautilus, which won an S&P Automotive Loyalty Award not only in the mid-size luxury utility segment, but also, secured the new Overall Loyalty to Model award, too, thanks to the fact that 42 percent of owners who returned to the market looking for a new vehicle in 2023 opted to stick with the Nautilus.
Photos: Ford
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