Ford Maverick Already Proving Its Worth To Small Businesses
It isn't just retail customers who find the Maverick to be an attractive purchase.
Perfect Pair
The Ford Maverick is already a tremendous hit among shoppers looking for an affordable and efficient vehicle that also just so happens to provide the utility a truck bed affords. This has caused a number of economy sedan owners to switch to a Maverick, but the new compact pickup is also proving to be very attractive to small business owners, for a number of reasons.
Photos: Ford
Broad Appeal
“We’re seeing really positive feedback on all fronts, it’s not unique to our retail customers, but also we’re seeing great feedback from commercial and small business customers,” Ford Maverick Marketing Manager, Trevor Scott, told Ford Authority. “The appeal is across all these different audiences, with some using [Maverick] for personal use and others for their small business or commercial account.”
Photos: Ford
Wide Variety of Case Studies
Ford spoke with a number of small business owners that have purchased Mavericks in recent months, and all of them seem quite pleased with their purchase thus far. That includes everything from landscaping companies to a cleaning service, a brewery, meal delivery service, and surveyors.
Photos: Ford
As Planned
“What we’ve heard is exactly what we expected – it’s the perfect combination of affordability, versatility, fuel efficiency and we’re seeing a lot of customers that are first-time truck owners,” Scott said. “We expected a lot of customers to be coming out of small cars and small SUVs, and that’s exactly what’s happening.”
Photos: Ford
Customer Satisfaction
“Whether it’s on the retail side, or on the small fleet side of things, Maverick customers are looking for versatility in a compact pickup, but don’t have to trade off things like fuel efficiency, space, or general capability – the perfect combination that Maverick delivers, and we’ve seen that first hand in a lot of the accounts that we’ve had, both with retail customers as well as many fleet customers,” Scott said. “By and large, they are pleased with the overall performance of the vehicle itself.”
Photos: Ford
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