Ford eliminates Mercury.
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From: Saskatoon, Saskatchewan
Ford eliminates Mercury.
The 72-year-old Mercury brand is in it`s last year of production 
Mercury falling: Ford eliminates mid-range brand- Yahoo! Autos Article Page
Mercury falling: Ford eliminates mid-range brand- Yahoo! Autos Article Page
Fleet Owner
Joined: Sep 2005
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From: Lake Tahoe, Nevada
The 72-year-old Mercury brand is in it`s last year of production
Mercury falling: Ford eliminates mid-range brand- Yahoo! Autos Article Page
Mercury falling: Ford eliminates mid-range brand- Yahoo! Autos Article Page
I would have taken a different tack. Rather than shutting them down, I would have created a new identity. As an example, I would have made a Mercury identified as the car with the "best brakes in the world" for a production car. I would have contracted with tire manufacturers to make a Mercury or "Quicksilver" brand of tires that would outperform and outlast typical tires by a wide margin. I would have made the 6.8L V-10 the main engine and offer it with a normally aspirated version and a turbo version. I would have made Mercury the first brand to go to 42 volts. I would also make Mercury the most in demand police car on the market. I would also build a Mercury racing division that would compete in many kinds of auto racing.
That's the general idea. I would leave the leading edge electronics and higher prices to Lincoln and the economy and pony cars to Ford.
Postmaster
Joined: Jan 2005
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From: Saskatoon, SK
Its sad to see the names die, but in similar fashion to GM, there is too much duplication - too many cars that are essentially the same, but with different badging!
Remember the global competition - the domestics need to continue to be leaner and meaner...
Remember the global competition - the domestics need to continue to be leaner and meaner...
Fleet Owner
Joined: Sep 2005
Posts: 28,609
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From: Lake Tahoe, Nevada
I would take them into new realms to strengthen the Ford line, getting away from nameplate identity. And I would include a Mercury two door hardtop with a powerful engine and rear wheel drive. That is an American invention that the European prestige brands are the main builders of.
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Posting Guru
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From: Winnipeg
Alan Jackson singing Mercury Blues. I'm sure a lot of people right now will have the Mercury Blues.
My father had a 1941 Mercury convertible....back in the 1940's. Sort of a cream yellow body, black convert top. I've only seen pictures of it as I wasn't around in the mid-40's...a few years before I was born...but a beautiful car.
I'll introduce Alan.....Alan....
YouTube - Alan Jackson (Mercury Blues)
My father had a 1941 Mercury convertible....back in the 1940's. Sort of a cream yellow body, black convert top. I've only seen pictures of it as I wasn't around in the mid-40's...a few years before I was born...but a beautiful car.
I'll introduce Alan.....Alan....
YouTube - Alan Jackson (Mercury Blues)
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Fleet Owner
Joined: Sep 2005
Posts: 28,609
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From: Lake Tahoe, Nevada
I guess it was around that time (1968) that Mercurys started to lose their unique identity.
Ford should not have let that happen. I had a big badass 1961 Mercury convertible and it was never mistaken for anything else.
Ford should not have let that happen. I had a big badass 1961 Mercury convertible and it was never mistaken for anything else.
Ford Parts Specialist
Joined: Nov 2006
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From: Simi Valley, CA
Consider this: Every Mercury since 1961 and every Lincoln since 1980 has been nothing more than a reskinned/rebadged Ford.
All the Marks since 1968 were T-Bird's under the skin. 1977/80 Lincoln Versailles were glorified Granada/Monarchs.
For either of these vehicles to be re-invented, Ford would have to build brand new vehicles from the ground up....using next to no Ford specific parts.
It ain't gonna happen...especially when y'all consider that Mercury and Lincoln are currently 2nd to last and dead last inre to sales of all new vehicles sold in the US of A.
There's at least four different threads running on the demise of Mercury. Many members have chimed in with their opinions.
But...how many of these members bought a new Mercury...ever? My guess is...next to none.
All the Marks since 1968 were T-Bird's under the skin. 1977/80 Lincoln Versailles were glorified Granada/Monarchs.
For either of these vehicles to be re-invented, Ford would have to build brand new vehicles from the ground up....using next to no Ford specific parts.
It ain't gonna happen...especially when y'all consider that Mercury and Lincoln are currently 2nd to last and dead last inre to sales of all new vehicles sold in the US of A.
There's at least four different threads running on the demise of Mercury. Many members have chimed in with their opinions.
But...how many of these members bought a new Mercury...ever? My guess is...next to none.
Fleet Owner
Joined: Sep 2005
Posts: 28,609
Likes: 18
From: Lake Tahoe, Nevada
Ford Parts Specialist
Joined: Nov 2006
Posts: 88,826
Likes: 785
From: Simi Valley, CA
The accident occured among the S's, on the north side of the track.
Unless you were standing behind the chain link fence in this area, all you could see was a huge cloud of dust.
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