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P.S. - Trade in value on KBB was $5500, retail is a little over $9100. Once again, what price should be offered? I'm thinking below $8000 (w/o trade) and maybe a little lower because these trucks are not in high demand and are such gas hogs. Let me know what you think.
I usually shoot a starting offer in the trade in value to private sale price to a dealer. No reason to start to high. It is easier to go up than it is to retract and come back down. It is important mentally to make the haggling a game in your mind. That helps avoid paying way too much.
I don't know about adds for similar trucks. Definitely might be good to have the KBB info on the truck you're looking at in your back pocket, though. It might come in handy to keep the dealer honest in regards to values.
Like Barrehorses said, I always would check both KBB and NADA values online for the type of vehicle I was looking to buy. Also, if you are going to finance with a local bank, they can also give you the loan value of a vehicle. Other than a new vehicle, the closer to loan value on the purchase price the better the deal would seem to be. On KBB and NADA, I look at the retail, trade in and private party sale prices and shoot for the lowest of the group as my starting offer depending on condition etc of the vehicle I'm looking at.