Its just the manufacturer's branded name, and corporate name.
About KC HiLiTES
Every manufacturer tests their products. It's part of the process. At KC HiLiTES however, our ideas spend a lot of time in the laboratory before a light is even prototyped. We try to view our ideas as our customers do from the original inception to the final inspection. Is there a need; how can we best fill the need; how bright a light; what color of light; what shape pattern is needed; which housing is best suited for the application? These are just a few of the issues that we address before we really get started prototyping a new lighting unit.
We prefer to test them in the real world of high performance racing. Since way back in 1970, feedback from professional drivers has helped steer our designs in the right direction. This open dialog with racers and enthusiasts has helped us to continually refine our thinking, and it shows in the performance of our products. It's also safe to say that every KC HiLiTES product that makes its way to market has graduated with honors from the school of hard knocks.
At KC HiLiTES, we didn't become the dominant force in auxiliary lighting overnight. In fact, we've been traveling down that road for over 35 years, paved or not. Over that time, we've designed, engineered and manufactured the most advanced auxiliary lighting available. In the process, we've also built a rock solid reputation for quality and performance. That's why more and more drivers ask for KC HiLiTES by name. As the original manufacturer of off road auxiliary lighting, KC HiLiTES not only set the standard for the category, we created it. And while our thinking has always evolved, look close and you'll see a bit of our pioneering spirit in every new KC HiLiTES product.