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Use the internet to your benefit to get pricing from more than one dealership, then visit the two that seem to be offering the best deal. Of course, this assumes that you live in an area where there are more than one dealership within reasonable distance.
The info on dealer invoicing is usually pretty reliable and many dealers will show you the invoice if you ask. Although smaller crossover SUVs are selling pretty well, overall sales are awful and you should be able to get a good price. You may not find offering cash to make a big difference. Ford and GM often make a lot of their profit (when they make a profit) on the financing of the vehicle. A lot will depend on how the market is responding to the new 2009 models. Any dealer should be pretty happy with dealer invoice plus a few hundred dollars profit.
Par4...this is great adivce. Do a lot of research first at sites like kbb.com, edmunds.com, autos.msn.com, and any others you can find. They will provide you the invoice cost of the vehicle and each option you might want. Edmunds and Kelly will usually provide you the True Market Value for the vehicle in your area. It is best to still shoot for a price below that. I just ordered my 2009 Escape Limited I4 and got a quote of $100 below invoice, so deals are out there. I called three separate dealers (one provided by United Buyer's Service) and told each that I would only accept one no haggle price from each and that I would purchase the vehicle from the dealer that came back with the best offer. I also let them know that I had done my research on the internet and was aware of the invoice price for everything I wanted.
Letting them think you are financing the sale (with them) may actually save you money on the offered price since they will assume that they can make a profit on the finance charges.
Good luck and negotiate from an educated position.
You can also find out if any of your friends are offered the X-plan through their employer. If so you can get their company id number, go online and get a pin number to purchase a vehicle. You can see the x-plan price on Ford's website. 4% over invoice and no dealer add on fees. It's cut and dried if you aren't good with negotiating.
Ask to see the invoice and then ask them to deduct the "hold back". Then the haggleing will start. Be firm don't give in, get up and head for the door if needed. Don't, I repeat don't mention "cash" until you are ready to pay. Also pay attention at the final stop when you pay. Listen for the word "GAP" and extended warranty, be sure you understand what is being discussed here. Good luck and have fun.
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