Msrp
Posting Guru
Joined: Jul 2005
Posts: 1,617
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From: Denver, Co
There is no "magic number". The difference between MSRP & dealer invoice varies by model, trim level, and options.
There are several places on the Internet that let you build & price a new vehicle and they will disclose both the MSRP & dealer invoice prices--sites like cars.com & edmunds.com come to mind. I would strongly suggest using these sites to get your pricing.
And, while not exactly common knowledge, you can ask the salesperson for the dealer invoice on any new vehicle that you are interested in buying. They are not obligated to provide that, but they typically will.
There are several places on the Internet that let you build & price a new vehicle and they will disclose both the MSRP & dealer invoice prices--sites like cars.com & edmunds.com come to mind. I would strongly suggest using these sites to get your pricing.
And, while not exactly common knowledge, you can ask the salesperson for the dealer invoice on any new vehicle that you are interested in buying. They are not obligated to provide that, but they typically will.
Junior User
Joined: Feb 2008
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I shopped via the internet and ended up paying a local dealer $1000 below invoice plus got the rebates. Some dealers wanted to play the game and some didn't but I ended up getting just what I wanted at about what I wanted to pay.
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New User
Joined: Apr 2008
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MSRP is 39085. I don't really know the trim and all the options, as I was getting them over the phone from my brother in the rain. I do know it is a 2008 half ton, crew cab, power moonroof, satellite radio, cd changer, aftermarket wheels and tires, sounds like the package with a lot of options.
Super Moderator
Joined: Jan 2008
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From: Maine, Virginia
MSRP is 39085. I don't really know the trim and all the options, as I was getting them over the phone from my brother in the rain. I do know it is a 2008 half ton, crew cab, power moonroof, satellite radio, cd changer, aftermarket wheels and tires, sounds like the package with a lot of options.
I've always shopped for Ford trucks and SUV's taking 25% off the MSRP and using that as a line in the sand and making the dealer prove to me that I'm wrong.
The next time I shop, I'm going to send the truck info to Consumer Reports and they will provide a (cost) break down of the truck and all options, this can be had for about $15.00.
Even my method is becoming a little outdated as FMC is narrowing the gap between dealer cost and MSRP in an effort to stabliize prices. That's why the actual cost breakdown sheets are so valuable.
Tim
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Joined: Jan 2006
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From: Outer Banks, NC
A trick we use a lot to get the invoice price and window sticker before working with the dealer is to go to Ford website(Ford Vehicles: Ford cars, trucks, SUVs, and crossovers). Then go and build the truck like they have it on the lot (or just search there inventory). Enter the zip code of the dealer when it ask for your zip. Ford will search for a vehicle and you will see the truck come up under the dealers inventory. It will show the MSRP, Invoice price, window sticker, and all available rebates. A good deal is typically to get the price right around invoice price or lower.
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Laughing Gas
Joined: Jun 2007
Posts: 1,215
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From: Washington
My local dealer is offering 1 penny over invoice minus all applicable rebates and thats your price.
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Joined: Jan 2006
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From: Outer Banks, NC
Yes, I should of made it clearer. I meant to say a good deal would be at or below invoice without rebates. Sorry bout that. Thanks for catching it.
New User
Joined: Apr 2008
Posts: 5
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From: Homewood Illinois
the MSRP is the manufactorers suggested retail price. you should never pay any thing that is MSRP or above. what is a fair market price to offer is 1-3% over invoice(thats what the dealer pays for the vehicle). and rember to start low and then go higherbut try not to go higher than 3%. i work for a Ford dealer and that is a fair price because MSRP can sometimes be like $2000-$8000 over invoice
Super Moderator
Joined: Jan 2008
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From: Maine, Virginia
the MSRP is the manufactorers suggested retail price. you should never pay any thing that is MSRP or above. what is a fair market price to offer is 1-3% over invoice(thats what the dealer pays for the vehicle). and rember to start low and then go higherbut try not to go higher than 3%. i work for a Ford dealer and that is a fair price because MSRP can sometimes be like $2000-$8000 over invoice
Tim
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