I bought my SuperCrew in Mesquite, TX for 4000 off sticker. 5.4, towing pakcage, 6 disc changer, bed extender, & two tone paint along with the other normal goodies. I actually ended up driving away under invoice by about 650 bucks.

 

Well i paid $100 over invoice. I got a '01 F150 Supercrew, Lariat, Blk w/ Tan trim, Tan Leather, 6-Disk CD changer, bed extender, rear sliding glass window, front bucket seats, limited slip, 4x2, 5.4L V-8, auto trans, all for $28,100. sticker was $31,800. if that helps.

 

I got my Screw for about $1000 under Invoice and $6000 off sticker from Sam Packs Lee Jarmon Ford in Carrollton, Texas (suburb of Dallas). I checked 5 other dealers in the Dallas area and none could match their deal. One dealer told me to "run" to the deal. The closest I could get was within $500 and without the CD changer and boards. And no..I don't work for them.

Willderness

 

I bought my truck in OKC. The truck is a 2001 S-Crew. The only Options I got were the $800 5.4L engine upgrade and $125 tire upgrade. (Keep in mind that most everything, like the keyless entry, single disc cd player, PW&L's, cruise, overhead console W/ compass, alum. wheels, etc., is standard equipment.) The truck stickered at 28,555. I purchased the truck for 24,100 on the "A" plan. The "A" plan is a reduced price at 5% below invoice for Ford and Hertz employees and their families only. If you can find out what the invoice actually is, most all of the dealers will sell for a couple of hundred dollars over invoice. A lot of dealerships make their money on the extended warranties, accessories, and trade-ins. The dealership tried to sell me a Pinnacle extended warranty (100K miles/ 60 months w/ $50 deductable) for $2499. I managed to get them to give me the warranty at cost, which, according to them, was $827. Accessories are another great money maker. I wanted to purchase nerf bars and get the front two windows tinted. They wanted $400 for chrome nerf bars and $100 for the tinting. I found the nerf bars for $270 and got the tinting for $40 w/ a lifetime warranty. As for the trade-in, I try to get an average between the Kelley Blue Book and the NADA. Kelley is usually a little low for my area and the NADA is usually high. There are several other ways I've heard that dealers make money,like selling higher interest rates or receiving incentives from Ford. But, I am by no means an expert at buying vehicles. These are just a few of the things I've experienced or heard. Hopefully they'll help someone else buy a vehicle without getting raped.