Does Toby Keith really help sell these trucks?
Post Fiend
Joined: Jan 1997
Posts: 23,165
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From: Enjoying the real world.
Originally Posted by Old Rust Bucket
Need I say more about who FoMoCo's primary costumer for the F-series is?
Its like many people in the Detroit area... they think Toyota can't seriously challenge Dodge, Ford and GM because that's primarily what they see in their day to day driving. If they traveled outside the area they'd understand that many people all over the country love some of the non-domestic brands.
Last edited by FTE Ken; Jan 15, 2008 at 07:45 AM.
Cargo Master
Joined: Nov 2003
Posts: 2,585
Likes: 1
From: Duluth, Mn.
With the introduction of the 'Platinum', Ford must see some pretty high scale customers in their demographics reasearch.
So I'd guess that them staying with the Toby Keith marketing campaign, shows that the general public will accept him as a spokesman?
So I'd guess that them staying with the Toby Keith marketing campaign, shows that the general public will accept him as a spokesman?
Junior User
Joined: Dec 2005
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Spokesperson
Really, if you let someone else choose the spokesperson, you're not going to be 100% happy. I don't listen to country music, and have never met Toby Keith, but I figure, it could have been worse. I noticed that Ford put several "stars" out on the unveiling, the nascar guy, country guy, the rodeo guy and so on, but that isn't what makes the product. Does ford need these "tough" people to sell their product, I don't think so, but they do it for show. Some people need to be told what to do and when to do it, so therefore spokespeople. Btw, the mercury woman is hot, but does that make me go out and buy a mercury, no-but my wife drives one-hehe. When I buy, I want the truck facts, and to be well treated at a dealership, no lying to make a sale. Oh, and one point about the redneck stuff....Where I grew up, the backwoods people that lived-(I said lived, thats all they did, not enjoyed for recreation, so don't get your panties in a wad)for hunting/fishing, in season or out, all swear by chevy, so that kills the theory of ford being redneck material. My 2 cents.
Elder User
Joined: Aug 2006
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From: Hewitt, Minnesota
Originally Posted by FTE Ken
Have you seen the democraphics? Its a huge part of them, but certainly not the primary customer. There are and always have been contractors in many parts of the country who aren't "red necks", people who haul tools and supplies, delivery trucks, boat and recreational trailer owners, etc. From the flower shop to the butcher shop, many people need trucks. Because its primarily rednecks buying them were you live please don't think its that way in the majority of the country. California is one of the largest Ford truck markets and its not what most people would call red neck country.
decadent and depraved
Joined: Jan 2005
Posts: 6,703
Likes: 6
From: Right Behind You
Originally Posted by FTE Ken
If what his employees at his restaurant in Pigeon Forge say is any indication, he's a real jerk that no one wants to deal with.
Tim
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Still kicking!!
Joined: May 2003
Posts: 6,061
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From: Kalispell, Mt.
I happen to love Alan Jackson's singing and have recorded a number of his songs into my own music folders on another site. But.. I'm also quite sure that no matter WHO you have as a boss, they can all tend to be a jerk, at times. After all... nobody's a perfect match for every personality.
Post Fiend
Joined: Jan 1997
Posts: 23,165
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From: Enjoying the real world.
Originally Posted by Old Rust Bucket
Ford's problem is not that it market's to the high end. Their problem is that they think everyone wants a high end truck. If Ford wants to sell high end that's all fine and dandy. But when they crap of the customers who got tghem to where they are then we have a problem. Personaly I grew up in a climate where Ford and GM where "drive it to church" trucks and when you wanted to get work done you'd get a Dodge or an IH. Maybe they were right after all....
Stand by and throw all the stones you want at them -- they don't need your approval. Maybe one day by making the right choices I can be in their shoes and buy whatever I want without thinking about the cost. Ain't America great?
Last edited by FTE Ken; Jan 15, 2008 at 12:07 PM.
Post Fiend
Joined: Jan 1997
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From: Enjoying the real world.
Originally Posted by thorseshoeing
Which restaurant in Pigeon Forge does he own? I live just down the road from PF, but don't know half of what's there...
Tim
Tim
Joined: Jul 2006
Posts: 1,328
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From: Capac MI
Cuz us country boys need a real truck get the job done. Toby Wouldnt influence me on buying one tho simply because i already know who makes the best.... Ive also made Chevy and Dodge boys go (HOLY CRAP THAT FORD IS BAD A$$!) I WANT ONE. Way to many times in my book.
decadent and depraved
Joined: Jan 2005
Posts: 6,703
Likes: 6
From: Right Behind You
Originally Posted by FTE Ken
Its been a while, but he it was "Alan Jackson's ...." (don't remember the last part. It was on a corner with antique cars out front and inside. Its been three years since I've been there. Also met there twice with other FTE members years ago at the F100 Supernats.
Tim
Elder User
Joined: Aug 2006
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From: Hewitt, Minnesota
Originally Posted by FTE Ken
Do you know what the breakdown of sales is between the XL, STX, XLT, FX4, Lariat and King Ranch is?
Besides, there's nothing wrong with buying the truck with extra features for work or for play. Part of making more money is enjoying it.
Personally instead of getting jeoulous of people who can spend lots of money on features for their rides and knocking them down to feel better about your own position in life I say "more power to them." They are reaping the rewards of their success!
Stand by and throw all the stones you want at them -- they don't need your approval.