Ford To Rebadge Five Hundred As Taurus

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#31

02-08-2007, 09:01 PM

RocketScience

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Quote:

Originally Posted by NumberDummy

I have over 2,500 books on Automotive History, including every Automobile Quarterly from 1963 thru 2006.

I've subscribed to Motor Trend since 1955, and Automotive News since 1967.

To put it simply, I read...everything.

This is cool.

Between you and Jack (DOHCmarauder), the B.S. around here should be minimized (and I might even be able to throw out my hip waders).

An avatar for you, Bill? >>>>

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#32

02-09-2007, 12:45 AM

BigF350

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Quote:

Originally Posted by RocketScience

Based on a a few of my friends who have had the Taurus in the past, I always thought they were a crap car, and I know I do not stand alone in this perception.

Well, you don't stand alone... well, you do, mainly because I am on the otherside of the globe... not because I don't agree with you.

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#33

02-09-2007, 11:12 AM

captain p4

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We had two crap cars. a '96 taurus and an '00 sable - both nice cars, but spent more time in the shop than being driven. Also the reason my mom won't buy another Ford.

But I don't think they had a reputation so bad that it would be a bad idea to use the nameplate on a new and improved version.

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#34

02-09-2007, 02:14 PM

RocketScience

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Quote:

Originally Posted by BigF350

Well, you don't stand alone... well, you do, mainly because I am on the otherside of the globe... not because I don't agree with you.

Fred, but we can stand together as smilies...

Just you =>

and me =>

Last edited by RocketScience; 02-09-2007 at 02:17 PM.

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#35

02-09-2007, 04:23 PM

OSin86

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Quote:

Originally Posted by RocketScience

The Ford Taurus in my eyes (and Edmunds.com's) had always been a mediocre Ford product at best. I can't help but hearing the general public saying, "What, the Taurus?......Why are they bringing back that crappy car?"

I have to agree. It was an ok car but far from anything that should boost sales.

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#36

02-09-2007, 09:59 PM

BigF350

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Anyway - I personally think the time for calling it the Taurus has passed.

Call it the Taurus when it gets released - or don't call it at all.
In my experience, name changes only ever reduce sales - not increase it.

Oh, and RS - a new sig, thanks to you!

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#37

02-10-2007, 10:17 AM

RocketScience

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Originally Posted by BigF350

......Oh, and RS - a new sig, thanks to you!

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#38

02-10-2007, 10:30 AM

Red Star

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Quote:

Originally Posted by BigF350

In my experience, name changes only ever reduce sales - not increase it.

Sales of Montego were so low in 2006 that they can't get any lower. Sable can't be that unsuccessful.

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#39

02-11-2007, 06:22 PM

OSin86

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Quote:

Originally Posted by Red Star

Sales of Montego were so low in 2006 that they can't get any lower. Sable can't be that unsuccessful.

Calling the milan a Sable is a horrible idea. Unlike the Taurus they've actually spent money advertising that name. Milan has it's own new image and it's not a bad one.

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