Huh? II
Post Fiend
Joined: Feb 2004
Posts: 10,728
Likes: 1
From: Damascus-Boring, Ore
Holy crap- from someone that sells this stuff.
Light green didn't sell in the 70's, and it doesn't sell now- no matter what foo foo name you give the color. Ditto Burnt Orange GM, even if you do call it Daytona Sunset Orange, Atomic Orange, or Orange Sherbet.
Memo to GM: "Primer" (aka Silver Birch) isn't really a color. Customers are still asking for the Pewter you dropped when you substituted colors. If your going to offer Silver, just go ahead and do it.
I'm still looking for the sand dune that looks remotely like "Dune Pearl."
"Pebble" and "Stone" give the customer no clue as which is gray and which is beige. That includes the parts people ordering trim.
What genius decided that solid White wouldn't sell on a Freestyle Limited? Or why the other Freestyles have to be two-tones.
On that note, who decided that full-size Super Duty pickups should come only with light colored interiors? Obviously someone that never used a pickup as a work truck.
And memo to GM- "Sport Red Metallic" is lipstick Red by any other name. Guys were not amused when you turned Redfire into their wives lipstick color.
It works on a SUV, but not a pickup.
Light green didn't sell in the 70's, and it doesn't sell now- no matter what foo foo name you give the color. Ditto Burnt Orange GM, even if you do call it Daytona Sunset Orange, Atomic Orange, or Orange Sherbet.
Memo to GM: "Primer" (aka Silver Birch) isn't really a color. Customers are still asking for the Pewter you dropped when you substituted colors. If your going to offer Silver, just go ahead and do it.
I'm still looking for the sand dune that looks remotely like "Dune Pearl."
"Pebble" and "Stone" give the customer no clue as which is gray and which is beige. That includes the parts people ordering trim.
What genius decided that solid White wouldn't sell on a Freestyle Limited? Or why the other Freestyles have to be two-tones.
On that note, who decided that full-size Super Duty pickups should come only with light colored interiors? Obviously someone that never used a pickup as a work truck.
And memo to GM- "Sport Red Metallic" is lipstick Red by any other name. Guys were not amused when you turned Redfire into their wives lipstick color.
It works on a SUV, but not a pickup.
Thread Starter
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Logistics Pro
Joined: Nov 2002
Posts: 4,788
Likes: 20
From: Mansfield, TX USA
Originally Posted by polarbear
Light green didn't sell in the 70's, and it doesn't sell now- no matter what foo foo name you give the color.
The interesting thing is, PPG and other paint manufacturers do extensive, and I mean extensive, consumer research to see what colors people want. Why does Ford have to spend 7 figures for a group of people to figure it all out again? Just ask PPG.
BTW - At the end of the day, 2/3-3/4 of people will still buy white, black, red and silver. Ford's 1990s "Colonial White" is a dead match for its 1960s "Wimbleton White". Some things just don't change.
Post Fiend
Joined: Feb 2004
Posts: 10,728
Likes: 1
From: Damascus-Boring, Ore
Throw in some shade of Blue, a lighter earthtone, and you've got it nailed. Blue is another simple color that often goes wayward- Ford's Wedgewood Blue is about the right shade for most folks (not light, not dark).
Postmaster
Joined: Nov 2004
Posts: 2,511
Likes: 0
From: Marion, VA
In the mid 80s you couldn't buy a green car and it didn't bother me at all. My latest used car is dark green. The prior owner said he bought it because it was green and I told him I bought it in spite of it being green. Years ago, I wouldn't buy a silver car because they faded so quickly and were unmatchable. Once they went to basecoat/clearcoat, it doesn't fade and it usually matches (unlike the light brown or tan metallics). Before I bought my silver truck, I took it to my brother's body shop to make sure he could match it in case it ever needed paintwork.
Posting Guru
Joined: Jul 2003
Posts: 1,978
Likes: 1
From: Alvin, Texas.
Originally Posted by Delta
How about this for a food analogy... put a fork in Ford, they are done!
Mullally has his work cut out for him.
Post Fiend
Joined: Feb 2004
Posts: 5,378
Likes: 3
From: nebraska
I think somebody said last year that GM was done to. Oh well Ford will be back. But it will take time. An nobody has time anymore. And I could never figure why Toyota sells. They sure dont have the style the Ford cars do. Buya Ford save a company. Thats what it will take to keep Ford going. Ford has better realibility ratings then Toyta right now. This should be front page headlines all over the country. But lots off people dont even know.
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Senior User
Joined: Jan 2006
Posts: 166
Likes: 0
Originally Posted by 150ford
I think somebody said last year that GM was done to. Oh well Ford will be back. But it will take time. An nobody has time anymore. And I could never figure why Toyota sells. They sure dont have the style the Ford cars do. Buya Ford save a company. Thats what it will take to keep Ford going. Ford has better realibility ratings then Toyta right now. This should be front page headlines all over the country. But lots off people dont even know.
Please do not mask profanity - refer to guidelines. BigF350
Elder User
Joined: Feb 2001
Posts: 657
Likes: 0
From: brimfield township,OH
Iwas always told women always picked the colors for new vehicles.I wish they didn't worry so much about exterior colors and had more interior colors.I still don't think my gray interior matches my green truck.
