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Why Silver?
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Lead Driver
Joined: Apr 2002
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From: Tampa Bay, FL USA
Why Silver?
Has anyone else noticed this: when car manufacturers show their car (or cars) in a TV commercial, why are they almost always SILVER? Mercedes, Saab, Hyundai, Chrysler, Audi, even Kia. Is it because this is the least-offensive color? You may not like red, or black, or yellow, but who despises silver?
Senior User
Joined: Sep 2004
Posts: 325
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From: Manassas Park, VA
I can't stand silver, probaly has something to due with have a 82 Sapporo in college that was silver that the clear coat was already gone when i got it in 87.
Other colors I can't stand on cars: red, but the worst for me is white- to me it says fleet/rental vehicle
Other colors I can't stand on cars: red, but the worst for me is white- to me it says fleet/rental vehicle
Post Fiend
Joined: Jul 2005
Posts: 8,462
Likes: 4
From: Durant, OK (SOSU)
Yeah I think silver is the most popular colour out there now isn't it? I love the way it looks. New Mercedes look pretty good in Silver. I notice the new truck commercials are red it seems though...hmm...
Postmaster
Joined: Jan 2005
Posts: 2,753
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From: Phenix City, AL
Probably more because it is both a netrual and contemporary color and appeals to the more affluent folks that tend to frequent the auto shows.
Color is a personality thing. Bright colors tend to be the type A personality folks (I think) and dark colors are the other end of the spectrum.
It's probably just playing on the psychological effects that various colors have on people.
Come on now, you don't really think the automakers would use suggestive advertising do you?
Color is a personality thing. Bright colors tend to be the type A personality folks (I think) and dark colors are the other end of the spectrum.
It's probably just playing on the psychological effects that various colors have on people.
Come on now, you don't really think the automakers would use suggestive advertising do you?
Postmaster
Joined: Nov 2004
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From: Marion, VA
Originally Posted by BFR250SD
Probably more because it is both a netrual and contemporary color and appeals to the more affluent folks that tend to frequent the auto shows.
Color is a personality thing. Bright colors tend to be the type A personality folks (I think) and dark colors are the other end of the spectrum.
It's probably just playing on the psychological effects that various colors have on people.
Color is a personality thing. Bright colors tend to be the type A personality folks (I think) and dark colors are the other end of the spectrum.
It's probably just playing on the psychological effects that various colors have on people.
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Postmaster
Joined: Jan 2005
Posts: 2,753
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From: Phenix City, AL
GETTING DEEP? You're right it does.
What do think they pay all the advertising folks to do?
Why do you think bright colored cars and trucks are on magazine covers? IT's FLASHY, IT SELLS.
A car show is no different and everything gets geared to a target audience.
Sports cars always seem to be shown in what? Red or Yellow. Looks flashy and fast
Trucks are always shown in some dark color. Looks tough and manly.
Luxury cars are shown in greys, silvers, black, etc. It looks classy and contemporary.
DEEP? Absolutely! People are easily swayed by a good marketing ploy.
Can you say Christmas! We spend a lot of our money feeding the marketing of Christmas right. For what reason? Because marketing pushes it.
Think about it.
What do think they pay all the advertising folks to do?
Why do you think bright colored cars and trucks are on magazine covers? IT's FLASHY, IT SELLS.
A car show is no different and everything gets geared to a target audience.
Sports cars always seem to be shown in what? Red or Yellow. Looks flashy and fast
Trucks are always shown in some dark color. Looks tough and manly.
Luxury cars are shown in greys, silvers, black, etc. It looks classy and contemporary.
DEEP? Absolutely! People are easily swayed by a good marketing ploy.
Can you say Christmas! We spend a lot of our money feeding the marketing of Christmas right. For what reason? Because marketing pushes it.
Think about it.
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It's one of the easier colors to film, no unwanted reflections from the dumpster sitting in the parking lot, less chance to show any flaws in the paint, and smudgy hand prints and dust are all hidden.
Try to take perfect pictures of a dark or black car, and see if what I said above holds true...
Try to take perfect pictures of a dark or black car, and see if what I said above holds true...
Post Fiend
Joined: Jul 2005
Posts: 8,462
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From: Durant, OK (SOSU)
Our Silverado is pewter now that you mention it lol.
It amazes me that commercial with the black Mercedes and it's spotlessly cleaned and waxed.
I know red vehicles tend to raise insurance (it's a "sporty" colour). I believe yellow does for the same reason. Silver/pewter is one of the lower ones as far as I know.
It amazes me that commercial with the black Mercedes and it's spotlessly cleaned and waxed.
I know red vehicles tend to raise insurance (it's a "sporty" colour). I believe yellow does for the same reason. Silver/pewter is one of the lower ones as far as I know.
Posting Guru
Joined: Dec 2003
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From: Wichita, KS
I like silver or white because they're easy to keep clean, don't attract too much attention if they aren't. Red and black are hard to keep looking nice. Another thing, at least here--summers here can be hot, lots of sun, and white and silver don't soak it up quite so much, makes it little easier to keep the car cool.
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Lead Driver
Joined: Apr 2002
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From: Tampa Bay, FL USA
Originally Posted by RangerPilot
I know red vehicles tend to raise insurance (it's a "sporty" colour). I believe yellow does for the same reason...
Posting Guru
Joined: Jul 2005
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From: peggs, oklahoma
For me, its yellow, i hate yellow. Doesnt matter what kind of car its on, to me thatsd be like painting a rainbow car with gay power on the side of. Even if someone was offering me a gt40 that was yellow for a cent, i wouldnt buy it.
Any other color doesnt bother me. silver is a neutral color...so i guess they use it. to not offend those of the yuppy decendy
Any other color doesnt bother me. silver is a neutral color...so i guess they use it. to not offend those of the yuppy decendy
More Turbo
Joined: Jul 2005
Posts: 683
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From: Long Island, New York
To me, too many folks are driving Silver and/or Gray vehicles. I think Silver was over 25% for the 2005 model year. I'm partial to Bright Red and Black. I rarely see another Bright Red 4-door Explorer like mine around here without the sport colored grille (a lot of 2-door Sport models though). My Ram is also Bright Red and everyone knows it is me driving around.
I just like to be different than everyone else. My wife had a '96 Accord Sedan in Dark Green. I saw so many on the road, I got sick. Be bold!
I just like to be different than everyone else. My wife had a '96 Accord Sedan in Dark Green. I saw so many on the road, I got sick. Be bold!