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I have done it both ways over about 40 years and never had any trouble but the best way I find is to pull the plugs out and put a socket on the crank and use a ratchet and turn it clock wise from looking at the front of the engine.
Turn the engine the normal way it runs, which I think is clockwise on the pulley. That will take any slop out of the timing chain and will also make the advertised firing order be correct.