Notices
2017 - 2022 Super Duty The 2017-2022 Ford F250, F350, F450, F550 & F600 Super Duty Pickup and Chassis Cab
Sponsored by:
Sponsored by: CARiD

Lightning sticker "shock"

Thread Tools
 
Search this Thread
 
Old Nov 3, 2022 | 02:18 PM
  #16  
mwebster22's Avatar
mwebster22
Mountain Pass
Joined: Aug 2020
Posts: 186
Likes: 47
From: Midland, TX
Originally Posted by rtripp
I think it just shows how dishonest some dealers can be. If I were you, I sure as hell would not consider buying anything from them in the future. I have been told that the dealers have been more profitable in the last 2 years than ever before. This due to the amount of used vehicle sales. The $$ is mostly made in Service and Parts. I can understand selling at sticker.... But this is a joke.
How is this dishonest? They are stating the price in plain view.
 
Reply
Old Nov 3, 2022 | 02:22 PM
  #17  
CheeseheadFord's Avatar
CheeseheadFord
Fleet Mechanic
Joined: Jan 2022
Posts: 1,410
Likes: 712
Originally Posted by Mike in CA
I think you'll have a very long wait.

Anyway, I've never paid a "market adjustment" on any vehicle I've ever purchased and would walk away from any dealer who tried to charge me one.
Yup, this EV thing isn't going away whether anyone likes it or not. Eventually they'll be worth it, however we're pretty far off from that, esp for people doing any kind of towing....
 
Reply
Old Nov 3, 2022 | 02:31 PM
  #18  
Mike_in_STL's Avatar
Mike_in_STL
Mountain Pass
Joined: Aug 2020
Posts: 229
Likes: 71
EV is not sustainable. If you have done any research on battery technology and development thereof, the possibilities just don't exist. Unless matter antimatter reactors become reality, the storage, delivery, and replenishment of angry pixies will never offset the power output, low cost, short fuel replenishment time, and ease of use that combustion provides.
 
Reply
Old Nov 3, 2022 | 03:20 PM
  #19  
Mike in CA's Avatar
Mike in CA
Mountain Pass
Joined: Aug 2022
Posts: 105
Likes: 63
Originally Posted by CheeseheadFord
Yup, this EV thing isn't going away whether anyone likes it or not. Eventually they'll be worth it, however we're pretty far off from that, esp for people doing any kind of towing....
Originally Posted by Mike_in_STL
EV is not sustainable. If you have done any research on battery technology and development thereof, the possibilities just don't exist. Unless matter antimatter reactors become reality, the storage, delivery, and replenishment of angry pixies will never offset the power output, low cost, short fuel replenishment time, and ease of use that combustion provides.
I'm very familiar with all of it. I agree completely with the statement that EV's aren't ready for towing; it's why I now have an F250 and am ordering a new F350 to replace it. But we also own an EV and charge it 100% from the rooftop solar which powers our home and charges the battery backup providing electricity at night.

The last thing I want to do is get in a pissing match about EV's and I agree there are challenges but disagree that they are insurmountable. I will say that I really enjoy not paying $5+ a gallon for day-to-day transportation fuel.
 
Reply
Old Nov 3, 2022 | 03:24 PM
  #20  
Poncho450's Avatar
Poncho450
Thread Starter
|
Lead Driver
10 Year Member
Community Builder
Liked
Loved
Joined: Oct 2014
Posts: 5,940
Likes: 1,355
From: NY/Canada border
Originally Posted by CheeseheadFord
Yup, this EV thing isn't going away whether anyone likes it or not. Eventually they'll be worth it, however we're pretty far off from that, esp for people doing any kind of towing....
That's kind of what I think. Someday maybe the technology will be there to make EV more practical. But today is not that day and having politicians shove EV down our throats is not the way to achieve the goal.
 
Reply
Old Nov 3, 2022 | 03:46 PM
  #21  
Mike in CA's Avatar
Mike in CA
Mountain Pass
Joined: Aug 2022
Posts: 105
Likes: 63
Originally Posted by mwebster22
How is this dishonest? They are stating the price in plain view.
Not dishonest, but certainly exploitative. I would take a hard pass, now and in the future, with any dealer doing that kind of markup. That's just me.
 
Reply
Old Nov 3, 2022 | 03:48 PM
  #22  
JD'sBigredv10's Avatar
JD'sBigredv10
More Turbo
10 Year Member
Photogenic
Photoriffic
Shutterbug
Joined: May 2014
Posts: 643
Likes: 154
From: Poway, CA
A couple weeks ago, I was killing time on my neighborhood Ford dealer's lot. They had a Lightning with a $70K market adjustment for a total of $144K!
 
Reply
Old Nov 3, 2022 | 08:57 PM
  #23  
mwebster22's Avatar
mwebster22
Mountain Pass
Joined: Aug 2020
Posts: 186
Likes: 47
From: Midland, TX
Originally Posted by Mike in CA
Not dishonest, but certainly exploitative. I would take a hard pass, now and in the future, with any dealer doing that kind of markup. That's just me.
exploit = underhanded, unfair, taking advantage. No one is forced to buy at that price. Only someone that agrees with that price will buy. It’s a free market.
 
Reply
FTE Stories

Ford Trucks for Ford Truck Enthusiasts

story-0

Top 10 Most Expensive Ford Trucks Ever Sold on Bring a Trailer

 Joe Kucinski
story-1

2027 Ford Super Duty Buyer's Guide (Every Model, Engine, & Package)

 Brett Foote
story-2

Top 10 Ford Truck Tragedies

 Joe Kucinski
story-3

AEV FXL Super Duty - the Super Duty Raptor Ford Doesn't Make

 Brett Foote
story-4

Lobo Vs Lobo: Proof the F-150 Lobo Should Be Even Lower!

 Michael S. Palmer
story-5

Ford's 2001 Explorer Sportsman Concept Looks For a New Home

 Verdad Gallardo
story-6

10 Best Ford Truck Engines We Miss the Most!

 Joe Kucinski
story-7

2026 Shelby F-150 Off-Road: Better Than a Raptor R?

 Brett Foote
story-8

2027 Super Duty Carhartt Package First Look: 12 Things You NEED to Know!

 Michael S. Palmer
story-9

10 Most Surprising 2026 Ford Truck Features!

 Joe Kucinski
Old Nov 3, 2022 | 09:28 PM
  #24  
Mike in CA's Avatar
Mike in CA
Mountain Pass
Joined: Aug 2022
Posts: 105
Likes: 63
Originally Posted by mwebster22
exploit = underhanded, unfair, taking advantage. No one is forced to buy at that price. Only someone that agrees with that price will buy. It’s a free market.
I agree with the definition but not your conclusion. Buyers may not be forced to buy, but dealers are definitely "taking advantage" of the situation to charge large markups when vehicle supply is low and demand is high. That's one of the very definitions of exploitative, as you've pointed out.

I'm not saying certain dealers are doing anything dishonest or even unfair, but they are doing something that will cause me to avoid ever doing business with them. It's a free market for me too.
 
Reply
Old Nov 3, 2022 | 11:45 PM
  #25  
Vics2024Platinum's Avatar
Vics2024Platinum
Cross-Country
Joined: Apr 2022
Posts: 96
Likes: 39
From: South Holland Ill
Around where I live at all the Ford dealers have a 20,000 market adjustment on all the Super Dutys in dealer stock! Its rediculous but there are people that are paying it.When I picked up my truck in February the dealer keep telling me how much more they could get for the truck if I didn`t take it.The only way to get away from it is to order and wait.
 
Reply
Old Nov 4, 2022 | 06:24 AM
  #26  
Poncho450's Avatar
Poncho450
Thread Starter
|
Lead Driver
10 Year Member
Community Builder
Liked
Loved
Joined: Oct 2014
Posts: 5,940
Likes: 1,355
From: NY/Canada border
Originally Posted by vics2022platinum
Its rediculous but there are people that are paying it.
Therein lies the problem. If people left these trucks on the lot for months on end, the gouging would stop. But if people are willing to be taken advantage of, the madness will continue.
Unfortunately some are just over a barrel and in desperate need of trucks for business, RV living or whatever other purpose and they're forced to deal with this.
 
Reply
Old Nov 4, 2022 | 07:56 AM
  #27  
WXboy's Avatar
WXboy
Logistics Pro
20 Year Member
Liked
Loved
Community Favorite
Joined: Sep 2002
Posts: 4,410
Likes: 1,016
From: Central KY
Let's say they didn't have mark-up on it at all. Let's say you could walk in there and buy it for $74k. And there are identically equipped ICE trucks sitting next to it on the lot for $54k. Why on earth would you buy the Lightning? Do people have any idea how much gasoline you can purchase with $20,000? AND you get a more capable and practical truck. It's just baffling to me that automakers are taking this push toward EV hook, line, and sinker. Hopefully consumers will be smart enough to realize it's a terrible idea, but then again....
 
Reply
Old Nov 4, 2022 | 08:49 AM
  #28  
cadent49's Avatar
cadent49
Mountain Pass
Joined: May 2008
Posts: 221
Likes: 65
From: SoCal
Ford dealers greed are probably killing the demand. I know there's a limited supply, but I saw this back in the day with the Thunderbird reboot. Just about every dealer had outrageous markups, and eventually the Thunderbird's sold for much less than asking prices, and it killed the demand. As long as these dealers are franchised and not part of the factory group this will most likely continue, and that will kill the desire, not to mention the crazy factory price increases.
 
Reply
Old Nov 4, 2022 | 09:19 AM
  #29  
Flyct's Avatar
Flyct
FTE Community Team
Veteran: Air Force
Liked
Loved
Community Favorite
Joined: Mar 2017
Posts: 3,339
Likes: 1,052
From: Florida
Club FTE Silver Member

Originally Posted by Poncho450
That's kind of what I think. Someday maybe the technology will be there to make EV more practical. But today is not that day and having politicians shove EV down our throats is not the way to achieve the goal.
For most of the population diesel trucks are not practical. EVs today are just as practical as are diesel 1 ton trucks if used for their designed mission. . Compared to an EV a diesel 1 ton truck is not practical as a daily driver.

We love our F-350s but for daily driving I can and do drive my Nissan Leaf EV 200 miles for the cost of one gallon of diesel. In 6 years of EV ownership I’ve only charged at a public charging station once. Every other charge was at home overnight in our garage while I sleep.

An EV truck is practical except for towing where range is 1/2 compared to unloaded and current cost to buy.

I’ve put 75,000 miles on EVs since 2015. My average cost to feed it is 2-1/2 cents/mile. That includes electricity and all maintenance. My F-350 diesel costs me 30 cents/mile or 12 TIMES MORE/mile for fuel, oil changes and DEF.. One could easily argue that that’s not practical.

I just bought a new 2023 Nissan Leaf for least than 1/2 the cost of my F-350. I traded in our 2020 Leaf on it and after credits it cost me $600 out of pocket.




 
Reply
Old Nov 4, 2022 | 09:43 AM
  #30  
Redleg105's Avatar
Redleg105
Trailering
Joined: Dec 2009
Posts: 17
Likes: 1
Sticker Shock

This is nuts. Don't know where you are but the dealers in my area won't post the window stickers on their websites. Now it's "call for price" or "email for price".
Going to try this. Get two friends and I to go to the dealer to see the same truck at different times and days and see what they get for a price. These crooks will size you up by your appearance and throw a price at you. Will probably get 3 different prices. Can't wait for the results.
 
Reply



All times are GMT -5. The time now is 06:25 AM.

story-0
Top 10 Most Expensive Ford Trucks Ever Sold on Bring a Trailer

Slideshow: 10 most expensive Ford trucks ever sold on Bring a Trailer.

By Joe Kucinski | 2026-05-27 16:24:34


VIEW MORE
story-1
2027 Ford Super Duty Buyer's Guide (Every Model, Engine, & Package)

Here's everything that has changed for the latest model year.

By Brett Foote | 2026-05-27 16:17:28


VIEW MORE
story-2
Top 10 Ford Truck Tragedies

Slideshow: Top 10 Ford truck tragedies.

By Joe Kucinski | 2026-05-18 19:34:33


VIEW MORE
story-3
AEV FXL Super Duty - the Super Duty Raptor Ford Doesn't Make

And it might be even better than that.

By Brett Foote | 2026-05-18 19:26:42


VIEW MORE
story-4
Lobo Vs Lobo: Proof the F-150 Lobo Should Be Even Lower!

Slideshow: Does lowering an F-150 Lobo RUIN the ride quality?

By Michael S. Palmer | 2026-05-18 19:20:37


VIEW MORE
story-5
Ford's 2001 Explorer Sportsman Concept Looks For a New Home

Slideshow: Ford's bizarre fishing-themed Explorer concept has resurfaced after spending decades largely forgotten.

By Verdad Gallardo | 2026-05-12 18:07:46


VIEW MORE
story-6
10 Best Ford Truck Engines We Miss the Most!

Slideshow: The 10 best Ford truck engines we miss the most.

By Joe Kucinski | 2026-05-12 13:09:47


VIEW MORE
story-7
2026 Shelby F-150 Off-Road: Better Than a Raptor R?

Slideshow: first look at the 810 hp 2026 Shelby F-150 Off-Road!

By Brett Foote | 2026-05-12 12:50:07


VIEW MORE
story-8
2027 Super Duty Carhartt Package First Look: 12 Things You NEED to Know!

Slideshow: Everything You Need to Know about the 2027 Super Duty Carhartt Package!

By Michael S. Palmer | 2026-05-07 17:51:06


VIEW MORE
story-9
10 Most Surprising 2026 Ford Truck Features!

Slideshow: 10 most surprising Ford truck options/features in 2026.

By Joe Kucinski | 2026-05-05 11:17:22


VIEW MORE