Ford Design Team
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Cross-Country
Joined: Oct 2021
Posts: 76
Likes: 38
Ford Design Team
Im so glad I bought a 22sd. The 23's arent my cup of tea and from the majority of comments I dont think they have been received well.
The ford design team must live in a locked dungeon. Do they not get some consumer input or are they so proud of themselves they know best. I hate the long fender vent badges, the chevy step in the box and bumpers, the grills among other things. I just dont see much to rave over in 2023.
The ford design team must live in a locked dungeon. Do they not get some consumer input or are they so proud of themselves they know best. I hate the long fender vent badges, the chevy step in the box and bumpers, the grills among other things. I just dont see much to rave over in 2023.
More Turbo
Joined: Jun 2022
Posts: 520
Likes: 317
Ford knows SD trucks cost around as much as Lightning trucks. Lightning trucks are even more lucrative for Ford than SD trucks. Lightning trucks are more easily able to convert to a subscription model and have proprietary plugs and charging paraphernalia. Ford would much rather sell someone with SD money a lightning than a SD especially if the potential SD owner is just purchasing the truck as a grocery getter.
I'd expect this trend to continue of making the base model SD trucks appeal only to fleet owners and a lower quantity of the higher trim trucks being made but sold for a higher margin.
I'd expect this trend to continue of making the base model SD trucks appeal only to fleet owners and a lower quantity of the higher trim trucks being made but sold for a higher margin.
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Cross-Country
Joined: Oct 2021
Posts: 76
Likes: 38
I live in the ozark mountains our roads wind around and seem to go up more than down either way. Electric vehicles make zero sense here. Pulling a trailer with an ev on a level road appears challenging it would be impossible here. Towns are far apart and chargers dont exist. I dont see this ev scam lasting long.
Cross-Country
Joined: Aug 2022
Posts: 60
Likes: 22
Does Ford make public information that would tell us who their primary customer is? I'm guessing that most Super Duties are purchased by fleet managers and business owners. Those purchasers are likely more concerned with functionality than they are aesthetic design, and I think that the improvements that they made will be welcome by those customers.
I have no information to support this, but I would bet that the types of people discussing the new designs on forums (us) are not their primary demographic or where they will make most of their sales. What I mean to say is that although most people on the forum don't seem to like the new models, I don't think that necessarily translates to most of their customers not liking the new design.
I have no information to support this, but I would bet that the types of people discussing the new designs on forums (us) are not their primary demographic or where they will make most of their sales. What I mean to say is that although most people on the forum don't seem to like the new models, I don't think that necessarily translates to most of their customers not liking the new design.
More Turbo
Joined: Mar 2011
Posts: 654
Likes: 181
From: Weirton WV
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Cross-Country
Joined: Aug 2022
Posts: 60
Likes: 22
They said that the cab is different than the cab from the previous model year. I don't know when the last time the F150 got a cab update. If the F150 got one a year or two ago, I would assume that they are the same.
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Tuned
Joined: Jan 2022
Posts: 348
Likes: 361
From: Ohio
I don’t mind the idea of the infamous bed/bumper step, but it doesn’t solve the problem. If I can’t step up on the tailgate, a step 6” lower isn’t going to help much. To be real functional benefit it needs to be closer to the level of the running boards.
I prefer the amp bumper step for that reason. I can easily step right up onto the tailgate using it.
I prefer the amp bumper step for that reason. I can easily step right up onto the tailgate using it.
Cross-Country
Joined: Apr 2019
Posts: 84
Likes: 19
I want to know who was in charge of the wheels! I liked most all of the 22 wheel options. There is not one 23 wheel that I really like. The upper trims being the worst. The king ranch is AWFUL!
I agree most sales are fleet and business, but they are running those people away with the cost of an XL now too. Want a nice work with the 7.3 for towing? Too bad now you have to get a STX that almost costs as much as a Lariat! Those fleet buyers are quickly going to go else where.
Farley is only concerned with being like Tesla.
I agree most sales are fleet and business, but they are running those people away with the cost of an XL now too. Want a nice work with the 7.3 for towing? Too bad now you have to get a STX that almost costs as much as a Lariat! Those fleet buyers are quickly going to go else where.
Farley is only concerned with being like Tesla.
Mountain Pass
Joined: Aug 2022
Posts: 105
Likes: 63
No problems with the updates. The side steps will be useful for access to the bed, especially with a trailer in tow when the retractable step inside the tailgate is inaccessible. The side vents are now real, not fake, so I like that function won out over form and they are no doubt as big as they need to be to do the job. All together a good looking and very capable truck. Can't wait to get mine.
Lead Driver
Joined: Nov 2005
Posts: 8,477
Likes: 4,971
Im so glad I bought a 22sd. The 23's arent my cup of tea and from the majority of comments I dont think they have been received well.
The ford design team must live in a locked dungeon. Do they not get some consumer input or are they so proud of themselves they know best. I hate the long fender vent badges, the chevy step in the box and bumpers, the grills among other things. I just dont see much to rave over in 2023.
The ford design team must live in a locked dungeon. Do they not get some consumer input or are they so proud of themselves they know best. I hate the long fender vent badges, the chevy step in the box and bumpers, the grills among other things. I just dont see much to rave over in 2023.
And, as I said in another thread, Ford really screwed the pooch on the 23's, no way would I order one as they stand now.
They are overpriced and completely underwhelming, good job ford.
