2021 Predictions on interior center stack changes
It is a transformative man to machine interface experience. Having more screen estate for navigation, in particular, is especially liberating, as you can more safely look at where you are going, both on the map and in real life through the windshield, simultaneously.
I especially like the vertical orientation, as I've never been in a vehicle that moves at 65 mph sideways. Having a more vertical map view of the road ahead, rather than a wide view of the distracting spider web of streets to either side (that I can't crab crawl sideways to anyway, so why distract me with them) is really neat. The forward looking supply of mapping information gives me more reaction time to make safe lane changes, plan for exits, or make decisions about getting gas right now, or waiting one more exit for my favorite gas station which is up ahead. The vertically oriented screen is especially enjoyable with a horizon line birdseye view, as if in Flight Simulator.
So what will Ford's answer be?
Sometimes, it is possible to predict what Ford may offer next, by looking around at what Ford already offers right now. An example: About a year and a half before Ford announced that the Super Duty would share the same cab with the F-150, I posted, right here on FTE, back in 2013 or 2014, a prediction that this was very likely to happen. Many thought that prediction was completely off base, and would never happen. And some of those folks are driving an F-150 cab with dual rear wheels today.
So what is Ford doing today, in terms of larger screen infotainment systems, that Ford might port over to the Super Duty in the very near future, in order to capture back some of the market share that Ram is gaining in personal use truck sales? (Ford's overall dominance is based on fleet sales, but when looking at individual truck purchases, Ram has made enough gains to capture a lot of attention).
Lincoln is where I would look to predict what Ford might do to the center stack of a redesigned dashboard in the F-Series. Lincoln's have larger screens, but they are wider, not taller. More cinematic, rather than Teslic.
Looking at what Ford already has out there right now is not only a reflection of the hardware that Ford is already purchasing... it is really more of a reflection of how the designers in Ford's infotainment unit think. So even though F-Series volume can justify a clean sheet design sourcing any size, dimension, or type of hardware, if the folks in Ford's design unit think a certain way, then that thinking will carry over into what they create for the F-Series... just as it carried over in what they came up with for the new 2020 Explorer higher trim versions.
And if those designers monitor enthusiasts message boards to take a pulse on what consumers might demand... here is one vote to make the center stack screen taller, not wider. But this is only one vote.
What's yours?
Ford's arrangement of mechanical buttons and ***** in the previous 11-16 Super Duty, and for that matter in the 08-12 Escape, are so uniformly similar to each other and symmetrical in arrangement, it is difficult to distinguish one button from another without careful scrutiny. The mechanical buttons in later designed Ford vehicles REQUIRE me to take my eyes off the road to operate them, as there is no difference in shape or layout between the HVAC system and the radio system. The uniform designs are very attractive at a glance, but I quickly came to appreciate my 2000 Ford, where the Radio was a separate unit, clearly and wholly distinguished from the climate control, which was a separate unit.
With integrated units and uniform button design, and with the buttons being as tiny as they are, I rather appreciate a large screen, with huge icons, and a dynamic display that enlarges with the setting I'm trying to change.
Steering wheel controls are arguably the safest method of making adjustments, and Ford has plenty of buttons on the steering wheel. Ram managed to squeeze a 12" display into the center stack, while still keeping two simultaneous sets of mechanical buttons and ***** for controls. I'd like to see a screen be a screen, arranged on the dash as high as possible, and shrouded to guard against glare through the windshield, with on dash and steering wheel controls having different shapes and colors to distinguish the character of their function.
Given the choice, I'll order my truck without all that nonsense.
Ford's arrangement of mechanical buttons and ***** in the previous 11-16 Super Duty, and for that matter in the 08-12 Escape, are so uniformly similar to each other and symmetrical in arrangement, it is difficult to distinguish one button from another without careful scrutiny. The mechanical buttons in later designed Ford vehicles REQUIRE me to take my eyes off the road to operate them, as there is no difference in shape or layout between the HVAC system and the radio system. The uniform designs are very attractive at a glance, but I quickly came to appreciate my 2000 Ford, where the Radio was a separate unit, clearly and wholly distinguished from the climate control, which was a separate unit.
With integrated units and uniform button design, and with the buttons being as tiny as they are, I rather appreciate a large screen, with huge icons, and a dynamic display that enlarges with the setting I'm trying to change.
Steering wheel controls are arguably the safest method of making adjustments, and Ford has plenty of buttons on the steering wheel. Ram managed to squeeze a 12" display into the center stack, while still keeping two simultaneous sets of mechanical buttons and ***** for controls. I'd like to see a screen be a screen, arranged on the dash as high as possible, and shrouded to guard against glare through the windshield, with on dash and steering wheel controls having different shapes and colors to distinguish the character of their function.
I would guess 2022 or 23.
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However, I have heard (over on MacRumors) that Ram's vertical orientation is great for doing split-screen carplay. You can have the carplay in 1/2 their stack, with the other 1/2 their regular screens and use both without having to flip back and forth.
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It is a transformative man to machine interface experience. Having more screen estate for navigation, in particular, is especially liberating, as you can more safely look at where you are going, both on the map and in real life through the windshield, simultaneously.
I especially like the vertical orientation, as I've never been in a vehicle that moves at 65 mph sideways. Having a more vertical map view of the road ahead, rather than a wide view of the distracting spider web of streets to either side (that I can't crab crawl sideways to anyway, so why distract me with them) is really neat. The forward looking supply of mapping information gives me more reaction time to make safe lane changes, plan for exits, or make decisions about getting gas right now, or waiting one more exit for my favorite gas station which is up ahead. The vertically oriented screen is especially enjoyable with a horizon line birdseye view, as if in Flight Simulator.
So what will Ford's answer be?
Sometimes, it is possible to predict what Ford may offer next, by looking around at what Ford already offers right now. An example: About a year and a half before Ford announced that the Super Duty would share the same cab with the F-150, I posted, right here on FTE, back in 2013 or 2014, a prediction that this was very likely to happen. Many thought that prediction was completely off base, and would never happen. And some of those folks are driving an F-150 cab with dual rear wheels today.
So what is Ford doing today, in terms of larger screen infotainment systems, that Ford might port over to the Super Duty in the very near future, in order to capture back some of the market share that Ram is gaining in personal use truck sales? (Ford's overall dominance is based on fleet sales, but when looking at individual truck purchases, Ram has made enough gains to capture a lot of attention).
Lincoln is where I would look to predict what Ford might do to the center stack of a redesigned dashboard in the F-Series. Lincoln's have larger screens, but they are wider, not taller. More cinematic, rather than Teslic.
Looking at what Ford already has out there right now is not only a reflection of the hardware that Ford is already purchasing... it is really more of a reflection of how the designers in Ford's infotainment unit think. So even though F-Series volume can justify a clean sheet design sourcing any size, dimension, or type of hardware, if the folks in Ford's design unit think a certain way, then that thinking will carry over into what they create for the F-Series... just as it carried over in what they came up with for the new 2020 Explorer higher trim versions.
And if those designers monitor enthusiasts message boards to take a pulse on what consumers might demand... here is one vote to make the center stack screen taller, not wider. But this is only one vote.
What's yours?
Very interesting info.
With that being said, the new SD center stack will definitely be influenced by the F150 which by 2021 will have a new/updated interior and without a doubt, the top of the line infotainment system will include at least the ten inch screen from the Explorer or a 12 inch version of it and hopefully it’ll be more integrated than the Explorer.
Although I can’t stomach the looks of the truck, the Ram puts this current interior to shame. But as others have said, I’m not sure just how useable a screen display is when compared to buttons. If there are redundancies built in, then absolutely, give me the tall screen.















