Ram spanking Chevy . . . Again!
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Logistics Pro
Joined: Nov 2002
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From: Mansfield, TX USA
Ram spanking Chevy . . . Again!
Ram pickup sales through June 2019 - 299,9480 units.
Chevy pickup sales through June 2019 - 256,777 units.
Apparently, lots of trick cameras does not make up for an ugly face and a cheap interior.
Chevy pickup sales through June 2019 - 256,777 units.
Apparently, lots of trick cameras does not make up for an ugly face and a cheap interior.
Tuned
Joined: May 2017
Posts: 467
Likes: 48
From: Mount Arlington, NJ
FCA and Ram have made one thing clear... looks do matter, both exterior and interior. Capability is more about numeric bragging rights; in actual use, all the brands are pretty close in seat-of-the-pants feel. But when you get behind the wheel and one brand in particular feels like a truck while the other feels like a full-size sedan... you see why Ram is outselling Silverado this year. It used to be a random month here and there, which could be written off to cash on the hood those 4 weeks. But for 6 straight months - that's now a trend.
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Logistics Pro
Joined: Nov 2002
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From: Mansfield, TX USA
While still outselling Ram by a very large margin, F Series sales are essentially flat, even just a tad lower in 2019 as compared to 2018.
Ram sales, on the other hand, are up 28% in 2019 versus 2018.
Turbo motors and cameras do not outsell super comfy seats and a smooth ride. Not with today's truck buyers.
Punching above your weight in interior quality does not hurt either. It's about time a $60,000 truck has an interior that is better than a $25,000 Camry.
Here is an interesting quote from a multi-franchise dealer here in Dallas/Fort Worth:
“I’ve had more people call me looking at Ram for the 12-inch infotainment screen or looking at GMC for the MultiPro tailgate," said Gilchrist, dealer operator of Gilchrist Automotive in Dallas-Fort Worth. "It’s the most I’ve seen people willing to jump from brand to brand and it’s for these unique features rather than the payload and towing ability.
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Logistics Pro
Joined: Nov 2002
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From: Mansfield, TX USA
Actually, the F Series pickup numbers are worse than they appear.
In Q2 of 2018, Ford had that fire in the supplier plant and lost a little over a week of inventory. So Q2 2018 was not a very robust quarter for F Series sales. And Ford did not even equal that reduced sales bogey in Q2 2019.
Losing market share in an increasing market is not what you strive to achieve,
In Q2 of 2018, Ford had that fire in the supplier plant and lost a little over a week of inventory. So Q2 2018 was not a very robust quarter for F Series sales. And Ford did not even equal that reduced sales bogey in Q2 2019.
Losing market share in an increasing market is not what you strive to achieve,
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