To echo what some others have stated, there will be a segment of potential buyers that will be completely turned off by the price tag when compared to an F150. But, there still exists plenty of people who want a smaller truck due to space limitations, not cash limitations. It will be very interesting to see how these sell. Particularly current owners of Rangers looking to upgrade to new.

 

Same here. Have a 2001 Ranger and it's a great truck for how we use it. Was a perfect fit before we had kids. And a dog. It's just too small now to haul all of us in the cab, but it will still tow and haul anything in the box that I need it to. In an F150 crewcab, we can fill all four of us plus dog and still have plenty of room to spare. And the F150 uses less fuel to operate too. Ford would have to make the Crewcab Ranger far more efficient than the F150's to compensate for t he price they are asking.

 

That's the position I find myself in currently. As noted in my signature I have a 2012 F-150, a RC/8' configuration that I bought used 2 years ago. It's actually a pretty comfortable truck, and my wife does enjoy riding in it, and doesn't mind at all using it for long trips. However she refuses to drive it because of the size. I find the seats in her Fusion to be uncomfortable for me, purely a personal thing as I have back problems. So if we use my truck, it would be nice to be able to share the driving duties. If I had a smaller truck, one that hopefully she wouldn't be afraid of, she might be able to help with the driving.
Also as I've noted before, a smaller truck is much easier to drive/park in tight urban areas than the F-150. Before I bought this truck I was looking at a couple of 2009-11 Ranger Supercab 4x4's, but they were all selling for more money than I paid for this truck, and they were usually gone before I could move on them.