I'm going to the dealer today. I know exactly what I want and I plan to place an order. The dealer said they could get me a better price on an order than a truck on their lot because they didn't have to spend money on some extras like insurance etc. Not sure if that true or not. I guess it really doesn't matter. I'm looking at a model that should be around $45k msrp


Since I'm set on everything except price, Id like to be able to just go in and say I would like "blank %" off the msrp. So my question for the forum is this... What % can I expect off of msrp?


Thanks

 

At 45k MSRP, I am assuming you're getting and XL or 2WD XLT. so you shouldn't expect to get 9-11% off the MSRP before rebates because the markup isn't there.

I bought my F250, an XLT with a MSRP of 49.9k, at about a 5.5% discount before rebates (and about 9.5% after rebates).

 

ok that sounds reasonable. I was looking at an xl.... but at this point I'm thinking about the lariot or xlt. The MSRP of the truck I built are between $47880-$52135.


Do you think that could change the % discount I can expect?

 

a % off MSRP matters greatly with what state you're in. Not only are rebates different (and you may qualify or not qualify for specific rebates), but state laws vary in what is "price". My advice is to use TrueCar, don't enter your personal info, just see the range of what's going on in your area, print it out, and show them where you want to be. A customer hiding information really just makes everything go longer. The dealer knows far better than you do what is realistic (hence you're asking, which is good). Just show them that you know what a reasonable price is and you'll leave with a good one and not much money left on the table. If it was a very expensive truck you'd have a little more room to work most likely, but the "cheap" trucks aren't going to deviate much from such online advertising. Even with TrueCar you have to remember that most rebates are going to be used so ask what rebates you'd qualify for.

 

As an example New 2017 Ford Super Duty F-250 SRW For Sale Springfield MO |VIN:1FT7W2B68HEC20849
$45,765 MSRP sales price $41,496 which includes (inserting for Frantz... nationwide rebates that everyone in every state gets) $1750 rebates on XL and XLT
This puts you at 9.32% off of MSRP
They still make money on this without haggling, 10-11% off MSRP is easily achievable if you try.

 

Great example! Actually that truck would have $1250 rebates ($750 in F-Super Duty Retail Customer Cash and $500 in Retail Customer Cash) in my zip code and $750 extra in owner loyalty. So no, the $1000 is not a "nationwide rebate".

So the discount offered takes you down to invoice. Actually that's the same number I generally quote folks. Right off the bat I would have a $250 advantage if you secret shopped me against this price because of my extra rebate in my zip code I would quote. BUT. If you read their fine print on the bottom, they are reserving the right to have destination cost be separate. So while I would look $250 cheaper, they would actually be an extra $1195 MORE when paperwork was signed as PA requires destination to be part of an advertised price. Also they don't include doc fee, and neither would I. Ours is $138, IDK what theirs is, but according to Edmunds $200 is avg in MO. Not a huge difference, but some states is $600 and a few are nearly a grand. Also they show a possible processing fee, and I wouldn't charge that. At the end of the day we'd agree to work the deal the same, but while it looks like I'm starting with a $250 advantage, they actually have around $1000 to discount before actually matching my initial out the door number.

No doubt it's confusing.

 

Only as confusing as some purposely make it.

 

I was mistaken, the Owner loyalty is $500, not $750, so the number is the same, but you can see from the link you posted they have $1000 in general rebate and $750 in owner loyality, so there are differences based on zip code. I think it was last month down in Texas they had $4k owner loyalty for F150 and we had $750 or something. Our general rebate was higher, but not quite high enough to be the same. So your zip code matters a great deal when shopping. If the OP does NOT own a Ford currently and he lives in my area he would still get $1250 in rebates. If he lives in MO where the ad is from, it would only be $1000.

 

Never mind, Dan, you're simply not worth my correcting. Suffice to say, zip codes do change what you're eligible for and there is NOT a nationwide $1750 rebate.

 

You get so pissy Frantz, you like to talk (type) out of both sides of your mouth and I understand that as you have a profit motive, you always pivot away from the true question of price and make it about 100 different murky things.
I don't sell trucks for a living and I don't buy trucks from people like you, I'm sure there is a block feature on this site, use it if you don't like what I have to say. Simply telling me I'm not worth your time takes more time.

 

4.9 percent.......yowza. 2.5 percent for 60 mo is the going rate in my neck of the woods.

 

USAA has 1.99% for 72 months with no early pay off fee. That's who I'm financing with.


Now I just need the dealer to give me a good price.

 

does anyone know if the part about them being able to get me a better price on an ordered truck could be true? Frantz?

 

Of course they can, it's not up to them to give you a good price, it's up to you to take a good price. Logic will tell you that if they don't have the truck parked on the lot for a month they are saving money. True car is for suckers, "invoice" price isn't invoice price. If they show you invoice price which is lower than Truecar, they still make a couple grand on holdback for typing your order in and prepping it for pickup.

 

Is the owner loyalty rebate zip dependent? I don't see it in my area and wondering if it a nationwide deal