BI is a technology / business website that I follow. Today they had a review of the 2017 Super Duty. It is a very shallow review by someone who doesn't know trucks but I thought it was interesting to see the opinions and focal points of non-truck person. Plus it is kinda funny...

BI - Behold the all-new Ford Super Duty pickup — the largest vehicle we've ever tested

 

The Prius and IKEA Swedish meatball references made me laugh. Why this guy was reviewing a Super Duty astounds me. Thanks for posting though.

 

Well all reviews are very subjective and some people don't need to review what they don't know.

 

This is a light hearted view from an outsider to the truck world. His views seemed very honest and almost inquisitive while maintaining a respect for the trucks. Worth reading even if we know everything he said before hand. And damn right, teach those Prius' to stay out of the way. Can't be seen over the hood.

 

I read this early today as well. First I thought, this guy is an idiot, then I laughed, then I was kind of intrigued of how some city boy views the "big, bad" trucks on the road but has never driven one. Never crossed my mind what those kind of people thought about trucks, other than being completely ignorant about them. Then again, I've never cared what they thought!

 

This review read exactly the way I figured it would from someone who drives a Prius. But get it right, I'm sure that truck is pushing 4 tons, not 3.

 

It was entertaining. The comments at the end were too harsh.

 

Agreed w/ everyone above - good that he kept the review light-hearted.

I'm interested that OP follows Business Insider, though - it always struck me as the "USA Today" of business publications (no offense intended). No love for Financial Times or Economist?