Sept 7 2015 I bought a F150 super crew Xlt 2.7 with pkg 302a, chrome pkg. Msrp was 42,250. Almost 7000 in rebates, discount almost 8000. Price before tax and tile fees was 27,800. Out the door almost 31,000. I felt good about it. 28k for a nicely loaded xlt.

 

best deal I've read of here on the interweb ......who and where is this dealer........I'll let them sell me a truck this weekend for #s like that

 

Perry ford of national city, San Diego. Yeah I was pretty happy about it.

 

Welcome and congrats!

 

When I was stationed in San Diego I took a couple young sailors down there to get vehicles, the 8% sales tax is no joke.

 

If you live out of state you shouldn't have to pay in state sales tax. Politicians like to say 1% increase in sales tax won't even affect you.. but when you buy something big like a house or car its a big number.

 

You did not save anything. The price of the truck is the price of the truck. There is probably literally a 100% markup on trucks. It is why they are the biggest profit generator for the big 3. MSRP is a marketing tool and nothing more. So when you think you are saving $13000.00, you are probably getting taken for $2000k more than you should. But if everyone is happy, maybe it does not matter. Sadly the big 3 don't realize that MSRP scares many people away and they don't even attempt to buy a vehicle. I bet they lose 20% of sales by playing the antiquated MSRP game.

 

I probably should have worded that differently and stated what we paid below MSRP.
My friend paid 13K below MSRP. I paid around 9K below. Now I'm thinking I they got me for 6K.
Damn, that salesman was good!

 

You guys are funny. The only place they got you on either of those deals is on excessive doc fees, bumping the rates beyond market figures, or something else on the back end.
If you travel far and wide because you think you found a better deal by thousands of dollars difference on a current model you've probably wasted your time and now have no sympathy from your local dealer. There are lots of rebates that one person can get that another cant. Or exist on one vin, but not any other. If they took $9k off sticker, no one made $6k on the deal except maybe Ford themselves, I don't really study their profit structure (because I want the businesses I like working with to make money)

 

28K, plus TTT. I felt good but the MSRP is out to lunch. Some pay it I guess but a little research and you will do MUCH better. I wish I could get 15K off of a car I am trying to get for my wife. She wants an Explorer or Flex and they don't budge nearly as much as the trucks do.

 

It's mostly rebates. I'd take a lot of F150s over a lot of Flexs and Explorers. The dealers make as much as the beginning of the year as they do the end. The exception is really old leftovers which the dealers often take a real loss on and the OEM still gets their check. 2015 F150 rebates started at like $1000, now they are normally closer to $5000 and with the right boxes checked and be more. That's not money the dealer has to work with, that's money Ford has to work with. The higher the MSRP, the more a dealer has (it's all percentages over cost). The rebates are actually much better controlled than they used to be, so while I can argue (and do) that MSRP has stayed fairly in line with inflation, the true purchase prices have gone up a fair amount. I'm not sure how much of this is OEM profits, vs cost of materials, but it's happening.

It's also the value the banks set on a vehicle. This is pretty good for the consumer because we can un-bury you from a bad loan or get someone with less than great credit approved on a new vehicle when we wouldn't have a chance on a used one. I be we don't lose any sales because of the MSRP aspect. Think about it. Every truck manufacturer does it. If anything, I have lost sales because Fords discounts aren't always as good as Ram or Chevy. Most people (and I mean MOST) are poor at comparing two different trucks. So they look at sticker price and who is giving a bigger discount and call that a "better deal". This is especially true for the very light duty trucks (150, 1500).

 

Saving off msrp is "saving"......as you'll find out later when you find out how under water you are with your truck.....I would urge anyone to seek out the best deal they can, all the post sale "care" of the dealer won't make up for being crushed by an overpriced initial purchase.....while this applies more to those who don't buy vehicles with intent of running them into the ground, money saved is money saved.....unless $5,000 , $7,500, $10,000..... $12,000 isn't significant to you.....then just find a dealer that makes you feel warm and fuzzy

 

Your negative equity is not part of market values and a bit silly to consider. If you buy a used truck and trade it in within a year you're likely to take a hosing too. Retail purchase price is higher than trade in value almost always, because that's how any market works. Further, since nobody wants to put any money down, at the very least you are also adding tax, tags, and title work the the amount financed. In some states, they tax the MSRP regardless of what you pay. That may be a sour deal, but you'll have to vote different to help change that. If you are a short term owner, then just lease them. I'm not saying you should pay MSRP, but within $1000, especially if you are looking across state lines where laws can be very different, is going to be hard to genuinely make up. Plus, when you're sitting and honestly ready to buy the truck at the dealership you're sitting at is the only way to get us to really feel the heat. Otherwise you're just asking us to work for free so the guy down the street makes less money. I don't dislike the other local dealers so I don't play those games. Come work with me or don't. Once you determine that I gave you a really fair price right off the bat and you want to work with me, come in and do so and I'll make it happen.

 

My deals usually go down after I do my research and decide what exactly I want. I then check what the trade in value of my vehicle is worth. I find a particular model I want on a dealer's website and the price they are asking for it and then I determine what I can afford. I contact a salesperson and set up a time to see the vehicle. If I like it I present my numbers to the salesperson and see if they can make it happen. If they can, great. If they can't I thank them for their time and shake hands. I don't waver from my price. My time is valuable and so is the salesperson's. I try to spend as little time at a dealership as possible. The Last three new vehicle purchases from start to finish have been under an hour and a half. Have I left some on the table? Possibly. But I haven't regretted any of the purchases. If I feel like I got a good deal and everyone was able to make some money I am happy.

 

Rolling off the lot with a new vehicle and being upside down is not same as getting reemed on selling price. I worked as automobile salesperson for a bit in the late '90s and it's the same now as then everything is pushed towards monthly note while actual selling price, trade in if you have one and anything else is damn near forbidden to discussion. I don't doubt for a second there's honest hard working salespeople out there ( i.e.Frantz ) but I've yet to come across a dealer who wasn't about making the most coin on deal. Looking back I recall more than once to where even the desk managers were like OMG I can't believe they bought that for that much......all I'm saying is don't be that guy