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Ford bean counters are making so much profit on the F-150, I think they fear some buyers would go for a new Ranger instead. Although I have seen at least one local fleet, that used to have the old Ranger, go to the Fiesta S Sedan instead, and not the Transit Connect. The profit on the Fiesta S is close to zero.
Toyota sells tons of Tacoma's (Hilux ,"Choice of the Taliban", in other markets) alongside the Tundra. Believe me, I personally know former Ranger owners who have not "moved up" to an F-150, but bought a Tacoma instead, not what Ford marketers predicted would happen. Gas mileage (EPA sticker rather than real world) is not the only criteria people use to select a vehicle. Urban drivers cant easily park a bloated F-150. I say put an ugly grille on the global Ranger and sell it here as an F-100, with a small diesel. please (wont happen).
Right, "won't happen".
This thing looks like a Sport Trac or Ridgeline.
If I needed a car I'd buy one.
Give me a regular cab, a bed I can fit sheet goods in (tailgate doesn't have to close), good GVRW, and a torquey little four banger.
WTF with the lack of small diesels here?
If they can meet Euro requirements what is keeping them from certifying for the domestic market?
Could offer a turbo upgrade.
Ford really should look back at what made the precursor to the Ranger popular, the Courier. It was nearly as expensive as an F100, power steering was not available, disk brakes weren't available until 77, yet there are still nearly as many on the road as same-era F100s with a decent following.
These trucks were bare-bones, no frills and got good mileage. My 81 with a completely worn out engine still got almost 30mpg with 1500lbs in the bed. It's now in the midst of a diesel and 4x4 conversion, since you can't buy a compact diesel pickup in the US anymore.
If Ford were to bring that Ranger here with a diesel, I would get one. I would prefer a single cab long (7') bed, I do hate that single cabs are a thing of the past with Ford, but if they can give me a little four cylinder diesel truck that can get close to 30mpg and handle a bit of weight I'd be thrilled. I don't care if it had manual windows, transmission, and steering, or if it didn't have a/c, I don't need the luxury bits. I need something I can afford that works and Ford needs the CAFE help-
The world Ranger doesn't even need a diesel. A 2.0L ecoboost will get great MPG's and will make that little truck come alive without the diesel maintenance.
Likewise a 3.7L 305 HP V-6 would be a very cool thing to have in a small truck.
The current version used in the sedans and SUV's is rated at 240HP, 270TQ and has a 9.3 compression ratio.
If this engine were to make it's way into a small truck, the numbers would likely change.
I say this as the 3.5L EB engine for the F-150 and Taurus have different TQ numbers as the transmission in the sedan can't handle the 420 ft/lb of TQ. The sedan version is down graded to 350.
I'd rather have a diesel. I've dealt with and kinda swore off turbo gassers, I know the EB is pretty well developed but I still would have a hard time trusting it once the miles got up there.
The World Ranger's size and four doors have zero appeal to me. I've had two Rangers and a couple of Mazda trucks with 6' beds that served their purpose very well. I put a ladder rack on 'em and hauled all kinds of debris and new construction material for residential remodelling as a profession, not Harry Homeowner stuff. I didn't have or want to spend the dough for an F150. Gas, insurance, taxes, everything was cheaper with the little trucks. Having said that, I'm in a better position to afford a bigger truck, so I've skipped over the F150 and I have an F250 on the way.
I don't see Ford's logic in dropping the little truck. I know the design was dated, but so what? I also hate that little faux roll bar/light bar on the World Ranger. Cheeeezy!
My Courier is nearly as long as my F250, but much narrower and a shorter height. That's where the efficiency comes from, the smaller the frontal profile the easier it is to push through the air and the less fuel used.
My Courier is nearly as long as my F250, but much narrower and a shorter height. That's where the efficiency comes from, the smaller the frontal profile the easier it is to push through the air and the less fuel used.
That is the highway mileage part, the huge difference in unladen weight that makes the difference in the city.
I do feel the ranger needs to be in the U.S marketplace, but they need to offer one one with a useful sized bed as the one pictured above is worthless for hauling anything other than groceries.
The Transit is coming here next year with the 3.2 (195 Ci) diesel.
Why not the trucks?
I haven't seen any indications that the Transit will be US built unless Ford retools the E-series plant to build it.
But I agree 100%, why not the trucks?
The Euro version of the Transit is extremely versatile. It can be a van, a truck or what ever you order. Will they offer that versatility in the US? I doubt it.