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Old Feb 15, 2013 | 09:41 PM
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Bonus Built Fun

Here's a few Bonus Built advertising cartoons that I stumbled upon someone out there on the net;
 
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Old Feb 15, 2013 | 09:57 PM
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I've seen them before, I think on Chuck's Trucks site.
 
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Old Feb 15, 2013 | 09:58 PM
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Since I implanted a new engine in my '56 F100 Big Window, would it be considered Bonus Built instead of Custom Cab? And what "natural blond" would do the advertising? Just saying...
 
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Old Feb 15, 2013 | 10:19 PM
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Originally Posted by South of BC
I've seen them before, I think on Chuck's Trucks site.
Yea, I swiped them from somewhere, I just can't remember where. I was digging around in some old files on my other computer today and found them again so I figured I'd post them

Bobby
 
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Old Feb 16, 2013 | 09:00 AM
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You mean "borrowed"! And thanks for posting them, we can't get enough.
 
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Old Feb 16, 2013 | 09:05 AM
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Thanks for posting. Those are cool.
 
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Old Feb 16, 2013 | 09:33 AM
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Just wondering if those were Ford approved? Also, were they from the times? Seems kinda risque for back then. Could not be directed to a more defined market. Men, truck buyers and lovers of cheese cake. Lovers of all things good lookin'.
BTW, thanks for posting.
 
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Old Feb 16, 2013 | 09:54 AM
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This must be a secret all of you that have running/driving trucks are keeping from the rest of us. Tall, attractive women can't resist Bonus Built trucks... and their owners of course! Back out to the shop I go... got to get mine running!
 
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Old Feb 16, 2013 | 09:56 AM
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I'd say yes they were from the times, and not really risque for then. It was post war and there was plenty of cheese cake going around during the war. I'd guess these cartoons were made for some sort of trade magazine, not The Saturday Evening Post.
 
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Old Feb 16, 2013 | 12:12 PM
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I would also assume that these were trade magazines seen only by men. Remember going into the auto repair shops and seeing Playboy calendars, and even pretty revealing Snap-On calenders that are no longer allowed. Times do change.
 
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Old Feb 16, 2013 | 12:21 PM
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Yeah, you guys are probably right, trade magazines. I remember them and the calendars in parts houses with such pictures. I guess I could google the artist name and see what I hit.
 
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Old Feb 16, 2013 | 12:39 PM
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Originally Posted by raytasch
I guess I could google the artist name and see what I hit.
Already done. (No pun intended!) The closest hit I could find was an article from a 1956 American Artist magazine where he describes his use of watercolour. Other than that, I couldn't find a thing about it. Let us know if you do.
 
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Old Feb 16, 2013 | 12:42 PM
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Originally Posted by South of BC
Already done. (No pun intended!) The closest hit I could find was an article from a 1956 American Artist magazine where he describes his use of watercolour. Other than that, I couldn't find a thing about it. Let us know if you do.
You and I found the same article.
Edit: A search variation of Caven Dunn turned up this.

Living in Davenport, Iowa and Chicago, Illinois, Calvin Dunn became a noted designer and illustrator working both in oil and watercolor. Beginning 1947, he was president of Cal Dunn studios in Chicago, and from 1950 to 1962, did watercolor story assignments for the Ford Motor Company throughout the United States. He was also a designer and illustrator for the Ramsey Company in Davenport, Iowa, and from 1943 to 1944, was an animation and art director at Wright Field in Dayton, Ohio.

He studied art at the Cincinnati Art Academy and was a member of the American Watercolor Society.

Source: "Who Was Who in American Art" by Peter Falk
 
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Old Feb 17, 2013 | 10:38 AM
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Originally Posted by bobj49f2
Remember going into the auto repair shops and seeing Playboy calendars, and even pretty revealing Snap-On calenders that are no longer allowed. Times do change.
Bob, I was still working as a mechanic when Snap-On, MAC, Matco, etc caved to the pressure from the fat ugly dikes and stopped featuring gals in the calendars. The fat ugly dikes complaining that its degrading to women......bullcrap! They're just mad because the market for fat ugly dikes calendars is pretty small and nobody would buy them.


Interesting info on the artist. It would be cool to find some others that he has done

Bobby
 
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Old Feb 17, 2013 | 10:54 AM
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Originally Posted by bobbytnm
Bob, I was still working as a mechanic when Snap-On, MAC, Matco, etc caved to the pressure from the fat ugly dikes and stopped featuring gals in the calendars. The fat ugly dikes complaining that its degrading to women......bullcrap! They're just mad because the market for fat ugly dikes calendars is pretty small and nobody would buy them.
It's funny that you tell this story, because that's exactly, almost word for word, what my Snap-On dealer told me at the time.
 
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