What is ecoBoost?
Super Moderator
Joined: Apr 2004
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Turbocharged, direct injection gasoline engines. Not marketing BS.
2012 Ford F-150 | View F-150 Features | Ford.com
2012 Ford F-150 | View F-150 Features | Ford.com
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Junior User
Joined: Sep 2008
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Turbocharged, direct injection gasoline engines. Not marketing BS.
2012 Ford F-150 | View F-150 Features | Ford.com
2012 Ford F-150 | View F-150 Features | Ford.com
So apart from adding a turbo, the term EcoBoost is nothing really special after all, just a marketing term meaning 50 year old technology updated with a turbo chucked in for the boost.
Laughing Gas
Joined: Oct 2003
Posts: 967
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From: DC
The term EcoBoost is a marketing name, kinda like Triton or DuraMax, etc... However, it's different than any other engine out on the road right now. It's a combination of direct injection, turbo charging, and small displacement.
Lead Driver
Joined: Jul 2007
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From: Rhode Island
What makes the eco-boost special is its extremely aggressive marketing. I don't think I recall an engine ever being marketed so heavily besides when the new "Hemi" came out in 2002.
Senior User
Joined: Oct 2011
Posts: 374
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From: Meriden,Ct
Yup, different than every other Turbo, Direct Injection, Small Displacement engine out there. There are tons of engines just like it, from many manufacturers. It's not new technology, not by a long shot.
What makes the eco-boost special is its extremely aggressive marketing. I don't think I recall an engine ever being marketed so heavily besides when the new "Hemi" came out in 2002.
What makes the eco-boost special is its extremely aggressive marketing. I don't think I recall an engine ever being marketed so heavily besides when the new "Hemi" came out in 2002.
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Lead Driver
Joined: Jul 2007
Posts: 7,868
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From: Rhode Island
It's just that Ford had the courage to shove one into a truck and marketed it heavily so customers wouldn't be afraid of a turbo V6 in a truck.
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Junior User
Joined: Sep 2008
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The way they are being marketed you would think the EcoBoost was an enormous leap in technology. What a load of marketing ******
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Joined: Jan 2008
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From: Maine, Virginia
Considering that my 5.8l F150 is rated at 222 hp and my Volvo 2.8l turbo is rated at 268 hp as standard it isn't hard to build a better performing engine.
The way they are being marketed you would think the EcoBoost was an enormous leap in technology. What a load of marketing ******
The way they are being marketed you would think the EcoBoost was an enormous leap in technology. What a load of marketing ******
Super Moderator
Joined: Apr 2004
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Well, you dudes are living up to your names. Direct injection gasoline has become more common, but is fairly "new" as far as everyday types of vehicles. (vs. the high dollar 1950s Mercedes)
So, tell me, if you were in charge of a major automaker, and you had some "new" gee-whiz technology that you have developed and made reasonably affordable, certified it, tested, etc, and you were going to try to sell it to as many people as you could, what would YOU do?
"Hey folks, just another old idea we dug up and recycled. Same old POS as you always bought, nothing to see here really, so come on down and buy one of our over-hyped future junkers that really isn't much better than last year's model, but for thousands more...."
Would that be your pitch?
I take it neither of you is in marketing or sales.
Take your wet blankets and go have a picnic....
So, tell me, if you were in charge of a major automaker, and you had some "new" gee-whiz technology that you have developed and made reasonably affordable, certified it, tested, etc, and you were going to try to sell it to as many people as you could, what would YOU do?
"Hey folks, just another old idea we dug up and recycled. Same old POS as you always bought, nothing to see here really, so come on down and buy one of our over-hyped future junkers that really isn't much better than last year's model, but for thousands more...."
Would that be your pitch?
I take it neither of you is in marketing or sales.
Take your wet blankets and go have a picnic....
